--- static_export_time: "2026-07-30T17:35:37+00:00" title: "Apple WWDC 2024: Key ASO Updates for App Developers" description: "Discover the key ASO updates from Apple WWDC 2024 to boost your app visibility and user engagement, and stay competitive in the App Store." url: "/en/aso-blog/apple-wwdc-2024-key-aso-updates-for-app-developers" locale: "en-US" image: "https://www.apptweak.com/img/2024/06/1200x627_with-title_social-media-2024-06-20T114752.234.png?auto=compress%2Cformat&q=95" --- # Apple WWDC 2024: Key ASO Updates for App Developers ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=200&h=200&fit=crop)by  **Simon Thillay** Head of ASO Strategy & Market Insights at AppTweak Last updated on June 21 2024 — 4 min read Summarize with AI Subscribe to our monthly newsletter Subscribe to our monthly newsletter Apple’s WWDC 2024 unveiled key updates to [app store optimization (ASO)](/en/aso-blog/what-is-app-store-optimization-and-why-is-aso-important) that every developer should note. Let’s break down these changes and see how they can help you boost your app’s visibility and user engagement. * * * ## 1. Improved deep linking in CPPs A significant ASO update from Apple WWDC 2024 is the **addition of deep links** to [custom product pages (CPPs)](/en/aso-blog/how-to-leverage-custom-product-pages-for-apple-search-ads). Previously, CPPs let you customize your app’s appearance on the App Store depending on which ad a user clicked. Now, you can add a deep link directly in your CPP setup in App Store Connect. This new feature allows you to create tailored user journeys that not only direct users to specific versions of your app store page but also guide them through a customized onboarding experience based on the ad they interacted with. You only need to **ensure the deep link works**. This flexibility opens up new ways to drive conversions. Also, if you use deep linking with a mobile measurement partner (MMP), you can **benefit from deferred deep linking** and **detailed analytics on your CPP performance**. ![Deep links allow you to customize where someone lands when they open your app from a CPP.](/img/2024/06/Screenshot-2024-06-19-at-18.02.55.png?auto=format&fit=scale&h=535&q=95&w=768) _Deep links allow you to customize where someone lands when they open your app from a CPP. Source: Apple_ ## 2. Simpler way to get featured Apple has also made it easier to [get your app featured on the App Store](/en/aso-blog/how-to-get-your-app-featured-on-the-app-store). They’ve integrated the application form directly into App Store Connect and simplified it, making it easier to **showcase why your app deserves to be featured**. Notably, you can now **link to an in-app event within the form** , which might increase your chances of being featured, much like on Google Play. When your app gets featured, Apple will send you a notification through App Store Connect, helping you keep track of your app’s exposure and its effects. [Discover how you can increase your chances of being featured on the App Store and Google Play](/en/aso-blog/how-to-get-your-app-featured-on-the-apple-app-store) ## 3. Easier uploads for creatives Under the latest ASO updates from WWDC 2024, Apple has also streamlined the process for uploading screenshots and videos to App Store Connect. You only need to **upload one set of screenshots** for iPhones and one for iPads, regardless of the device size. This update **saves you time** and **simplifies the management of your app store visuals**. However, it’s still important to check how these assets display on different devices. [Keep in mind these size and format guidelines for visuals on the App Store](/en/aso-blog/app-screenshot-icon-video-guidelines-ios-gp) ## 4. Beyond ASO: AI & new ad tools Apple didn’t just focus on ASO this year; they also introduced their approach to **AI with Apple Intelligence**. This AI initiative aims to improve user experiences by **integrating an SDK that helps apps offer AI-powered recommendations**. This move suggests Apple is encouraging apps to use its AI to enhance how they interact with users. Additionally, the updated ad attribution kit builds on previous versions by **adding re-engagement features** and **streamlining the attribution process**. This might reduce the need for MMPs in some scenarios, although MMPs remain crucial in the ad attribution landscape. [Learn more about our homegrown Atlas AI and other unique AI features for apps and games across our platform](/en/aso-blog/ai-tools-to-grow-mobile-apps-games-in-apptweak) * * * ## Conclusion The ASO updates from WWDC 2024 are set to make app optimization and promotion easier and more effective are set to make app optimization and promotion easier and more effective. From deep linking in CPPs to streamlined processes for app features and uploading assets, these tools are designed to enhance both the developer and user experiences. Adapting to these changes is crucial for staying competitive in the App Store. _Stay tuned for ongoing updates!_ [Start free trial](https://app.apptweak.com/accounts/new?locale=en) * * * by **Simon Thillay** , Head of ASO Strategy & Market Insights at AppTweak Simon is Head of ASO at AppTweak, helping apps boost their visibility and downloads. He's passionate about new technologies, growth organizations, and inline speed skating. [ Leveraging the App Stores as a True Marketing Channel Understand how mobile marketers can maximize their impact by leveraging the app stores as a true marketing channel. ![Sukanya Sur](/img/2023/03/sukanya.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Sukanya Sur Read more ](/en/aso-blog/leveraging-the-app-stores-as-a-true-marketing-channel) * * * More articles in App Market Insights - [ App Market InsightsCompany Updates July 13, 2026 Just dropped: the ASO & Apple Ads trends and benchmarks report 2026 A deep dive into top apps and games best practices and benchmarks to level up your app performance. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop)Pierre-Antoine Roy ](/en/aso-blog/aso-app-store-trends-benchmarks-report) - [ App Keyword ResearchApp Market Insights July 10, 2026 Which platforms offer an API for app store data? Get the breakdown of native and third-party API tools. 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