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Discover the most used keywords per app category!

App Market Insights

Discover the most used keywords per app category!

Do you want to know what are the most used keywords in your app’s category? Well here’s a nice insight! We took the top 500 apps on IOS and Google Play (US), scanned through their title & subtitle (IOS) / title & short description (Android) and unveiled the top repeated keywords for 5 selected categories. Scroll and find out if you are you using the same keywords as the majority of your competitors…

These keywords can help you better understand the words that are most used among the apps of the same category and how popular they are. You can check their volume and competition on AppTweak to identify which have the best potential for your ASO.

If you’re more of a data person, you’ll find below the exact data we collected for each set of words. The percentage is the percentage of apps that have the given keyword (or keyword combination) at least once in their metadata (title & subtitle on IOS and title & short description on Android). Stop words were removed.

If you’re looking for a particular category that isn’t shown here, just let us know at info@apptweak.com.

US - Business

IOS Google Play 
Words%Words%
mobile9,96%app24,20%
app6,62%mobile16,80%
business3,68%free10,00%
work2,41%business8,80%
scanner2,34%access7,40%
iphone2,27%time6,80%
time2,27%manage6,80%
pdf2,07%work6,60%
recorder2,01%android6,00%
phone1,94%create6,00%
for iphone1,47%access to4,00%
call recorder1,07%mobile app3,80%
job search1,00%manage your3,80%
fax from0,87%your phone3,60%
time tracking0,80%for android3,20%
app for0,74%your business2,40%
from iphone0,74%job search2,20%
send fax0,74%send fax1,80%
recorder for0,67%logo maker1,60%
pdf scanner0,60%fax from1,60%

US - Games

IOS Google Play 
Words%Words%
game22,68%game36,80%
games8,21%free15,80%
puzzle6,74%play11,60%
fun4,40%world10,20%
play3,87%best9,60%
best3,80%fun9,00%
slots3,80%new8,60%
real3,54%games8,40%
battle3,34%puzzle7,40%
casino3,34%battle5,60%
puzzle game2,27%puzzle game4,00%
slot machines1,67%match 32,60%
card game1,53%game with2,40%
match 31,13%game for2,40%
casino slots1,00%slot machines2,20%
build your0,93%3 puzzle1,60%
slot machine0,93%racing game1,60%
angry birds0,87%card game1,60%
vegas slot0,87%word game1,40%
dress up0,87%brand new1,40%

US - Education

IOS Google Play 
Words%Words%
learn11,56%learn25,20%
kids10,09%app18,60%
games9,82%free16,00%
learning6,88%kids11,60%
test5,34%learning11,00%
practice4,94%english8,80%
prep4,68%math6,40%
math4,54%fun6,40%
app4,21%spanish5,40%
mobile3,47%games5,00%
for kids5,08%for kids6,20%
games for4,54%app for4,40%
learning games2,00%learn to4,20%
permit test1,74%to learn4,00%
learn to1,54%learn english3,00%
practice test1,27%learn spanish2,40%
kids games1,14%learn languages1,80%
year olds1,14%anytime anywhere1,60%
exam prep1,07%improve your1,60%
learn spanish1,00%for parents1,40%

US - Health and Fitness

IOS Google Play 
Words%Words%
tracker11,63%app23,40%
fitness10,03%workout15,20%
workout9,12%weight14,40%
app6,48%fitness14,20%
weight5,92%tracker14,20%
sleep5,43%health10,20%
workouts4,74%free10,00%
health4,74%sleep9,80%
loss4,11%lose8,60%
daily3,83%track8,60%
weight loss3,97%weight loss7,20%
calorie counter1,53%lose weight5,80%
white noise1,39%at home4,80%
30 day1,32%track your3,80%
period tracker1,18%calorie counter3,20%
sleep sounds1,11%heart rate3,00%
7 minute0,84%help you2,80%
30 days0,84%fitness app2,60%
home workout0,77%30 days2,20%
fitness app0,77%white noise2,20%

US - Travel

IOS Google Play 
Words%Words%
travel8,03%app30,00%
app6,36%travel14,80%
guide4,48%book10,80%
flights3,95%find9,40%
hotels3,55%flights9,20%
car3,55%free7,80%
map3,41%map7,60%
deals3,01%hotels7,60%
city2,81%mobile7,20%
book2,61%live7,00%
travel guide1,67%street view3,60%
cheap flights1,41%the official3,60%
flights hotels1,27%cheap flights3,40%
car rental0,94%real time3,40%
travel deals0,80%check in2,40%
wait times0,80%gps navigation2,40%
easy fast0,80%travel app2,20%
fast and0,80%mobile app2,20%
and fun0,80%flights hotels2,20%
metro map0,67%earth map2,20%

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