Today’s guest post is a little special. It is brought to us by Maximilian Lehmann, App Store Optimization expert at ASO-Perform-Apps (German ASO consulting company). In his post, Maximilian offers us the results of 5 very interesting ASO keywords experimentations he made on the App Store. His objective was to try understanding the recent Apple App Store algorithm changes. Find out his 5 insightful discoveries right away. The Apple App Store, a complex and ever-growing …
United States / US English
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Business||2017.15.142.145010||April 13, 2017||2.96|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 776 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have screenshots with the optimized screen dimensions for each device. We hope that users can see how great your app is. Make sure that your first two screenshots showcase your best features, as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2017.15.142.145010 released on April 13, 2017
Version 2017.15.181.155756 released on April 19, 2017
Version 2017.10.101.94576 released on March 09, 2017
* Miscellaneous Enhancements
Version 2017.10.141.104987 released on March 22, 2017
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"Workday” provides unified and secure mobile access to all your Workday cloud applications. This fast, and intuitive app keeps all your critical tasks and business intelligence at your fingertips when you’re on-the-go. To use "Workday", your company must be a Workday customer and you must be an authorized user with Workday credentials. See the Application License Agreement for details. ABOUT WORKDAY: Workday is a leading provider of enterprise cloud applications for human resources and finance. Founded in 2005, Workday delivers human capital management, financial management, and analytics applications designed for the world's largest organizations. Hundreds of companies, ranging from medium-sized businesses to Fortune 50 enterprises, have selected Workday.
Workday Ranking History | Business
Workday daily app ranking in Business category for the last 30 days.
Workday Worldwide Rankings | Business
Workday rankings per country in Business category.
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App Keyword Tool
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A/B testing is an extremely powerful way to increase conversions. If you own a website or a mobile application, you have no excuse not to use A/B testing. Indeed, it is extremely easy to implement. There are many specialized tools online that can help you to set up your A/B testing campaign. This blog article will give a general overview of this increasingly popular marketing technique, especially in app marketing. We’ll also give you our …