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ASO Client Testimonial: Rahul from Porter

Client Testimonials

ASO Client Testimonial: Rahul from Porter

Rahul uses AppTweak to get insights to optimise Porter’s visibility and conversion funnel. Discover his testimonial and learn more about how to use AppTweak as part of your growth marketing stack.

What need or problem motivated you to search for a solution like AppTweak and how does our tool answer to it?

Prior to doing ASO, we only optimised for SEO, offline marketing, branding & social media. In a year with the help of AppTweak, we started to optimise our store metadata, which helped us improve app keyword ranking and organic visibility. AppTweak also gave us insights on the Explore and Browse data, competitor updates and Timeline to name a few.

What was your approach in using AppTweak for your ASO goals?

For a year, we focused on ASO every quarter alongside other organic acquisition activities. Along with optimising for visibility we also planned and optimised our conversion funnel. AppTweak helped us gain valuable insights into keyword data which was instrumental in tipping off our visibility & conversion funnel.

AppTweak helped us gain valuable insights into keyword data which was instrumental in tipping off our visibility & conversion funnel.

Would you like to share your results since you have started using AppTweak and doing ASO?

Our latest iOS keyword optimization saw a 15% increase in the number of keywords for which Porter ranks. This increase saw Porter’s visibility score jump 70% for all the industry and competitor keywords.

What were the main learnings since you started your ASO journey at Porter?

ASO must be done by using the right tools. Keyword level tracking is important to understand the impact of updates.


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