Once again, we’re having the pleasure to collaborate with ComboApp. Our new guest post highlights the importance of competition monitoring in your ASO and app marketing strategies. Find out 5 key elements to monitor, track and analyze in order to get ahead of your competitors. « Keep your friends close, and your enemies closer. » This quote, although attributed to Sun-tzu, a Chinese military strategist in 400BC, couldn’t be more true in today’s mobile app …
United States / US English
Washington State Department of Transportation,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Travel||5.7.1||March 19, 2018||2.83|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description is way too short.
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You have 444 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 5.7.1 released on March 19, 2018
You can now swipe between your favorite cameras.
Version 5.7.0 released on March 07, 2018
Travel times have a new look! Travel times now have clearer names and are grouped by their start and end location. Due to this change, travel times currently in your favorites list will be removed after installing this update.
Version 5.6.0 released on February 20, 2018
• The ferry schedule will now show past sailings for the current day.
Version 5.5.1 released on November 06, 2017
• The Social Media section has been removed from the home screen. You can now find our most popular social feeds under "Happening Now" in the Traveler Information section of the Traffic Map. • Bug fixes.
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Washington State Traveler information provide by The Washington State Department of Transportation. Features • Traffic Map with statewide traffic cameras and travel alerts. • Ferry schedules, alerts, and real-time ferry locations. • Mountain pass conditions and weather reports. • WSDOT Social media feeds for the latest news. • Washington State toll rates. • Northbound and Southbound Canadian Border Waits. • Amtrak Cascades Train Schedules.
WSDOT Ranking History | Travel
WSDOT daily app ranking in Travel category for the last 30 days.
WSDOT Worldwide Rankings | Travel
WSDOT rankings per country in Travel category.
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This week, we’re having the pleasure to collaborate again with Stefan from Leanplum (mobile marketing platform). In this post, Stefan gives us 4 steps to improve app retention. Discover actionable techniques that will help boosting your app retention rate. Research has repeatedly shown that mobile user retention is a challenge. Many mobile teams pride themselves on their acquisition strategies and “growth hacks,” but the fact remains: for every user who downloads your app, only a …