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ASO Client Testimonial: Anastazia from Wuzzon

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ASO Client Testimonial: Anastazia from Wuzzon

Anastazia Mrozek uses AppTweak to help her clients achieve their Growth goals. Discover his testimonial and learn more about her ASO routine and tricks.

Anastazia Mrozek, Campaign Manager at Wuzzon

What is your experience in ASO and what led you to pursue ASO as a profession?

Campaign Manager at an App Marketing bureau

What need or problem motivated you to search for a solution like AppTweak and how does our tool answer to it?

In order to properly market an app, an app needs to have a strong basis to work up from. AppTweak provided us with a tool for insights on the ASO necessities and possibilities of apps we are marketing. By improving the ASO score, the ranking of our clients apps rise, as well as their chances in finding new users through our channels, as well as organically.

What advice would you give to someone just starting with ASO? What should they keep in mind? Where should they start?

The initial changes to make can seem a bit overwhelming in the beginning. By splitting the app into sections (meta data, visuals, keyword analysis, etc), you can easily keep track of what you have changed, and the results that these changes have brought on your ranking. Do keep in mind that the iOS and Android store algorithms work differently.

Can you give us an example of a major ASO decision you made and how it impacted your business?

In our ASO report, we advised adding keywords in their metadata of the brands that are provided in the shopping app, and not only focus on standard keywords such as fashion and clothing. Not only did their download volume go up, so did their ranking!

Check out our top tips to optimize your app’s keywords

What is the biggest ASO challenge you’d like to overcome in coming months? How are you going to attack it?

Finding more ways to give advice on the reviews and ratings section. Does mentioning the solving of bugs in the update text change the interaction or opinion of users? Do they change their review after a more positive experience? Testing this with different apps should help give more insight into this challenge.

In three words, why AppTweak? How does AppTweak go “the extra mile” to serve you?

Clear, Visual, Effective

If you could create a “super app”, what would it do?

An app to improve sleep through that can adjust the room temperature, turn on soothing sounds/ keep track of sleep states

Anything else?

Adding the search ads intelligence tool for the Netherlands!

Want to learn more? Got questions? Feel free to ask in the comments!

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As ASO specialist at Wuzzon, I provide our clients with insights on how to help their app rank better in the App Stores, as a basis for their app marketing campaign.