For the 3rd time, we’re having the pleasure to write on AppMasters.co blog, held by Steve Young. As you may already know, app reviews have a huge impact in the various app stores' algorithms. Therefore, reviews are an important element of App Store Optimization (ASO). It is therefore important to take action on your bad reviews. If you have no clue on how to do so, this post is for you. Find out 4 effective ways to benefit from negative reviews.
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Are you wondering how to manage your app’s negative reviews?
Would you like to learn some effective ways to benefit from these bad reviews and improve your app at the same time?
It’s not breaking news : app reviews have a huge importance in the app stores and in App Store Optimization (ASO). As an app developer or marketer, nice and positive reviews are always encouraging. On the other hand, negative reviews can be hard to handle. This article will help you learn how to benefit from even the most scathing negative review.
You have probably noticed this already, but app store users who leave reviews are radical: they usually either love or hate your app, with little to no middle ground. Indeed, users who don’t have strong feelings about an app usually won’t bother to leave a review.
Why? Because the review process is far too long and painful. Therefore, only passionate users will take the time to write a review.
This leads to a major imbalance. There is usually a high majority of five- and one-star reviews. Ratings in the middle (2, 3 and 4) are often more scarce.
Users reviewing an app will either spread their love and encouragement or instead throw down their discontented glove of challenge without mincing any words.
As app reviews are extremely important in terms of ASO, because they carry a lot of weight in the app store algorithm and impact apps’ rankings, it is important to focus on gathering positive reviews while avoiding bad ones.
Building a great app that solves a problem or entertains people is often not enough to satisfy app users. It is, therefore, hard to avoid negative reviews completely, but it is crucial to try to understand the causes behind these bad reviews.
Here are four ways you can benefit from these bad reviews and improve your app at the same time.
1. App users are the best testers
Your app users are your best app testers. Indeed, they will not hesitate to notify you about recurring bugs or glitches occurring in your app. Unfortunately, most of the time, they will do so by leaving a (negative) review.
Look on the bright side here: at least you’re now aware of some issues you may not have noticed. Sometimes, bugs occur after some really specific scenarios that you most likely would have missed. Or at least would have spotted much later.
A great way to benefit from these reviews is to solve each mentioned bug or malfunction as soon as possible. That way, you will avoid getting new negative reviews mentioning the same bugs and you will improve your app performance as well.
Try to isolate all the reviews mentioning words like “bug”, “crash”, “don’t work”, “not working,” and write down all the glitches reported. Add them to your pipeline, solve them and then release a new version of your app.
Some tools, like AppTweak review analysis, can be very handy, as you are able to sort and manage your app reviews in an easy and quick way.
2. Stay ahead of your competitors
Mining your competitive apps’ negative reviews can actually be a great way to outrun your competition.
Indeed, these bad reviews can be a great source of inspiration,since users often point out features they would like to have but that are missing. This allows you to take the lead over your competitors and build the requested new features before them, or better than them.
Monitoring your competitors’ bad reviews can also […]
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