--- static_export_time: "2026-07-30T17:36:23+00:00" title: "A Recap of the App Marketing Awards in India 2023" description: "AppTweak's App Marketing Awards 2023 celebrated the outstanding success of the fastest-growing apps and games." url: "/en/aso-blog/a-recap-of-the-app-marketing-awards-in-india-2023" locale: "en-US" image: "https://www.apptweak.com/img/2023/04/4zmzUJrp-social-media.png?auto=compress%2Cformat&q=95" --- # A Recap of the App Marketing Awards in India 2023 ![Shanya Jalan](/img/2023/04/IMG_1059.jpg?auto=format%2Ccompress&w=200&h=200&fit=crop)by  **Shanya Jalan** Sales and Marketing Intern Last updated on December 11 2024 — 3 min read Summarize with AI Subscribe to our monthly newsletter Subscribe to our monthly newsletter The App Marketing Conference 2023 held on 14 April by AppTweak, India, ended on a high note with the App Marketing Awards. The awards aim to celebrate the fastest growing apps and games in the mobile app industry and recognize the exceptional work of teams behind the best marketing campaigns. Winners were announced in 5 award categories, acknowledging the excellence of individuals as well as teams in the app marketing front. Let’s find out the winners below! * * * ## ASO Team of the Year The ASO Team of the Year award was won by **[Park+](https://parkplus.io/)**, an app that helps users with their car-related issues. The team achieved a staggering 160% increase in organic app installs by conducting competitor analysis, tracking keyword rankings, conducting A/B tests, and exploring localization. ## App Marketing Team of the Year The App Marketing Team of the Year award went to [**Betterhalf**](https://betterhalf.ai/), with [Junglee Games](https://www.jungleegames.com/) for Howzat coming in second and [Dot Com Infoway](https://www.dotcominfoway.com/#gref) for GanaaP – Bollywood Music Games coming in third. By December 2022, Betterhalf’s Play Store rating also jumped to **4.3 from 3.8**. This clearly implies that more users were showing trust in their app. This number is continuously growing with each day. Betterhalf excelled in user growth, conversion, and retention, and delivered a superior customer experience. ## Campaign of the Year **[Flipkart](https://www.flipkart.com/)** was acknowledged with the Campaign of the Year award, with IDP Education and [Dot Com Infoway](https://www.dotcominfoway.com/#gref) for Pataa and India coming in second and third respectively. Flipkart’s extensive ad campaigns on all platforms and formats helped them secure a whopping **64% market share** during the festive season. ## Re-engagement Team of the Year [**Junglee Games**](https://www.jungleegames.com/#) for Howzat won the award for Re-Engagement Team of the Year, with IDP Education and [Dot Com Infoway](https://www.dotcominfoway.com/#gref) for ForeverKidz coming in second and third respectively. Junglee Games’ personalized and segmented approach to re-engagement strategy ensured cost optimization, resulting in **a 15% increase in app open percentage** , which **reactivated 11%** of their target segment. ## Fastest Growing App The Fastest Growing App award recognizes exceptional growth in terms of user acquisitions and market share. There were numerous nominations for this category, and the top three contenders were identified after a thorough evaluation process. [AbhiBus](https://www.abhibus.com/) secured the third position, while [Games 24×7](https://www.games24x7.com/) secured the second position for Rummy Circle and My 11 Circle. The winner for this award was **Greenhorn Wellness Pvt. Ltd.** for **[EloElo](https://m.eloelo.in/)** with a **growth rate of 761%** in their installs and a remarkable climb from 19th to 1st rank in the Lifestyle category. * * * ## TLDR AppTweak’s App Marketing Awards aim to recognize industry innovation and success in India. The ceremony presents a perfect opportunity for companies to network and connect, as well as celebrate their successes with the wider industry. Here are our winners from the awards ceremony held on 14 April 2023: - ASO Team of the Year : **Park+** - App Marketing Team of the Year : **Betterhalf** - Campaign of the Year: **Flipkart** - Re-engagement team of the Year: **Junglee Games** for **Howzat** - Fastest Growing App of the Year: **EloElo**  by **Greenhorn Wellness Pvt. Ltd.** The nominees for each award deserve unique recognition for their exceptional work. The awards serve as a reminder of the importance of innovation, hard work, and dedication in the app industry. Congratulations to all the nominees and winners of the App Marketing Awards 2023! [Start free trial](https://app.apptweak.com/accounts/new?locale=en)   * * * by **Shanya Jalan** , Sales and Marketing Intern Shanya is a Sales and Marketing Intern at AppTweak. She's a creative and ambitious individual with a knack for understanding the customer's needs. She's always ready to learn and willing to take on any challenge thrown their way. [ ![](https://apptweak.imgix.net/assets/resources/guides/app-store-keyword-research-guide/app-store-keyword-research-guide-thumb.jpg?auto=format,compress&q=75&w=329&h=214) Your Essential Toolkit for ASO Keyword Research A deep-dive into ASO keyword research. Learn how to find and prioritize your target keywords, localization and ASO best practices. Download now ](/en/aso-resources/guides/essential-toolkit-for-aso-keyword-research) * * * More articles in Events - [ App Market InsightsEvents November 12, 2024 Google PlayTime recap: Google Play’s vision for 2025 PlayTime is Google Play’s exclusive event for app publishers. 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