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ASO Client Testimonial: Katarina from Sygic

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ASO Client Testimonial: Katarina from Sygic

Katarina Snopcokova uses AppTweak for keyword research, keyword ranking tracking and competition analysis. Discover her testimonial and learn more about her ASO routine and challenges.

Katarina Snopcokova, User Acquisition Specialist at Sygic.

What is your experience in ASO and what led you to pursue ASO as a profession?

I started to work for Sygic as PPC Specialist back in 2015. My competence was mostly at that time to manage (highly ROI positive) app install campaigns. However, we knew that we want to get more organic traffic as well, so I was led very naturally to ASO and began to learn and experiment in the field of app store optimization.

What need or problem motivated you to search for a solution like AppTweak and how does our tool answer to it?

We wanted to know the rank for different keywords, and how the rank changes over time, how are competitors doing in the same segment and what are our limitations and opportunities in different markets. That’s why we were in search of a solution like AppTweak.

What advice would you give to someone just starting with ASO? What should they keep in mind? Where should they start?

I would suggest making profound research on competitors, keywords, keywords’ ranking, but mostly not to give up upon a few tests that ended up with no results or not expected results.

ASO is never ending process; you always could find something to be improved or changed with minor or significant effect.

Can you give us an example of a major ASO decision you made and how it impacted your business?

There were a lot of assumptions (mostly negative) about different store listing assets for our app GPS Navigation & Offline Maps Sygic, that we thought had the negative impact on our organic installs, but with running experiments and seeing all the data, we have learned what works and could give more rational background to these assumptions.

Also, there were many findings of the localization of store listing assets for the app GPS Navigation & Offline Maps Sygic, for example, we have changed the order of words in app title on android app and moved our brand “Sygic” at the end. So there is a more significant impact on generic keywords and their ranking (with few markets exception – Czech and Slovak).

▶ Want more tips for your app title and keywords optimization? Discover our guide to optimize your iOS app name and keywords effectively.

What is the biggest ASO challenge you’d like to overcome in the coming months? How are you going to attack it?

Increase the conversion rate for our app: Sygic GPS Navigation & Offline maps in specific countries and maybe test again the different app icon changes (but that is quite a challenge :)).

How does AppTweak go “the extra mile” to serve you?

It is very intuitive, but most of all helpful in the everyday tasks for ASO manager. Moreover, the support is excellent.

If you could create a “super app”, what would it do?

App/Game for kids to popularize the art.

Anything else you’d like to share with us?

Keep on what you are doing with all the energy and positive effort.

Got questions for Katarina? Feel free to ask them in the comments below!

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Katarina is currently working as User Acquisition Specialist at Sygic. Sygic developed and released the first turn-by-turn navigation for iPhone in 2009. In the meantime, Sygic has become a reliable partner on the road with more than 200 million downloads. Before Sygic, Katarina gained a lot of experience in online performance marketing in different media agencies and personal projects. Besides ASO she is also interested in SEO and SEA, both on mobile and desktop.