Once again, we’re having the pleasure to collaborate with ComboApp. Our new guest post highlights the importance of competition monitoring in your ASO and app marketing strategies. Find out 5 key elements to monitor, track and analyze in order to get ahead of your competitors.
« Keep your friends close, and your enemies closer. »
This quote, although attributed to Sun-tzu, a Chinese military strategist in 400BC, couldn’t be more true in today’s mobile app battlefield.
As an app marketer or developer, competition monitoring should be part of your daily routine. If you want to stand out from competitive apps, you will need to understand how they work, who they target, what they offer and when they plan on doing it.
The objective is to keep your app in the race and hopefully ahead of the others. Ideally, competition monitoring will enable you to anticipate your competitors’ next moves and therefore to take the lead.
This principle is the same as in any other marketing strategy. Whether you run a restaurant or you sell shoes, competition analysis is and will always be inevitable if you want to succeed in your business.
In the app industry, analyzing your competition can be a great source of inspiration for your own app. It could be very helpful pre-launch but it can also help you optimize your ASO and marketing efforts, which will increase your app rankings, downloads and ultimately result in a higher LTV rate.
Here are 5 important elements to monitor, track and analyze in order to get ahead of your competitors.
1. App Category Selection Analysis
Apple allows you to select 2 of the 25 preset categories while Google enables you to choose only 1 possible category out of 29.
Sometimes, it can be challenging to decide which primary category your app should stand in. Indeed, an app can match multiple categories when looking at its core function. For example, Tinder falls under the “Lifestyle” category but could also go under “Social Networking” or “Entertainment”.
If you want to maximize your chances of success, you should take into account the competition.
First, some categories can be more competitive than others. If a category is too competitive, it could be smarter to target a less crowded one with less apps. This could improve your app discoverability.
Most importantly, it is essential to […]
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