This week, Laurie Galazzo, our Inbound Marketing Manager, has answered the questions of Artyom Dogtiev from BusinessofApps. Here’s a preview of the interview. Read the full discussion right here. App Store Optimization (ASO) has become one of the major app marketing techniques. ASO is what drives native traffic for mobile apps on both iTunes App Store and Google Play. It’s equally important for a small indie app developer and a big app company powerhouse to …
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|Apple||Reference||3.4.0||March 15, 2016||0.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1279 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 3.4.0 released on March 15, 2016
fixed visual sizing for larger iphones
Version 3.3.0 released on September 16, 2015
fixing a bug with the Search and Menu popover on ios8 using new core spotlight search indexing for ios9
Version 3.2.0 released on June 22, 2015
added deep linking so you can navigate from web to the app more easily
Version 3.1.0 released on April 11, 2015
various bug fixes
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The wikiHow app gives you over 150,000 how-to guides right in the palm of your hand. Learn how to do anything from wikiHow, the world’s leading how-to guide. Read or watch step-by-step instructions on every imaginable topic. Become the DIY master of anything, instantly. With the wikiHow for iPhone app you can: *Search over 150,000 articles on wikiHow *Bookmark articles to read and use later, even while offline *View step-by-step photos and illustrations in retina display to help you learn how to do anything *Watch helpful videos that accompany many articles *Read wikiHow’s featured articles of the day *Browse random articles for your entertainment Also in the wikiHow app you’ll find the Survival Kit, a collection of emergency situation guides every person should have stored on their devices. Emergency guides to do CPR, provide first aid, or perform the Heimlich maneuver could save a life. The app even contains guides to land an airplane in an emergency or escape from a bear. All Survival Kit articles are stored for offline use so you won’t need internet service to access them. How useful is the wikiHow app? This is what others are saying: “Indispensable” – MacWorld “Always helpful” – USA Today “Arguably the best how-to guide to everything” – Appolicious
wikiHow Ranking History | Reference
wikiHow daily app ranking in Reference category for the last 30 days.
wikiHow Worldwide Rankings | Reference
wikiHow rankings per country in Reference category.
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Today, we’re delighted to publish this guest post written by Hugh Kimura, Inbound Marketing Manager at Apptamin. App previews, or video promo, are nowadays essential in any App Store Optimization strategy. In this article, Hugh outlines 7 elements that are crucial to include in your app marketing video. We have worked with many clients over the years to create app videos that help them get more downloads and increase their revenue. In working with these …