We had the pleasure to collaborate again Andrew Hubbard, founder of App Publishers Paradise: useful mobile app marketing resource. Our guest post outlines 3 new iOS9 key features that were introduced during the WWDC15 keynote. Every app developer or marketer should take these into account in their app marketing strategy. Here’s a sneak peek of our article. Read the rest of this article on App Publishers Paradise blog.
The annual Apple’s Worldwide Developers Conference Keynote was held this year on June 8 in San Francisco. Amongst many updates and novelties like the new Mac OS “El Capitan” or the new Apple Music streaming service, the company has introduced iOS9, the next version of its mobile operating system.
Although iOS9 doesn’t look drastically different from iOS8, some of its new features will most likely affect the way users behave within their device. This updated iOS will also bring new opportunities to app developers that will need to adapt their app marketing strategy accordingly.
iOS9 is already available for developers on beta while public beta will follow in July. It will then be rolled out to the general public this fall. Even iPhone 4S and iPad 2 will benefit from iOS9.
This year, Apple has focused on improving its devices’ intelligence and proactivity. A lot of improvements were therefore made to Siri, Search, Apple Pay, Maps, etc. The whole point is to get closer to the device’s user by learning about his habits and preferences in order to act accordingly.
Many new iOS9 features and improvements will have an impact on the way apps are searched, found and displayed. App developers will need to take these changes into their app marketing and App Store Optimization strategy. Especially when there are now more than 1.5 million of apps in the App Store.
#1 Siri, the “intelligent personal and proactive assistant”
Siri has been subject to a massive improvement. It is now getting smarter than before as it is now able to take context into account in order to make reminders and suggestions. Indeed, Siri will now be able to take time and place into consideration but also Calendar events or habits.
Want to know more? Read the rest of this post on App Publishers Paradise blog.