Agata Jajszczyk

ASO Manager, Adapt Worldwide
Poznań

Multilingual marketing agency running ASO in multiple languages with an in-house team of experts. We also run ASO Barcamp in London

Languages
Arabic, Dutch, English, French, German, Greek, Hebrew, Hindi, Hungarian, Italian, Japanese, Korean, Mandarin, Polish, Romanian, Russian, Slovak, Spanish, Swedish
Pricing Type
Cost per hour

Interview with Agata Jajszczyk

Tell us a bit about yourself and your company?

I’ve been working at Adapt Worldwide (formerly Traffic Optimiser) for 3.5 years now. We are a full suite multilingual digital agency focused on helping our clients attain growth at home and abroad. ASO is one of our core offerings. We provide multilingual market localisation, keyword research and analysis, description optimisation, screenshot creation, online PR, consulting, and much more.

For how long have you been involved in ASO or app marketing?

I have a background in SEO and started working in ASO in December 2014, when it was still a fledgling technique. The most exciting part then was the learning and testing that was necessary for me to get started.

What was it about this industry that made you choose it as a primary job?

The fact that the mobile landscape keeps changing all of the time and that ASO in particular is about experimenting, constantly improving processes, and tailoring recommendations to each client.

How do you see the world of ASO and App marketing evolving?

They way we discover and interact with apps may change so much in the next 5 years, that most of the current techniques might actually become obsolete. Successful app marketers will be those who are able to [...]

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