--- static_export_time: "2026-08-18T17:07:42+00:00" title: "Impact of Italy lockdown on mobile apps" description: "The coronavirus has forced many countries into lockdown and this has made some unusual apps suddenly very popular!" url: "/en/aso-blog/apps-that-benefit-from-the-italy-lockdown" locale: "en-US" image: "https://www.apptweak.com/img/2023/03/apps-that-benefit-from-the-italy-lockdown.jpg?auto=compress%2Cformat&q=95" --- # Impact of Italy lockdown on mobile apps ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=200&h=200&fit=crop)by  **Marie-Laure Cruyt** Former CPO at AppTweak Last updated on March 21 2023 — 2 min read Summarize with AI Subscribe to our monthly newsletter Subscribe to our monthly newsletter It’s been about two weeks now that the Italian government has taken serious confinement measures to tackle the coronavirus outbreak. Most countries have followed, applying similar measures. Although this has a terrible impact on most businesses, some apps have become unusually popular recently. Check out the top trending apps on the Italian App Store by category. * * * ## Business With most people having to work from home, conference calling apps have seen a major peak in downloads Top-performing apps: - Zoom: 11k daily downloads - Hangouts by Google: 10k daily downloads - Microsoft Teams: 8k daily downloads ## Education Schools have closed down and children are forced to stay home, parents have had no other choice but to turn towards digital education options. Top-performing apps: - Google classroom: 9k daily downloads - WeSchool: 4k daily downloads - Edmondo: 2k daily downloads ## Entertainment With everyone stuck at home and all usual leisure activities closed down, people have found other ways of distracting themselves, whether it be sharing funny videos on TikTok or catching up on their favorite series on Netflix and Amazon Prime. Top-performing apps: - TikTok: 8k daily downloads - Netflix: 5k daily downloads - Amazon Prime: 5k daily downloads ## Food & Drink The Food & Drink sector has turned upside down, with new popular apps appearing. Due to limited access to the outdoors, people have gotten into mobile grocery shopping. Top-performing apps: - Supermercato24: 2k daily downloads - Just Eat: 1.5k daily downloads - Deliveroo: 1k daily downloads ## Health & Fitness Keeping fit is another challenge when all gyms are closed, that’s all to the benefit to mobile alternatives! Top-performing apps: - Nike Training Club: 7k daily downloads - 30 Day Fitness: 3k daily downloads - Female Fitness: 2k daily downloads ## Social Networking People have had to find new ways of exchanging with each other, and this involves different platforms. The top social networking apps are very different today compared to 30 days ago. Top-performing apps: - Houseparty: 12k daily downloads - Skype for iPhone: 10k daily downloads - Tellonym: 7k daily downloads Check out the most trending apps by category in your country with our [Market Intelligence Add On](/en/market-intelligence)! [Start a 7-day free trial](https://app.apptweak.com/accounts/new) * * * by **Marie-Laure Cruyt** , Former CPO at AppTweak Marie-Laure is a former CPO at AppTweak. She has always worked in digital companies with a product focused around an app or a SaaS. She’s a real (dark only) chocolate lover. [ Leveraging the App Stores as a True Marketing Channel Understand how mobile marketers can maximize their impact by leveraging the app stores as a true marketing channel. ![Sukanya Sur](/img/2023/03/sukanya.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Sukanya Sur Read more ](/en/aso-blog/leveraging-the-app-stores-as-a-true-marketing-channel) * * * More articles in App Market Insights - [ App Market InsightsCompany Updates July 13, 2026 Just dropped: the ASO & Apple Ads trends and benchmarks report 2026 A deep dive into top apps and games best practices and benchmarks to level up your app performance. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop)Pierre-Antoine Roy ](/en/aso-blog/aso-app-store-trends-benchmarks-report) - [ App Keyword ResearchApp Market Insights July 10, 2026 Which platforms offer an API for app store data? Get the breakdown of native and third-party API tools. Learn what data you can access, use cases, limits, and how … ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Micah Motta ](/en/aso-blog/app-store-api-tools) - [ App Market InsightsArtificial Intelligence (AI) June 1, 2026 Out now: The AI visibility playbook for apps and games It's out! Grab the only guide created to help mobile apps & games improve AI visibility. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Micah Motta ](/en/aso-blog/out-now-ai-visibility-playbook) [See all posts](/en/aso-blog)