Rishan Weerakoon

App Marketing Specialist, Yodel Mobile
London

At Yodel Mobile, our aim is to boost your organic discoverability both on and off the app stores. We also drive successful user acquisition whilst ensuring the retention of existing users.

Languages
English, French, Dutch, Spanish, German, Portuguese, Italian, Russian and other European languages
Pricing Type
Each project is bespoke and priced on requirements.

Interview with Rishan Weerakoon

How do you see the world of ASO and App marketing evolving?

There are currently +60,000 apps per month being released between Apple App Store and the Google Play Store. In addition, we’re seeing the growth of apps across other devices such as wearables and smart TVs. The app stores are continuously trying to segment into more granular app categories in order to allow users to find the correct type of apps that they’re looking for.

I believe we can expect to see the big app stores breaking up into mini app stores that house specific types of apps. For example, a gaming app store or a wearables app store, etc.

What should be the biggest focus for app developers and marketers in 2017?

Retention, retention and retention. As smartphone users are maturing, the time that they spend with apps becomes a lot more limited, and as a result a lot more valuable. Sure, you can blow huge budgets on acquiring users. But what good is it if those users do not come back to the app.

Industry stats show less than 20% of new app users return to the app after first use. The bottom line is, if you can’t get your audience to stick around and build a rich, durable relationship with your brand, you’re going to be at a major competitive disadvantage. A lot of what we do here at Yodel Mobile has this focus very much in mind. It’s about leveraging the analytics to devise strategies that can reduce churn**, increase re-engagement and essentially drive LTV

Read the entire interview
Thanks to AppTweak, we’ve implemented our full ASO programme for a huge e-commerce client. The app emerged as the No.1 app on Chrome and Spotlight search for travel, achieved the highest average app review ratings in the travel sector and managed an organic download rate twice that of paid. Rishan Weerakoon