SPLITMETRICS ALTERNATIVE
AppTweak vs. SplitMetrics
Looking for a SplitMetrics alternative?
SplitMetrics helps you automate the campaigns you run. AppTweak shows you where to grow them next, with the best App Store data behind every Apple Ads bid.
200+ reviews on G2
CUSTOMER STORIES
Loved by customers,
recognized by experts
Return on ad spend (ROAS) for non-branded keywords.
Downloads with automation and custom pages.
Growth in global yearly installs with custom product pages.
Time spend on ASO tasks and reinvested in strategy.
POWERED BY ATLAS AI
Better AI starts with better data
In Apple Ads, growth comes from the searches you’re not in yet. To find them, you need data on how users actually search.
Atlas AI is our semantic model of how millions of apps and keywords connect, built from app store data since 2014. It powers every keyword, bid, and insight in AppTweak, so more of your budget goes where you can win.
500M+
Data points
12+
Years collecting data
6M+
Apps
30M+
Keywords tracked
SIDE BY SIDE
AppTweak vs. SplitMetrics
Apple Ads Partner
As an Apple Ads Partner, we are committed to empowering app marketers with the best data, tools and support.
Automation Rules
Change bids and budgets automatically based on Apple Ads and MMP performance.
AI Smart Bidding
Set a target CPI, ROAS, or MMP event, and let our AI automatically adjust bids toward it.
Ad Agent
Ask Ad Agent where to scale bids and budgets, grounded in your live campaign and ASO data.
MMP Integrations
Connect your MMP to see paid, organic, and in-app event data together.
Basic Keyword Research
Find keywords from metadata, rankings, and seed terms. Track volume and rank.
Volume Estimate
See representative volumes for keywords the store reports at 5 to spot hidden demand.
Semantic Keyword Discovery
Find 1,000s of non-branded terms with 12+ suggestion pickers, including Atlas AI semantic clusters.
Exact Match Discovery Experiments
Test new keywords in controlled exact match experiments, prefilled by Atlas AI.
Advanced Keyword Analysis
Prioritize keywords based on estimated reach (impressions), installs, and 0-100 relevancy score.
Competitor Paid Keywords
See which Apple Ads keywords competitors bid on in every market and where they win.
Granular Impression Share
Track granular impression share on your top keywords, refreshed up to 50 times a day.
Live Search with Additional Ad Placements
See live App Store search results for any keyword, additional ad placements included.
Ad Creatives (Custom Product Pages)
See competitors’ custom product pages and the paid keywords each one targets.
CPP Experiments
Test custom product pages head-to-head and know which converts with statistical confidence.
Creative Translations
Translate competitors’ screenshots and CPPs in one click to compare messaging by market.
Screenshot Search
Search our creative library by theme, season, or design element for fast inspiration.
Reporting Studio
Combine ASO, Apple Ads, and MMP data in custom dashboards your team can share.
Reporting Agent
Build dashboards from plain-language prompts and summarize trends in one click.
Incrementality Analysis
Model how your app would have performed without your efforts to measure true lift.
Global Expertise
Work with ASO and Apple Ads experts based in Europe, the US, and APAC.
ASO & Apple Ads in One Platform
Run ASO and Apple Ads from one login, on the same keyword and app data.
CUSTOMER RATINGS
See what the best marketers say about AppTweak
Ease of use
Ease of setup
Quality of support
Product direction
I’ve tried them all, AppTweak wins on all counts! AppTweak has been a game changer for us. It’s more than just an ASO tool—it’s become key to our overall app marketing strategy. The platform is super easy to set up and their customer support is superb. My team and I use AppTweak on the daily, and I highly recommend it to anyone looking to maximize their app’s potential with insights o’ plenty!
Whitney, Organic Marketing Manager & App Growth
AppTweak is a key partner in our app growth strategy. Their insights help us better understand the App Store ecosystem and identify opportunities to strengthen both our ASO and Apple Ads strategies, improving our games’ visibility and performance.
Rocío Morales, Associate Director of Performance Marketing
Kristina, ASO Specialist
Tong, Senior Data Analyst
Chris, Senior App Marketing Manager
Mike, Mobile App Manager
Why mobile leaders choose AppTweak over SplitMetrics
Bring your automation with you, then find new demand, prove lift, and get recommended by AI.
