6 Tips to Optimize Your App’s Long Description
For the Google algorithm, your app description is a very relevant metadata element for App Store Optimization (ASO), that you should never forget to optimize. For that reason, we’ve made a recap of six best practices that you should take into consideration to optimize it and increase your chances of being more visible in the Google Play Store. Read on to learn more about it!
Why does the long description matter?
The main purpose of the long description in both the Apple App Store and Google Play Store is to explain to users your app’s main features and benefits. But you should also keep in mind that it can be a strong ranking factor for the Google algorithm and it can also be beneficial for your iTunes page in terms of SEO (Search Engine Optimization).
Therefore, even if many people don’t read your entire description and will be more attracted by visuals such as the screenshots, you should absolutely write a great copy for your app’s long description to increase your chances of being more visible.
Here are 6 Tips To Write a Killer Long Description
1. Understand the differences between the App Store and Google Play
The main difference that you will find between the App Store and Google Play Store is that the keywords used in the long description are a ranking factor in the Google Play Store, contrary to the Apple App Store where the long description is not a ranking factor.
What this means is that on the Apple App Store you can be more creative and focus on promoting your brand and all the benefits from your app to convince users to download it.
On the other hand, the Google Play Store has placed a high ranking weight on the long description. For that reason, you should follow ASO best practices to increase your ranking chances.
2. Do keyword research and find the most popular keywords
Selecting popular keywords is a key step to making sure that you’ll provide the algorithm with quality ranking signals.
To do this, AppTweak has over 12 keyword suggestion tools to help you build a keyword list and understand user search behaviour in the app stores.
Then, you can AppTweak’s key indicators to select the best keywords for your app:
- Volume: It tells you how popular a keyword is based on a scale from 0-100 being 100 the most popular
- Difficulty: It tells you how competitive a keyword is based on the apps that rank on the Top 100, it also goes on a scale from 0-100 being 100 the most competitive
- Chance: It tells you how likely your app is to be visible on that keyword based on how difficult the keyword is and how strong your app is. It goes on a scale from 0-100 being 100 the highest.
- KEI: Key Efficiency Indicator, it will help you find opportunity keywords by looking for the best combination between high volume and high chance.
Indicators such as the volume (level of popularity of a keyword), difficulty (level of competition of a keyword) and chance (likelihood of your app to be visible on the keyword), will help you spot keyword opportunities.
💡 Pro tip: try to spot relevant keywords with a volume above 27 to add them to your app’s description
3. Include your most important keywords in the first 3 sentences
As users might only read the first few sentences of your long description, Google puts more focus on these lines when assessing the quality of your long description. Therefore write a high-quality introduction and include your most important keywords in these first few sentences.
4. Use a density of 2-3% for the most relevant keywords
According to best practices, you must keep a density of 2-3% for your most relevant keywords. So you should select wisely the keywords that you want to focus on and repeat them across your metadata.
💡 Top Tip: Keep an eye on the volume and density of long-tail combinations (two or more keywords). Adding long-tail combinations with your most relevant keywords is the best way to increase visibility in an ASO friendly way.
On AppTweak, you can test your new app description and easily know the density both for single keywords and long-tail keywords.
Test your new app description on App to identify the density of new added single or long-tail combination keywords.
Avoid densities above 3% because it can be considered “Keyword Stuffing” and the algorithm could punish you for that.
5. Focus on the format
The next question is how to present this content? It’s important to find the best mix between content and form.
Here are our best practices and tips on how to use rich text formatting for your long description:
- Use short sentences (+/- 120 characters per line).
- Use small paragraphs (+/- 3-4 lines per paragraph).
- Use line breaks; write your description with spaces between paragraphs.
- Use bullet points or lists.
- Use sub-headings.
- Use bold formatting where useful.
- Use some (few) words in ALL-CAPS where necessary.
- Use emojis to structure your content.
Test how enriched text and a new structure can make your app more appealing and increase your conversion rate
The point here is to emphasize on important words or sentences. You want to grab people’s attention on your text and even more on specific parts. Remember that it is extremely important to be the clearest possible: be neat, easy-to-read and appealing.
6. Include mentions, awards or reviews
If you have a significant number of downloads or users, don’t hesitate to insert it into your content. Same for your app’s ranking in the charts. This will encourage people to join in and therefore download your app.
It’s also always good to show that your app pleases other users, especially influential ones. You can, therefore, include positive quotes or great press releases about your app. The point is to reassure your audience. It’s also a good way to prove your authenticity.
Never hesitate to brag about your success! If you’ve created other popular and successful apps, why not insert a mention about that in your description? Did you win an award? Tell the world about it! Again, this will comfort people in their decision and encourage them to download your app.
Don’t forget to mention awards or special recognitions about your app! This can have a positive impact on how other users visualize your app and decide to download it!
Want to learn how to write a killer long description for your app, have a look at these 6 tips:
- Understand the differences between the App Store and Google Play
- Do keyword research and find the most popular keywords
- Add the most relevant keywords to the first 3 sentences
- Use a density of 2-3% for relevant keywords
- Focus on the format
- Include mentions, awards or reviews