--- static_export_time: "2026-07-30T17:34:14+00:00" title: "Most Downloaded OTT Streaming Apps in 2022" description: "This blog focuses on the most downloaded streaming apps on the app stores in 2022 (so far) with data collected using AppDNA, AppTweak's latest feat..." url: "/en/aso-blog/most-downloaded-ott-streaming-apps" locale: "en-US" image: "https://www.apptweak.com/img/2023/03/most-downloaded-ott-streaming-apps-4.png?auto=compress%2Cformat&q=95" --- # Most Downloaded OTT Streaming Apps in 2022 ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=200&h=200&fit=crop)by  **Oriane Ineza** Content Marketing Specialist Last updated on March 20 2023 — 3 min read Summarize with AI Subscribe to our monthly newsletter Subscribe to our monthly newsletter In an effort to break down the complexity of the stores and help app marketers and UA teams make confident and better-informed decisions, AppTweak imagined (and created) **AppDNA, a unique classification model that divides app store categories into more comprehensive classifications** that better match an app’s intended purpose. How does it work? Let’s dive into one of the many AppDNAs, OTT, to find out. The acronym OTT stands for “over-the-top” and refers to media services available to viewers directly via the Internet as opposed to media accessed via cable, broadcast, or satellite television platforms. OTT platforms are commonly referred to as TV streaming platforms. * * * ## Most downloaded OTT streaming apps in the US in 2022 | iOS App Name | iOS Downloads | GP App Name | GP Downloads | | --- | --- | --- | --- | | Netflix | 6.28M | Disney+ | 7.42M | | Disney+ | 5.94M | Tubi – Movies & TV Shows | 6.64M | | Hulu: Stream shows & movies | 5.47M | Netflix | 6.27M | | Amazon Prime Video | 5.17M | Peacock TV: Stream TV & Movies | 6.14M | | YouTube TV | 4.92M | HBO Max: Stream TV & Movies | 5.8M | | Peacock TV: Stream TV & Movies | 4.85M | Amazon Prime Video | 5.2M | | HBO Max: Stream TV & Movies | 4.79M | Pluto TV – Live TV and Movies | 4.92M | | Paramount+ | 4.21M | Hulu: Watch TV shows & movies | 4.55M | | Tubi – Watch Movies & TV Shows | 3.84M | Paramount+ | Peak Streaming | 4.01M | | Watch TBS | 716K | YouTube TV: Live TV & more | 1.69M | _Source: AppTweak (January – October 2022)._ Boasting over 13 million downloads on the App Store and Google Play, **Disney+ is the most downloaded streaming app so far in 2022 in the United States**. Disney+ capitalizes on its family-friendly reputation to attract both kids, and adults looking to relive their childhood favorites with Disney animated classics and Pixar movies. [Discover the top apps in the fashion AppDNA](/en/aso-blog/most-downloaded-fashion-apps) **Netflix, the first streaming success story, remains very popular** with a total of 12.53 downloads in 2022 so far. Competition is fierce and streaming platforms are fighting for subscribers, but Netflix is a household staple known for its high-quality shows and movies. **Youtube TV also makes it in the top 10** most downloaded streaming apps. Youtube TV is a true cable alternative and allows you to stream more than 85 popular cable channels over the Internet. ## Entertainment category trends by AppDNA ![](/img/images/en/2022/11/30/AppDNA-entert-2022_2.png?auto=format,compress&q=75&w=1200)_Entertainment category trends in 2022 – AppDNA_. ![](/img/images/en/2022/11/30/AppDNA-entert-2021_1.png?auto=format,compress&q=75&w=1200)_Entertainment category trends in 2021 – AppDNA_. **OTT streaming apps** represent the **largest portion of downloads** in the Entertainment category. The share of events and tickets apps grew considerably this year (7.5%) compared to last year (4.1%), likely a consequence of the reopening of the country after the 2021 lockdowns. In 2022, we also see the rise of face-editing apps and theater and cinema apps. On the other hand, the share of drawing and painting apps has decreased in the Entertainment category. [Uncover the top apps in the fitness and workout AppDNA](/en/aso-blog/most-downloaded-fitness-and-workouts-apps) ## Most popular keywords among OTT streaming apps | Keyword | Volume | | --- | --- | | apple tv | 72 | | pluto tv | 60 | | movies | 58 | | tv | 55 | | free movies | 55 | | movie | 51 | | movies anywhere | 50 | | tubi tv | 46 | | movie apps | 43 | | free tv | 42 | _Source: AppTweak (January – October 2022)._ The most popular keywords are defined as high-volume keywords for which many apps that share the same AppDNA rank well. Popular keywords within the OTT AppDNA are “movies,” “tv,” “free movies,” and “free tv.” * * * ## Want to gain a better understanding of AppDNA taxonomy? Dive into our blog dedicated to [AppDNA taxonomy](/en/aso-blog/gain-advanced-app-store-insights-with-new-appdna-taxonomy) creation, related features, and how AppDNA can transform your [ASO strategy](/en/aso-blog/aso-strategy). [Start a 7-day free trial](https://app.apptweak.com/accounts/new) * * * by **Oriane Ineza** , Content Marketing Specialist Oriane is a Content Marketing Specialist at AppTweak, creating content for mobile marketers. She enjoys reading, learning new languages and painting. [ ![](/img/2023/11/P7iNifrA-aso-certification-2023-darker.svg?auto=format,compress&w=336&h=214&fit=crop) ASO with AppTweak Course & Certification Authenticate your ASO and AppTweak knowledge with a certification! Get certified ](https://certification.apptweak.com) * * * More articles in Product Updates - [ Apple AdsProduct Updates July 29, 2026 Automate Apple Ads for trading apps based on Bitcoin, gold, and the VIX Trading and finance apps can now automate Apple Ads in AppTweak based on Bitcoin price, gold price, and the VIX … ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop)Georgia Shepherd ](/en/aso-blog/automate-apple-ads-based-on-bitcoin-price-changes) - [ Artificial Intelligence (AI)Product Updates May 19, 2026 AI Visibility for Games: Is your mobile game recommended in ChatGPT? Meet AI Visibility for Games: The first platform built to measure if, how, and where mobile games show up in … ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop)Georgia Shepherd ](/en/aso-blog/ai-visibility-for-games-is-your-mobile-game-recommended-in-chatgpt) - [ Advanced ASOProduct UpdatesStart ASO April 28, 2026 AI-powered performance dashboards for ASO & app growth Discover the most important app store reporting dashboards, key metrics to track, and how AI can help you analyze performance … ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop)Georgia Shepherd ](/en/aso-blog/must-have-dashboards-for-app-store-marketing-and-aso) [See all posts](/en/aso-blog)