ASO Client Testimonial : Fouad from Sage
Fouad Saeidi uses AppTweak to increase the visibility of the Sage apps. Discover his testimonial and learn more about his ASO routine and challenges.
What is your experience in ASO and what led you to pursue ASO as a profession?
I’ve been a digital marketer for over a decade , about 6 years ago I joined a Mobile App Gaming Start up in Vancouver. The Start up was a publisher that was bringing games from overseas to localize and scale worldwide. ASO was very critical in our success due to specific CPI targets. I became obsessed with ASO since then and since then have practices that with over 100 Apps.
What need or problem motivated you to search for a solution like AppTweak and how does our tool answer to it?
I have used and tried various tools and each have their own strengths. First one I ever used for Appcodes. Was a good product for $12 a month I guess but tons of limitations. Then we were using Tune’s MobiledevHQ which was super slow and I believe eventually retired. When the App Tweak team reached out and showed the demo I was in right away. The Dashboard is beautiful and helps with solution handling and exploring immediately. The Customer Success Team in AppTweak is also amazing and always available to help.
What advice would you give to someone just starting with ASO? What should they keep in mind? Where should they start?
Be creative and data driven. Seek for untapped opportunities all the time. Study and Analyze how Web, Google Play and iOS behave first. Recently we published an infographic about how ASO Marries SEO. Once you realize the dynamic of each you can then leverage ASO tools such as App Tweak for planning.
Can you give us an example of a major ASO decision you made and how it impacted your business?
We had over 15 developer Accounts for Sage in 20+ countries and with over 150 Apps across iOS and Android. One Major decision was to consolidate all of these to one Account for better ASO and consolidate some Apps even. One of the biggest challenge for Sage was the similarity of Sage and Saga and how all the Saga Apps would outrank us. The consolidation and moving everything under Sage Global Account helped us to finally rank for our own branded term. You would think that is easy but not when you are against Candy Crush Saga :)
What is the biggest ASO challenge you’d like to overcome in coming months? How are you going to attack it?
There is a vague discussion in the App industry whether Backlinks actually contribute to Google Play App ranking. ASO tools such as App Tweak and Mobile Action publicly talk about this strengths and some experts have confirmed this while a lot of other well-known masterminds decline this. As I have written on the ASO and SEO holistic cross devices strategy article above, I am confident that being part of Google Algorithm quality links from high DA websites have a positive correlation and we are working on this now and hopefully will build a case study around this by February. Stay Tuned!
In three words, why AppTweak? How does AppTweak go “the extra mile” to serve you?
Amazing Customer Support
If you could create a “super app”, what would it do?
An AI Based Study Optimization App : If there are talented developers hit me up to partner as a co-founder to build it together :)
I just want to thank the App Tweak team for constantly improving their product and they are always supporting the ASO community. Marie, Laurie, Gwenaëlle YOU ROCK!
Got questions for Fouad? Feel free to ask them in the comments below!
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