AppTweak is now an Apple Ads Partner

Today, we’re excited to announce that we’ve officially joined the ranks as an Apple Ads Partner!

Apple Ads is a critical channel for app growth. With AppTweak, you have the most advanced tools and support available to scale and optimize your Apple Ads campaigns worldwide.

AppTweak’s Campaign Manager

Launched at the end of 2023, AppTweak’s Campaign Manager helps you achieve incremental growth by combining advanced keyword research, competitor intelligence, and smart automation.

We take a unique approach by aligning App Store Optimization (ASO) with your Apple Ads campaigns to create a seamless and data-driven app marketing strategy. With AppTweak’s Campaign Manager, you can:

• Expand your reach and easily identify thousands of new keywords in any language from our 12+ keyword picking tools and AI-generated keyword suggestions.
• Optimize your campaigns for those goals that matter thanks to integrations with MMPs like Appsflyer and Adjust.
• Automate and scale your campaigns with smart automation rules and bulk operations.
• Have a holistic view of your organic and paid performance in the App Store to ensure both strategies work in tandem and drive efficient and impactful app growth.

Over 2,000 mobile leaders trust AppTweak to optimize their organic visibility and grow downloads. In the past six months, we’ve welcomed many of them — including SoundCloud, Bitpanda, and TripAdvisor — to our new Campaign Manager platform, helping them optimize keyword discovery and bid management to maximize ROAS of their Apple Ads campaigns.

What this partner identity means for you

As an Apple Ads Partner we are committed to empowering app marketers with the best data, tools and support to improve their organic and paid performance on the App Store. We’ll continue to collaborate closely with our customers to:

• Enhance platform capabilities: Continuously refine our Campaign Manager to meet evolving industry standards.
• Support innovation: Innovate and deliver features that simplify campaign management and boost ROAS for app marketers.
• Ensure best practices: Provide up-to-date guidance on Apple Ads best practices to help you achieve optimal campaign performance.

What’s next

We’re just getting started! Our product roadmap for AppTweak’s Campaign Manager includes:

• Deeper automation: Advanced rules to further streamline campaign optimization.
• Enhanced insights: More performance insights and competitive analysis tools.
• New integrations: Partnerships with leading Mobile Measurement Partners (MMPs) for better attribution and reporting.
• Global expansion: Localized support for key markets to help you succeed wherever you operate.

Stay tuned for more exciting features and updates as we continue to innovate and support your app growth journey.