In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
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Yelp: The Best Local Food, Drinks, Services & More
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Travel||11.6.0||January 10, 2017||3.45|
ASO Score & Checklist
- ● App Name
Your app name looks great!
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Don’t forget to include the most important and relevant keywords for your app. They have a huge weight in the App Store algorithm. This can therefore improve your discoverability. No idea? Check out our Keywords tool.
- ● App Description
Your app description seems to be too short.
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It's only 936 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 11.6.0 released on January 10, 2017
Our resolutions for 2017: 640x1136, 750x1334, and 1242x2208. Get it? It's an iPhone joke. We got the best jokes. Anyway, Happy New Year! P.S. we fixed some bugs.
Version 11.5.0 released on December 19, 2016
• Patience might be a virtue, but when it comes to getting the juicy details about that filet mignon, let nothing stand in your way. It's a TL;DR world, people. Filter reviews by tapping commonly searched words, like "tacos", "burgers", and "salad". JK about the "salad". We know who you are. • You followed the most important food trends of the year: Galaxy food, emoji menus, the enigmatic raindrop cake — spoiler, it's neither made of rain nor is it even a cake — but what good is that if you don't know where to get 'em? Now you can follow and share Bookmark Collections on Yelp, so all your friends can try raindrop cake, too.
Version 11.5.1 released on December 21, 2016
• Bug fixes and various improvements
Version 11.4.0 released on November 28, 2016
You know that feeling when you can't even because brunch looks so good? Now you CAN even. Introducing: Check-in Photos! No, really — take a photo, add a selfie, and share those moments when you check into a business on Yelp. #yelfie
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The #1 local reviews app for your iPhone, iPad, and Apple Watch — Yelp has over 100 million reviews on businesses worldwide! Whether you are looking for a pizzeria that is open now or a coffee shop nearby, Yelp is your local guide to finding just the place to eat, shop, drink, relax, and play. • Discover great local businesses. • Search for nearby restaurants, shops, and services. • Filter search results by neighborhood, distance, rating, price, and what’s open now. • Read millions of reviews written by a community of active, expert locals. • Get to know a business through beautiful photos. • Find great Deals offered by your favorite local businesses. • Look up addresses and phone numbers, call a business, or make reservations directly from the app. • Write reviews, check-in to businesses, upload photos, and add tips of your own! Note: Continued use of GPS running in the background can dramatically decrease battery life.
Yelp: The Best Local Food, Drinks, Services & More Ranking History | Travel
Yelp: The Best Local Food, Drinks, Services & More daily app ranking in Travel category for the last 30 days.
Yelp: The Best Local Food, Drinks, Services & More Worldwide Rankings | Travel
Yelp: The Best Local Food, Drinks, Services & More rankings per country in Travel category.
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App Keyword Tool
Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.
Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
App Store Optimization is absolutely essential in any app marketing strategy. It can drastically help apps to stand out from the crowded App Store that today counts more than 1.5 million apps. The principal goal behind ASO is to increase app rankings and organic downloads. ASO is often compared to SEO (Search Engine Optimization), aiming at optimizing website’s visibility in search engines. However, if both of these rely on the same core principle, they do …