Peter has a passion for A/B testing, Search Ads and transforming insight into creative ASO for clients such as LEGO, Saint Gobain and Arla
- Danish, English
- Pricing Type
- Monthly retainer, Contract services at fixed prices and Project-based pricing.
Interview with Peter Munch Godtfredsen
- Tell us a bit about yourself and your company?
I’ve always strived for a creative outlet in my work, beginning with music and art and moving onto design and data analysis. Joining forces with my business partner Brian Kjaerulff, who is a digital strategy consultant, I founded Mobtimizers in 2014, to offer highly specialized ASO and app marketing services.
Today, I am passionate about creating unique solutions for digital and marketing strategies. We have offices in New York City and Copenhagen, Denmark, and work with a number of respected national and international clients. Among our areas of expertise, and most sought out services are business strategy, optimization, CPI campaigns, experiments, comparative analysis, benchmarking, and search ads.
- For how long have you been involved in ASO or app marketing?
I started in mobile and web development in the early 2000s, and even dabbled in app development as early as 2007. So because I have been around more or less since the beginning - it has been a natural step for me to develop a focus on the holistic approach to managing a successful app portfolio.
- What was it about this industry that made you choose it as a primary job?
Throughout my career, I’ve always worked with a mix of large corporations and start-ups and soon realized that as businesses were making the jump to mobile and apps there was a need for strategic and holistic optimization. This is an exciting time in the app and mobile sphere, as there is constantly new knowledge and solutions to be discovered. And luckily my work is just about that: discovering insights from data and experiments then customizing the best possible solutions that create value for our clients.
- How do you see the world of ASO and app marketing evolving?
App Stores will become more competitive and App Store Optimization […]Read the entire interview