--- static_export_time: "2026-07-30T17:34:22+00:00" title: "Apptivate Podcast: ASO Insights to Increase App Downloads" description: "Listen to this podcast by Simon Thillay, our Head of ASO, for app marketing insights and ASO hacks to help attain your app’s growth goals." url: "/en/aso-blog/apptivate-podcast-aso-insights-to-increase-app-downloads" locale: "en-US" image: "https://www.apptweak.com/img/2023/10/1200x627_with-title_social-media-59.png?auto=compress%2Cformat&q=95" --- # Apptivate Podcast: ASO Insights to Increase App Downloads This is a guest blog FROM ![Fred Simmons](/img/2023/10/fred-simmons.jpeg?auto=format%2Ccompress&w=200&h=200&fit=crop) by **Fred Simmons** Marketing Consultant Last updated on October 17 2023 — 2 min read Summarize with AI Subscribe to our monthly newsletter Subscribe to our monthly newsletter App businesses need to build great products in order to succeed. But without a solid marketing strategy, you’re unlikely to get high volumes of downloads or generate re-engagements. To enable growth and drive app installs, [App Store Optimization (ASO)](/en/aso-blog/what-is-app-store-optimization-and-why-is-aso-important) plays an essential role in improving your app’s visibility and installation rate. But how does it work on a more granular level? Few are better placed to answer this than AppTweak’s very own head of ASO, Simon Thillay. His expertise in the field recently earned himself a spot on the esteemed [Apptivate podcast.](https://www.remerge.io/findings?type=podcast&category=all?utm_source=apptweak&utm_medium=fcm&utm_campaign=2309_apptweak-guest-article-on-podcast)  This show, which hosts some of the brightest minds in the mobile industry, is produced by [Remerge](https://www.remerge.io/?utm_source=apptweak&utm_medium=fcm&utm_campaign=2309_apptweak-guest-article-on-podcast), a Berlin-based team specializing in in-app retargeting campaigns for some of the world’s most prominent app businesses. * * * ## What does the podcast cover? In Apptivate’s most recent episode, Simon joins Maria Lannon (Remerge’s VP of Sales and Account Management) to discuss how a comprehensive approach to App Store Optimization can drive meaningful growth for app brands. During the episode, they touch on: - Simon’s career path into the world of App Store Optimization - The history and ever-changing principles of ASO - The use of in-store [custom product pages](/en/aso-blog/apple-s-ios-15-custom-product-pages-their-impact-on-aso) to drive up installs - How Simon’s team doubled SoundCloud’s conversion rates and [reduced their CPI by 40%](/en/case-studies/soundcloud) - How app store reviews can be used to drive up ad performance - Key tips for building a dynamic team - Insights from the ASO community - Incremental impact and the value of A/B/B testing - Details of the book [_Advanced App Store Optimization_](/en/advanced-aso-book) Simon co-authored on ASO - How Europe’s Digital Market’s Act may shake up the app store ecosystem Listen to the full episode now for valuable app marketing insights and ASO hacks that will help you achieve your app’s growth goals. * * * by **Fred Simmons** , Marketing Consultant Fred brings nearly 10 years of experience to the table in the world of digital marketing. He kickstarted his career at an advertising agency, and then took his talents to Berlin's tech scene to work for various start-ups and app businesses. [ ![](https://apptweak.imgix.net/assets/resources/guides/app-store-keyword-research-guide/app-store-keyword-research-guide-thumb.jpg?auto=format,compress&q=75&w=329&h=214) Your Essential Toolkit for ASO Keyword Research A deep-dive into ASO keyword research. Learn how to find and prioritize your target keywords, localization and ASO best practices. Download now ](/en/aso-resources/guides/essential-toolkit-for-aso-keyword-research) * * * More articles in Guest Insights - [ Guest Insights September 23, 2024 Mobile App Onboarding: Mastering Deep Linking & Smart Banners Learn how effective mobile app onboarding can help convert new users into loyal customers. ![Itay Droog](/img/2024/09/28.09.23_APP_GROWTH_SUMMIT_LONDON-465.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Itay Droog ](/en/aso-blog/mobile-app-onboarding-mastering-deep-linking-smart-banners) - [ App Market InsightsGuest Insights August 26, 2024 Optimize Creatives for UA Strategies in Mobile Gaming Get expert insights on how to optimize your creatives for UA strategies in mobile gaming. ![Osman Soysal](/img/2024/08/Osman_Soysal.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Osman Soysal ](/en/aso-blog/optimize-creatives-for-ua-strategies-in-mobile-gaming) - [ App Market InsightsGuest Insights June 19, 2024 UA’s Future: Google’s Privacy Sandbox vs. Apple’s SKAN Discover why Google Privacy Sandbox & Apple's SKAN are crucial for mobile marketers. ![John Koetsier](/img/2023/04/JK.webp?auto=format%2Ccompress&w=300&h=300&fit=crop)John Koetsier ](/en/aso-blog/uas-future-googles-privacy-sandbox-vs-apples-skan) [See all posts](/en/aso-blog)