5 Free Ways to Boost Your App Downloads

By Laurie Galazzo
5 Free Ways to Boost Your App Downloads

This guest post comes from another content collaboration with Leanplum, mobile marketing platform. If you’re struggling to get more app users, this article is for you. Learn how to boost your app downloads effectively for free with these 5 tactics.

Read the entire post on Leanplum’s blog.


If you’re reading this post, it probably means that you are about to launch a new mobile app — maybe your first one? It could also mean that you have an awesome app idea and you’re wondering how much work you will need to put in, in order to succeed. Maybe you’re just curious …

No matter your reason, continue reading to discover a few effective mobile app promotion strategies that will help increase app downloads.

With the tremendous amount of competition on both the Apple App Store and the Google Play Store (over two million apps and counting), convincing users to download a new app is extremely challenging. Even more so if the budget is tight. Hopefully, there are some ways free (or very cheap) that can help you out!

Find below our top five free ways to boost your app downloads effectively.

1. Improve Your App Store Optimization (ASO)

First and foremost, we could not start this list without mentioning App Store Optimization (ASO) and its benefits. ASO is the process of improving a mobile app’s visibility in the store by optimizing each metadata element (app title, description, keywords, screenshots, etc.) according to the store and trends’ best practices.

The point is to make the app more visible in the charts and to increase its discoverability. By doing so, app users are more likely to find the app in the store, and consequently, the number of downloads will increase naturally.

Although ASO is becoming more and more popular, it remains unused by many app developers and marketers. It is time, more than ever, to take advantage of this extremely cost-effective technique to increase app downloads.

Similar to SEO, there are many online ASO tutorials that teach the best practices for beginners. You can download here the ultimate ASO Cheat Sheet PDF for free.

It is also possible to use some free resources to get keywords inspiration, like the Google Keyword Planner or Apple Search Ads Recommended and Related Keywords.

Of course, you can also use some ASO tools like AppTweak, providing insights for free and a seven-day free trial, enabling you to use all available features for free, including the Keyword Tool during an entire week. This could be a great start for you!

apptweak-keyword-tool.jpg

Image: AppTweak Keyword Tool

2. Start Building Your Online Presence

You want more app downloads? Start by increasing your brand awareness. Push your app everywhere you can on the web.

First, create a unique website or a landing page for your app. Don’t worry; there’s no need to master web development. You can use free software like WordPress, which makes it very easy to create your own website. Ideally, you’d only have to pay for a brandable domain name and a hosting space (about $10).

Building a website or a landing page will help you spread useful content about your app. Having a central point where visitors can learn more about your app is essential.

Make sure that your design is creative and personal; you want it to vehicle your app’s identity. Use your app’s color palette and specific fonts. Basically, make sure to follow your visual identity. If you don’t have any, it’s time to define one.

Along with your website, you can also create a specific blog, which would be part of your website/landing page. The point is to […]

Want to know more? Read the rest of this post on Leanplum’s blog.


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