APPLE ADS CAMPAIGN MANAGEMENT
Discover every Apple Ads keyword worth bidding on
With AppTweak, find high-intent demand in any Apple Ads market:
- Find keywords you wouldn’t brainstorm, with 12+ discovery pickers powered by Atlas AI
- Know which terms are worth it before you bid, with volume, reach, and install estimates
- Test new keywords on a controlled budget in automated exact match experiments
INCREMENTALITY ANALYSIS
Prove which installs your budget really earned
Installs went up after your last campaign push. Can you prove your work drove them?
AppTweak’s incrementality analysis forecasts your performance as if nothing had changed, then measures the gap against what really happened.
Use it to measure your key Apple Ads decisions, from a new campaign to a custom product page. You’ll walk into budget reviews with the numbers to back you up.
CREATIVE RESEARCH
Know what converts, and scale it across organic and paid
With the right creatives, you can convert more of the traffic you already bring in. AppTweak helps you:
- Design from proven ideas, with competitors’ A/B test and PPO results
- Tailor pages to every audience, based on top apps’ custom pages across the App Store and Google Play
- Localize for every market, by translating any app’s screenshots and CPPs in one click
AI VISIBILITY FOR APPS & GAMES
Win the AI answer, not just the auction
Other AI visibility tools track where your brand shows up across prompts you choose. AppTweak starts from your app, and how people actually look for it.
With 10,000 prompts built from real download intents, you get a clear view of which user needs you win, who AI recommends instead, and gaps you can improve to shape AI answers.
MANAGED SERVICES
Partner with the best minds in the industry
Scale your Apple Ads with consultants who know what it takes to grow in the App Store. AppTweak consultants build, manage, and optimize your campaigns, providing local support across Europe, the US, and APAC.
ASO strategy
Keyword and competitor audits, recommendations, and ongoing monitoring across every market you’re in.
Apple Ads campaigns
Strategy, setup and management, with ongoing monitoring, reporting and optimization.
Creative optimization
Creative research, design and A/B testing, plus custom product pages and in-app events.
Reporting
Custom reporting dashboards, AI visibility analysis, and deep dives into cannibalization and market trends.
More than a SplitMetrics alternative
Frequently asked questions
What is the best SplitMetrics alternative in 2026?
AppTweak is the strongest SplitMetrics alternative for teams that want to run Apple Ads and ASO on the same keyword and app data. SplitMetrics sells Apple Ads automation (Acquire) and ASO (App Radar) as separate products. AppTweak brings them into one platform, so the keywords you research for organic search are the keywords you bid on.
Teams typically switch to AppTweak for:
- Semantic keyword discovery with 12+ pickers, including Atlas AI clusters
- Install and impression estimates for every keyword before you bid
- Rule-based Smart Bidding that keeps every bid change explainable
- Ad Agent, an AI agent for Apple Ads included in the free Manage plan
- Managed services with Apple Ads consultants in Europe, the US and APAC
SplitMetrics vs AppTweak: which tool is better for keyword research?
AppTweak is the stronger choice for keyword research, because it shows real demand and expected results for a keyword before you spend on it. SplitMetrics Acquire shows Apple’s search popularity score, which bottoms out at 5 and hides the difference between many low-volume keywords.
With AppTweak, you can:
- Find 1,000s of non-branded keywords with 12+ discovery pickers, including Atlas AI semantic clusters
- See representative volumes for keywords the App Store reports at 5, with Volume Estimate
- Prioritize keywords by estimated impressions, installs and a 0-100 relevancy score
- Test new keywords on a controlled budget in exact match discovery experiments prefilled by Atlas AI
Because ASO and Apple Ads share one keyword database in AppTweak, the same research feeds your app metadata and your campaigns.
Is App Radar by SplitMetrics a good way to manage ASO and Apple Ads?
App Radar covers ASO only. To manage Apple Ads with SplitMetrics, you need a second product, Acquire. The two products have separate logins and separate pricing. SplitMetrics shares some data between them, but paid and organic work still happens in different tools.
AppTweak manages ASO and Apple Ads in one platform, on one keyword database. Campaign Manager runs on the same keyword data, volume estimates and competitor intelligence that AppTweak uses for organic optimization. You can:
- Add an ASO keyword to an Apple Ads campaign in one click
- Use paid taps, installs and CPA to decide which keywords belong in your metadata
- See organic rank and volume next to Apple Ads metrics for every keyword
Can AppTweak run and automate my Apple Ads campaigns with AI like SplitMetrics?
