--- static_export_time: "2026-10-05T14:19:44+00:00" title: "Impact of Italy lockdown on mobile apps" description: "The coronavirus has forced many countries into lockdown and this has made some unusual apps suddenly very popular!" url: "/en/aso-blog/apps-that-benefit-from-the-italy-lockdown" locale: "en-US" image: "https://www.apptweak.com/img/2023/03/apps-that-benefit-from-the-italy-lockdown.jpg?auto=compress%2Cformat&q=95" --- # Impact of Italy lockdown on mobile apps ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=200&h=200&fit=crop)by  **Marie-Laure Cruyt** Former CPO at AppTweak Last updated on March 21 2023 — 2 min read Summarize with AI Subscribe to our monthly newsletter Subscribe to our monthly newsletter It’s been about two weeks now that the Italian government has taken serious confinement measures to tackle the coronavirus outbreak. Most countries have followed, applying similar measures. Although this has a terrible impact on most businesses, some apps have become unusually popular recently. Check out the top trending apps on the Italian App Store by category. * * * ## Business With most people having to work from home, conference calling apps have seen a major peak in downloads Top-performing apps: - Zoom: 11k daily downloads - Hangouts by Google: 10k daily downloads - Microsoft Teams: 8k daily downloads ## Education Schools have closed down and children are forced to stay home, parents have had no other choice but to turn towards digital education options. Top-performing apps: - Google classroom: 9k daily downloads - WeSchool: 4k daily downloads - Edmondo: 2k daily downloads ## Entertainment With everyone stuck at home and all usual leisure activities closed down, people have found other ways of distracting themselves, whether it be sharing funny videos on TikTok or catching up on their favorite series on Netflix and Amazon Prime. Top-performing apps: - TikTok: 8k daily downloads - Netflix: 5k daily downloads - Amazon Prime: 5k daily downloads ## Food & Drink The Food & Drink sector has turned upside down, with new popular apps appearing. Due to limited access to the outdoors, people have gotten into mobile grocery shopping. Top-performing apps: - Supermercato24: 2k daily downloads - Just Eat: 1.5k daily downloads - Deliveroo: 1k daily downloads ## Health & Fitness Keeping fit is another challenge when all gyms are closed, that’s all to the benefit to mobile alternatives! Top-performing apps: - Nike Training Club: 7k daily downloads - 30 Day Fitness: 3k daily downloads - Female Fitness: 2k daily downloads ## Social Networking People have had to find new ways of exchanging with each other, and this involves different platforms. The top social networking apps are very different today compared to 30 days ago. Top-performing apps: - Houseparty: 12k daily downloads - Skype for iPhone: 10k daily downloads - Tellonym: 7k daily downloads Check out the most trending apps by category in your country with our [Market Intelligence Add On](/en/market-intelligence)! [Start a 7-day free trial](https://app.apptweak.com/accounts/new) * * * by **Marie-Laure Cruyt** , Former CPO at AppTweak Marie-Laure is a former CPO at AppTweak. She has always worked in digital companies with a product focused around an app or a SaaS. She’s a real (dark only) chocolate lover. [ Leveraging the App Stores as a True Marketing Channel Understand how mobile marketers can maximize their impact by leveraging the app stores as a true marketing channel. ![Sukanya Sur](/img/2023/03/sukanya.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Sukanya Sur Read more ](/en/aso-blog/leveraging-the-app-stores-as-a-true-marketing-channel) * * * More articles in App Market Insights - [ App Market Insights October 3, 2026 Most downloaded sports betting apps by market in 2026 See the most downloaded sports betting apps by market in 2026 ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Micah Motta ](/en/reports/most-downloaded-sports-betting-apps-by-market) - [ App Market Insights September 19, 2026 ASO news & app store updates 2026 Stay up to date about all recent developments in ASO and the app stores in 2026. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop)Pierre-Antoine Roy ](/en/aso-blog/app-store-optimization-news-app-store-updates) - [ App Market Insights September 17, 2026 SEO for apps: How to drive organic traffic and downloads beyond the app stores Discover how SEO can boost your app’s visibility beyond the app stores with actionable SEO tips for 2025 ![Nathalie](/img/2024/02/nath-app-copie-croped.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Nathalie ](/en/aso-blog/seo-for-apps) [See all posts](/en/aso-blog)