This week’s guest post goes to Whalla Labs, mobile app development company. At WWDC16, Apple introduced the arrival of Search Ads, which will be displayed in the App Store search results. But how and when will these ads appear? How will they affect App Store Optimization (ASO) and app discoverability? Everything you need to know below. Read the entire post on Whalla Labs blog. App Store discoverability: looking for a needle in a haystack App …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Weather||4.2.0||December 05, 2016||2.67|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1002 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 4.2.0 released on December 05, 2016
- Adaptations for iOS 10
Version 4.2.1 released on January 18, 2017
Version 4.1.0 released on August 17, 2016
- Added Windpreview (Pro-version only) - Bugfixes
Version 4.0.0 released on June 27, 2016
- Complete redesign - Detailed report charts - Redesigned search workflow - Dynamic forecast maps (Pro-Version only)
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Wind, waves and weather for 40.000 locations worldwide. Any time, any where! For kitesurfers, windsurfers, surfers, sailors, and paragliders: The real time observations, so you know what's going on! And accurate forecasts, so you can always find the best conditions for your sport! - real time observations from more than 18.000 weather stations worldwide - forecasts for more than 40.000 locations worldwide - forecasts for the next 10 days in time steps of 3 hours - Displayed weather parameters: wind speed & direction, air temperature, clouds, precipitation, air pressure, wave height, period & direction, tide information - Optimized design for fluent display and navigation - Save money through optimized data transmission - Configurable units and display options - Configurable list of favorites This is the free version with integrated advertising. An ad free, paid version named Windfinder Pro is available as well in the App Store. Screencast: https://www.youtube.com/watch?v=grFW5rr3u7k
Windfinder Ranking History | Weather
Windfinder daily app ranking in Weather category for the last 30 days.
Windfinder Worldwide Rankings | Weather
Windfinder rankings per country in Weather category.
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This week, we had the privilege to collaborate with Tapdaq, the famous mobile advertising platform. We proudly contributed to their blog with a new guest post on App Store Optimization. Are you struggling with your copywriting? Follow our 4 tips to come up with a great app description and increase your organic downloads. Read the rest of this article on Tapdaq blog. App Store Optimisation (ASO), or “Mobile SEO”, is getting increasingly popular as the number of available …