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The Most Popular App Store Keywords of 2019

App Market Insights

The Most Popular App Store Keywords of 2019

Earlier this year, we wrote an article about the top searched keywords of 2018, for 5 major countries (US, UK, France, Germany and Spain). We received a lot of positive reactions about the data and decided it would be good to do the same for 2019! Every few months, we’ll post an update of the most searched keywords for those 5 countries.


The most popular keywords in the US Apple App Store in 2019 are:

  • Instagram
  • Snapchat
  • Facebook
  • Youtube
  • Tinder
  • Messenger
  • Whatsapp
  • Fortnite
  • Twitter
  • Google
  • Kik
  • Tik Tok
  • Netflix
  • Pubg
  • Roblox

Check out the table below to compare the most popular keywords of the US with other countries like the United Kingdom, France, Germany and Spain:

In the US, Germany and Spain the most popular app store keyword in 2019 is Instagram, in the UK and France, the most popular keyword is Snapchat.

Check out the most searched keywords of 2018

It’s interesting to see that there are some new keywords appearing in the top 15. In the US for example, “pubg”, “tik tok” and “roblox” have recently popped in: they weren’t in the top 15 for 2018. Keywords like “uber”, “VPN” and “spotify” on the other hand lost some popularity.

The top 15 is clearly characterized by branded terms. To help you get a better understanding of how people search in the app stores, we have listed the most top 500 most searched keywords for each country below!

Top 500 most searched keywords from January to April 2019 - US

Top 500 most searched keywords from January to April 2019 - UK

Top 500 most searched keywords from January to April 2019 - FR

Top 500 most searched keywords from January to April 2019 - DE

Top 500 most searched keywords from January to April 2019 - ES

If you want to conduct an in-depth analysis of those top 500 keywords to see which ones would be interesting for your app, sign up for a free trial 🚀

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