Yes. AppTweak automates Apple Ads bids and budgets, and every change follows a rule you can read, so you can always explain why a bid moved. SplitMetrics’ Samba models take a different approach: they forecast spend and revenue, then shift bids and budgets across a portfolio of campaigns to hold an average CPA or ROAS target.
AppTweak’s Campaign Manager gives you three levels of automation:
- Presets: ready-made rules, such as lowering bids on keywords with a high CPA
- Custom rules: bid and budget rules based on any Apple Ads or MMP event, including your own calculated metrics
- Smart Bidding: rule-based bidding, built with AI, that adjusts bids in small, incremental steps toward a target CPA, ROAS or MMP event
You choose how hands-off to go, and you can step in at any point.
Does AppTweak have an AI agent for Apple Ads like SplitMetrics?
Yes. Ad Agent is AppTweak’s AI agent for Apple Ads, and unlimited usage is included in Campaign Manager Enterprise plan. Ad Agent connects to your live Apple Ads campaigns and your ASO data, then recommends where to change bids, budgets and keywords. It’s trained on 500M+ data points from AppTweak’s Apple Ads and ASO data, and it shows its reasoning, so you can check each recommendation before acting on it.
SplitMetrics’ agent, Iris, is sold as a paid add-on to Acquire, and its usage is limited by credits.
Paid search teams at TheFork and Vestiaire Collective use Ad Agent. TheFork’s team found its answers closely tied to their actual Apple Ads performance. Vestiaire Collective uses it to analyze Apple Ads installs by country.
Can AppTweak also run my Apple Ads campaigns?
Yes. AppTweak’s Apple Ads consultants can run your campaigns end to end or work alongside your team. They work in the same platform and data your team sees, combine Apple Ads and ASO expertise, and provide local support across Europe, the US and APAC.
AppTweak’s managed services for Apple Ads cover:
- Full campaign management, including automation setup and Smart Bidding monitoring
- Keyword discovery and ongoing optimization across your key markets
- Custom product page creation and creative testing
- Incrementality and cannibalization analysis, with monthly reporting and performance reviews
The Economist grew app downloads by 44% with Apple Ads automation and custom product pages.
What BI integrations does AppTweak provide?
AppTweak connects to your reporting stack in three ways. With Reporting Studio, many teams build their App Store reporting without a separate BI tool. AppTweak’s reporting and data options include:
- Reporting Studio: no-code dashboards that combine AppTweak, Apple Ads, App Store Connect, Google Play and MMP data. You can share a dashboard by secure link or password, so viewers don’t need an AppTweak account.
- Automated Exports: scheduled, no-code delivery of AppTweak and console data to email, Slack, AWS S3 or Google Cloud Storage. From there, the data feeds Tableau, Looker Studio or Power BI, and it also works with data connectors such as Funnel and Clarisights.
- App Store API: REST access to keyword metrics, app metadata, rankings, reviews and Apple Ads intelligence for internal pipelines.
SplitMetrics offers in-house BI integrations for Acquire on its Enterprise plan.
How much does AppTweak cost compared to SplitMetrics?
AppTweak and SplitMetrics both offer free Apple Ads campaign management below $25,000 in monthly ad spend. AppTweak’s free plan includes unlimited keywords, AI Smart Bidding, and 10 custom automation rules.
SplitMetrics’ free Starter plan for Acquire is limited to:
- 1 user
- 20,000 keywords and 8 active automations
- Daily data and 12 months of Apple Ads history
SplitMetrics’ AI bid optimization sits in its custom Enterprise plan.
Is it easy to switch from SplitMetrics to AppTweak?
Yes. Switching from SplitMetrics to AppTweak is straightforward, and AppTweak’s onboarding team supports the move. When you connect your Apple Ads account, Campaign Manager imports your existing campaigns, ad groups, keywords, bids and performance metrics automatically. AppTweak’s onboarding team then helps you:
- Add your apps, competitors and keyword lists
- Set up user permissions
- Rebuild the automation rules you relied on in SplitMetrics
Turn off SplitMetrics automations before you activate AppTweak rules, so two tools never change the same bids. Most teams are fully up and running within days.
