Peter Fodor

Founder, AppAgent
Prague

AppAgent is a mobile marketing team jam-packed with experts available for hire. We help developers with mobile strategy, analytics, creative services and acquisition. Our holistic approach to the mobile business and a strong personal involvement delivers results.
AppAgent works for cyber-security leader Malwarebytes from the US, AAA games publisher CI Games from Poland, the awarded studio About Fun and one of the fastest growing startups in Europe, Kiwi.com.

Languages
English
Pricing Type
Manday fee or Project-based pricing

Interview with Peter Fodor

How do you see the world of ASO and App marketing evolving?

It’s fast, maybe even too fast :-). The rules of the game change quickly and new opportunities emerge every day. Therefore, it’s important to use common sense and focus on what’s important for a specific business in a specific time. I see that the most common mistake in mobile space is doing the wrong thing at wrong time which results in losing precious time and money.

What should be the biggest focus for app developers and marketers in 2017?

As in every business, to fully understand who your customers are and what is the value for them. I’m surprised how rare the deep understanding is of these two essential parts of business success. Everything else should evolve from this point: what are the business KPIs and the data we collect, how we present the app in the store, what is the right target and advertising message, etc.

What was your favorite app in 2016?

Supercell’s new game “Clash Royale” and I had a ton of fun with the Masquarade app as well.

Tell us about your most challenging ASO “experiment”

Recently, I optimized iOS keywords for Kiwi.com in the flight tickets business. It’s a super competitive segment, where the client ranked only for brand phrases such as “Kiwi flights” or “Kiwi flight tickets”. After 2 months of work, the app ranks [...]

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AppTweak is a Swiss knife for keywords optimization – except for your skills, you don’t need anything else to improve search discoverability in the App Store and Play Store Peter Fodor