Discover Most Used Keywords per App Category

Alex Moulderby 
Senior Account Manager

3 min read

Do you want to know what the most used keywords in your app’s category are?

We took the top 500 apps on IOS and Google Play (US), scanned through their title & subtitle (IOS) / title & short description (Android) and unveiled the top repeated keywords for 5 selected categories. Find out if you are you using the same keywords as the majority of your competitors.


Most used keywords by app category

These keywords can help you better understand the terms most used among the apps of the same category and their popularity. You can check the volume and competition metrics on AppTweak to identify which have the best potential for ASO.

Optimize your app’s metadata using AppTweak’s keyword research tools powered by AI

You’ll find below the exact data we collected for each set of words. The percentage is the percentage of apps that have the given keyword (or keyword combination) at least once in their metadata (title & subtitle on IOS and title & short description on Android). Stop words were removed.

Most used keywords in Games

iOS Google Play
Game 3.56% Game 3.20%
Puzzle 1.72% Free 1.49%
3d 1.60% Games 1.18%
Games 1.54% Play 1.03%
Best 0.83% Puzzle 1%
Fun 0.83% 3d 0.84%
Run 0.77% Fun 0.78%
Word 0.74% World 0.64%
Puzzles 0.58% Best 0.56%
Brain 0.55% Word 0.54%
Match 0.83% Win 0.48%
Color 0.49% Simulator 0.40%
Play 0.46% Run 0.37%
Simulator 0.46% New 0.36%
Home 0.43% Battle 0.36%
Puzzle game 0.74% Master 0.34%

Most used keywords in Education Category

iOS Google Play
Learn 2.75% Learn 2.43%
Games 2.75% Free 1.41%
Kids 2.15% App 1.21%
Math 1.53% Kids 1%
Learning 1.47% English 0.91%
App 1.11% Learning 0.86%
Play 0.96% Math 0.80%
Test 0.87% Games 0.79%
Town 0.75% Fun 0.59%
Baby 0.75% Language 0.58%
Fun 0.72% Play 0.52%
Practice 0.69% Game 0.48%
Toddler 0.63% Spanish 0.47%
Preschool 0.60% Guide 0.44%
Solver 0.57% Languages 0.43%
Homework 0.57% Baby 0.39%

Most used keywords in Business Category

iOS Google Play
App 2.22% App 2.07%
Mobile 1.74% Mobile 1.36%
pdf 1.52% Business 1%
Scanner 1.44% Free 0.92%
Work 1.33% Maker 0.91%
Phone 1.11% Manage 0.85%
Business 1.07% pdf 0.82%
Scan 1.04% Work 0.82%
Call 0.96% Logo 0.65%
Fax 0.93% Logo Maker 0.63%
Jobs 0.89% Job 0.56%
Find 0.89% Access 0.56%
Job 0.82% Time 0.56%
Search 0.74% Job Search 0.54%
Recorder 0.74% Fax 0.51%
Scheduling 0.70% Phone 0.50%

Most used keywords in Food & Drinks Category

iOS Google Play
Food 3.53% Order 2.13%
Delivery 3.32% Food 2%
Order 3.24% App 2.04%
Rewards 3.07% Rewards 1.80%
Food Delivery 2.64% Delivery 1.65%
Recipes 2.00% Recipes 1.65%
Earn Rewards 1.70% Earn 1.00%
Meal 1.36% Pizza 0.92%
Earn 1.23% Free 0.65%
App 1.23% Online 0.62%
Pizza 1.02% Mobile 0.56%
Ordering 0.94% Ordering 0.53%
Grocery 0.68% Easy 0.51%
Restaurant 0.64% Grocery 0.50%
Healthy 0.64% Meal 0.48%
Coffee 0.64% Points 0.48%

Take advantage of seasonal events by looking at the most popular keywords trending in the holiday season

Most used keywords in Health & Fitness Category

iOS Google Play
Tracker 3.19% App 2%
Fitness 2.19% Tracker 1.50%
Sleep 2.19% Fitness 1.43%
Workout 2.04% Weight 1.39%
Weight Loss 1.89% Sleep 1.25%
App 1.79% Workout 1.25%
Weight 1.61% Home 1.15%
Home 1.52% Health 1.08%
Meditation 1.28% Workouts 0.85%
Health 1.25% Free 0.79%
Workouts 1.12% Yoga 0.76%
Loss 0.94% Meditation 0.68%
Calorie Counter 0.91% Lose 0.68%
Daily 0.88% Track 0.65%
Home Workout 0.85% Counter 0.60%
Sounds 0.82% Loss 0.57%

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Alex Moulder
by , Senior Account Manager
Alex is an ASO Manager at AppTweak helping apps increase their visibility. She has a passion for animals, reading, and like the rest of the AppTweak team, good food.