Out now: 2025 Finance app insights snapshot report

The fintech space is rapidly evolving, but not every app is keeping up. While a few leading finance apps are maximizing Apple Ads performance in tandem with app store optimization (ASO) efforts, most are missing key opportunities to drive visibility and conversion. It’s imperative to stay updated with the latest finance app benchmarks.

This is why AppTweak just dropped our 2025 Finance app insights snapshot report, containing Apple Ads performance benchmarks and insights across five key markets: the U.S., U.K., France, Germany, and South Korea, with global benchmarks included for additional context. This report reveals conversion rates, tap-through rates, and cost-per-tap benchmarks, plus examples of what top performers are doing differently.

Key insights for this finance app benchmark report

Here’s a quick preview of what you’ll learn:

1. U.S. finance apps lead with a 6.1% tap-through rate (TTR)
Global TTR average is just 4.5%, revealing a major opportunity to improve ad engagement in EMEA markets like Germany (3.8%) and the U.K. (4.0%).

2. Only 4 of the top 10 finance apps in the U.S. use custom product pages
Yet some finance apps are already tailoring pages to keyword intent, a move that boosts conversion by adapting visuals and messaging.

3. Just 20% of top finance apps have updated screenshots in the past 90 days
Creative refreshes are a missed growth lever. Top apps iterate frequently to highlight seasonal offers or improve App Store performance.

4. Apple Ads cost-per-tap (CPT) varies dramatically by market
France remains cost-effective at $2.11 per tap, while the U.K. and South Korea see CPTs over $6.00, requiring smarter bid strategies.Want to know how your finance app stacks up?

Whether you’re trying to scale your Apple Ads efficiently, optimize ad spend, or uncover growth levers, this quick report gives you the data-driven insights you need to boost your finance app’s success this year.

And if you’d like us to see how AppTweak’s Campaign Manager can help you maximize ROAS for your Apple Ads with advanced keyword research, competitor intelligence, and automation, get your personalized demo now!