This week, we’re happy to collaborate once again with Steve Young from AppMasters.co. 2015 has been an intense year for the app industry: new products, new improvements and major enhancements have surfaced. Apple and Google, the two dominant players, have both released considerable developments. What impact will these changes have on App Store Optimization (ASO)? Find below 7 key ASO takeaways from 2015. Read the entire post on AppMasters blog. Looking back at 2015, can …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Health & Fitness||1.0.25226||April 06, 2018||4.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2024 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 1.0.25226 released on April 06, 2018
Version 1.0.25222 released on March 29, 2018
Version 1.0.24189 released on March 09, 2018
• Bug fix for wattage in workouts displaying incorrectly
Version 1.0.24186 released on February 28, 2018
• Fix for large events w/multiple ride sweepers where the sweeper beacon could be seen differently by different users. • Improves HUD layout on iPhoneX • Fixed elevation gain issue with TechnoGym MyRun treadmill • Fixed Viiii Ant+ -> Bluetooth bridge pairing for speed sensors • Fixed issue where some devices could cause slightly squashed or stretched images to be uploaded to Strava • Added auto-reconnection of bluetooth devices once returning to the Zwift app after swapping away • Improved resistance feel of Qubo Digital Smart B+ trainer • Ensured running avatars more reliably start running around 4.2mph/6.8kph. Sometimes they could still be seen as walking • Concept2 BikeErg indoor bike over bluetooth should work more reliably now • Reduced network traffic between Zwift and Zwift Mobile Link app by nearly half to reduce issue some have reported with map and stats data being jumpy or incorrect
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Zwift Ranking History | Health & Fitness
Zwift daily app ranking in Health & Fitness category for the last 30 days.
Zwift Worldwide Rankings | Health & Fitness
Zwift rankings per country in Health & Fitness category.
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This week, we’re happy to host a guest post from Liza, Сontent Marketing Manager at SplitMetrics, an app A/B testing tool helping users to increase app conversions. Discover this step-by-step guide of a never-failing A/B testing strategy! Store metadata refinement is the first thing that comes to mind of mobile publishers once they hear about App Store Optimization (ASO). For sure, keywords, app name, subtitles, etc. are extremely important for app’s discoverability in the stores. …