This week’s blog post comes from Maciej from Whalla Labs (@WhallaLabs), mobile development company. Learn everything you need to know about app micro-interactions to increase your app engagement. Are you about to launch a brand new mobile app? Let’s make a quick checklist: great idea? Of course. Perfect information architecture? Checked. Bugs? None. Beautiful design? Yes. App Store Optimization (ASO)? Prepared. Micro-interactions? Wait, what? Micro-interactions are a hot topic lately and you’ve probably heard of …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Utilities||1.4.1||April 14, 2017||3.85|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 713 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.4.1 released on April 14, 2017
Fixed a crash in the messages app
Version 1.4 released on April 06, 2017
Version 1.3 released on October 04, 2016
Version 1.2 released on October 01, 2016
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Spin a Yarn with YarnSpin™ Send funny animated stickers starring... YOU! Take photos of all your emotions, cut them out, then watch your character come to life. Choose from a wide range of costumes to put you character in. Next, pick from tons of actions that animate you facial emotions to send just the right message. Become a Pirate, Fairy, Ninja, Viking, Ballerina, Mermaid, Cat, Bunny, or so many more! Jump for joy, Moonwalk, Dance, Cry, Stomp, Barf, Laugh, Love, and Celebrate to send the perfect custom animated emoji to express your mood. Works right inside of Messages app for convenience. Use the full app if you want to share via all other social media! Endless possibilities and hillarious fun!
Yarn Spin Ranking History | Utilities
Yarn Spin daily app ranking in Utilities category for the last 30 days.
Yarn Spin Worldwide Rankings | Utilities
Yarn Spin rankings per country in Utilities category.
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App Keyword Tool
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Our ASO Expert, Laurie Galazzo, was interviewed by RaiseMetrics, A/B testing platform provider. Get a glimpse of her answers below. Read the full discussion on RaiseMetrics blog. Why do you think ASO has become such an important aspect of app marketing over the last few years? App Store Optimization (ASO) has become increasingly popular over the last few years, as the amount of mobile apps have kept increasing phenomenally on the stores. Indeed, with over …