This week, we had the pleasure to interview Frederic Delga, Business Strategy Director at MobPartner, to discuss about mobile advertising and paid acquisition. With the increasing number of apps in the App Store and the fierce competition, it is sometimes necessary to use paid acquisition in complement to App Store Optimization, if the budget allows it, in order to have a successful App Marketing strategy. What’s makes MobPartner’s ad network unique? MobPartner is a pay for performance mobile marketing …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Weather||4.5.1800||October 11, 2017||3.86|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 678 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 4.5.1800 released on October 11, 2017
* This version enables background location updates. If you have chosen to use your current location to receive push notifications for severe weather alerts, this allows the app to keep track of your location as you travel without having to open the app * Bug fixes
Version 4.4.603 released on February 05, 2017
- Updated app resources - Added support for 42 weather alert types - Bug fixes
Version 4.3.600 released on November 01, 2016
- Improved PinPointing User Experience - Improved design on blog and video pages - More comprehensive settings menu, added options for user-controlled audio alerts - Bug fixes
Version 4.2.1211 released on August 27, 2016
-updated app resources
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WYMT is proud to announce a full featured weather app for the iPhone and iPad platform. Features • Access to station content specifically for our mobile users • 250 meter radar, the highest resolution available • Future radar to see where severe weather is headed • High resolution satellite cloud imagery • Current weather updated multiple times per hour • Daily and Hourly forecasts updated hourly from our computer models • Ability to add and save your favorite locations • A fully integrated GPS for current location awareness • Severe weather alerts from the National Weather Service • Opt-in push alerts to keep you safe in severe weather
WYMT Radar Ranking History | Weather
WYMT Radar daily app ranking in Weather category for the last 30 days.
WYMT Radar Worldwide Rankings | Weather
WYMT Radar rankings per country in Weather category.
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This week’s guest post goes to Whalla Labs, mobile app development company. At WWDC16, Apple introduced the arrival of Search Ads, which will be displayed in the App Store search results. But how and when will these ads appear? How will they affect App Store Optimization (ASO) and app discoverability? Everything you need to know below. Read the entire post on Whalla Labs blog. App Store discoverability: looking for a needle in a haystack App …