New AppTweak updates: keywords, similar apps & more
You’ve probably noticed your AppTweak Dashboard has been totally refreshed, with new filters by app name, app ID, country and store and shortcuts towards integrated apps. But have you spotted our other updates? We’ve just added a series of improvements to the AppTweak ASO Tool and wanted to share a quick summary of each new feature. Here’s a wrap up of what’s new in the Similar Apps, the Featured Apps, Analytics and the Keyword Tool.
Similar Apps: Discover the apps that point towards your app and new KPIs
We’ve added a whole new section to the Similar Apps in the Overview. In addition to seeing which app Apple or Google show on your app’s App Profile, you can now also see the apps that point towards your app. In addition, AppTweak indicates the total number of apps that point towards an app and its Top Percentage (keep reading to learn more about Top Percentage).
Knowing the apps that point towards your app can give you an idea of the visibility Apple and Google are giving to it in the Similar Apps section (You May Also Like on Apple). You can check which apps your app is associated to (this can also be a great source of inspiration to find potential competitors), in which position your app appears among an app’s Similar App section (the higher your app’s position, the more visibility it gets through that app’s page) and the total number of apps that point towards your app (again, the more apps that point towards your app, the higher the potential of it being discovered through other apps).
The apps that point towards Hotel Tonight in the Apple App Store “You May Also Like” section vs. those that point towards Hotel Tonight in the Google Play Store “Similar Apps” section (United States).
Easy cross-competition comparison being one of AppTweak’s main priorities, all the information mentioned above is also available for your followed competitors. You can browse and find out which apps point towards a competitor but don’t point towards your own app. You can also compare how many apps are pointing to your apps vs. your competitors and who is getting the highest visibility from the Similar Apps section in each Store.
Finally, the Top Percentage indicates in which percentile your app is situated in terms of n° apps that point towards it. In other words, if your app is in the Top 10%, that means that only 10% of apps in that Store and Country have more apps that point towards them. The lower the percentage, the better your app’s position. The Top Percentage will help you answer questions such as “Is 53 pointer apps a good value?” or”Am I performing better than most apps?” etc.
Comparing the number of apps that point towards popular apps in the App Store “You May Also Like” section and in which Top percentage that places each app. (United States)
Featured Apps: New view per App and Country
We’ve added a new tab to the AppTweak App View called “Featured”. In this tab, you can find the stories in which your app was featured in on the App Store for the selected country. You can also select competitors to see if they were featured in that country’s App Store. This new view is a great shortcut to immediately see when your app or a competitor is given high visibility on the App Store.
The Featured content in which a selection of apps appeared in the Apple App Store from June 7th to June 10th (United States).
If you click on one of the stories, you’ll be redirected to our Featured Apps section to access further information on the Story, where it appeared, when it was published, which other apps does it feature and if it also ranks on keywords in Search results.
Keyword Tool: new downloads formula, volume in ranked keywords and quick keyword list KPIs
When it comes to the keyword tool, we’ve been constantly working on it and adding updates on a weekly basis. Here’s the list of the main changes you should keep in mind.
New Download Keywords Formula
We’ve updated the Download Keywords in the Keyword Picking and now show the top 50 keywords we estimate bring most downloads to your app. For each suggested keyword, AppTweak also gives an estimation of the percentage of the total search downloads that keyword drive to your app. Here again, you can also check your competitors’ top download keywords to see which keywords they most rely on, how dependent they are on their brand, or is there any high potential keyword you could use for your app’s ASO.
Top Download keywords of Spotify on the Apple App Store (United States)
To estimate the percentage of total search downloads a keyword we use the same process used to compute the monthly downloads per keywords (now available in 5 countries) which is mainly based on three factors:
- Keyword volume,
- App rank on keyword,
- Keyword type: brand or generic.
Volume in Ranked Keywords
In the Ranked Keywords of our Keyword Picking Tool, AppTweak now shows the volume of each keyword and automatically orders them from highest to lowest volume in the suggestions. As a reminder, the Ranked Keywords Picking Tool shows the keywords for which an app (either your app or a followed competitor) ranks for. The ranked keywords are divided into 5 sections:
- keywords for which the app ranks n°1
- keywords for which the app ranks n°2-3
- keywords for which the app ranks n°4-10
- keywords for which the app ranks n°11-30
- keywords for which the app ranks n°31-100
Within each section, the keywords are ordered by descending volume. This means that you no longer have to add the word to your analysis before judging if it’s worth following. You can immediately skip low volume keywords, or, for the keywords on which your app ranks below the top 10, you can choose to follow only those that have a significant volume and might be worth the fight to increase visibility.
Top Ranked Keywords of Netflix (Apple App Store - United States)
Keyword volume is one of the main KPIs to assess if a keyword is worth targetting or not since it gives you an idea of the traffic that keyword drives in the App or Play Store. In AppTweak, the volume is fetched directly from Search Ads (Search Popularity Index). AppTweak is one of the only ASO tools to show this information without having to follow the keyword.
Average and Total Sum of Keyword list KPIs
Have you spotted it? At the end of your Keyword Analysis table, you can now see the average volume, chance, KEI and rank of the keywords you are following. For the countries where Monthly Downloads per Keyword are available, we’ve also added the sum of total monthly downloads the followed keywords bring to your app and the total downloads those same keywords drive across all search results.
AppTweak now indicates the average volume, chance, KEI and rank of a list of keywords as well as the sum of monthly downloads. Example with a list of keywords relevant to Booking.com (App Store - United States)
We believe these indicators are a great shortcut to rapidly assess the overall quality of your followed keywords. It’s also a great feature to use when comparing different keyword lists between them.
Impressions, Page Views and Installs per country and per channel now available with the App Store Connect integration
You can now view your app’s spread of impressions, page views and installs per channel in a given country directly in AppTweak. If you’ve integrated your App Store Connect with AppTweak, you’ll see a new “Per Channel” tab in the Analytics section. This section details the spread of impressions, page views and installs your app is receiving from each channel:
- App Store Search
- App Store Browse
- App Referrer
- Web Referrer
AppTweak also shows the total Impressions, Page Views or Installs your app received from each channel in a given country over a date range of your choice.
If you still haven’t integrated your App Store Connect to AppTweak, you can do it right now in order to gather all of your app’s data in one place and see further insights on your app’s performance.