--- static_export_time: "2026-08-11T15:10:20+00:00" title: "Monitor Performance of All Your Ranked App Store Keywords" description: "Discover essential steps to monitor your app store keyword performance, identify growth drivers, and compare visibility to competitors." url: "/en/aso-blog/overall-keyword-report-monitor-all-your-ranked-keywords" locale: "en-US" image: "https://www.apptweak.com/img/2024/08/1200x627_with-title_social-media-15.png?auto=compress%2Cformat&q=95" --- # 4 Ways to Monitor Performance of All Your Ranked App Store Keywords ![Lucas Riedinger](/img/2023/04/18102021-Lucas_Riedinger.jpg?auto=format%2Ccompress&w=200&h=200&fit=crop)by  **Lucas Riedinger** Product Manager at AppTweak Last updated on September 11 2024 — 6 min read Summarize with AI Subscribe to our monthly newsletter Subscribe to our monthly newsletter Series“Getting started with App Keyword Research”Chap. 4 / 6 Boost your app’s visibility with proven keyword optimization tips and practical insights you can apply right away. 1. [The step-by-step guide to app store keyword research](/en/aso-blog/app-store-keyword-research-aso) 2. [How to Find Long-Tail Keywords for ASO?](/en/aso-blog/how-to-improve-aso-with-long-tail-keywords) 3. [Brand vs. Generic Keyword Optimization for App Store Search](/en/aso-blog/brand-vs-generic-breakdown-in-app-store-search) 4. [4 Ways to Monitor Performance of All Your Ranked App Store Keywords](/en/aso-blog/overall-keyword-report-monitor-all-your-ranked-keywords) 5. [Measuring the Effects of App Updates on Keyword Visibility](/en/aso-blog/measuring-the-effects-of-app-updates-on-keyword-visibility) 6. [The best app keyword research tools in 2026](/en/aso-blog/best-aso-keyword-research-tools) Monitoring your keyword performance is crucial for any app marketer. If you’re updating your app’s metadata _without_ tracking the impact, you’re missing a huge part of the story. With limited character space on the App Store and Google Play, every keyword in your metadata significantly impacts your app’s visibility and discoverability. Without monitoring, you’re essentially **flying blind** —unable to determine if your keyword strategy is working or needs adjustment. This is where our [keyword monitoring tools](/en/aso-tools/app-store-keyword-ranking) come into play. AppTweak offers powerful features to monitor visibility in four simple steps: 1. **Get an overview of all ranked keywords:** Monitor the performance of all your ranked keywords with a comprehensive summary report. 2. **Monitor visibility history:** Track key metrics like installs, impressions, and overall visibility over time. 3. **Identify the cause of changes:** Understand which keywords drive the most organic growth and react to those that aren’t performing well. 4. **Check your brand vs. generic installs:** Determine how many installs come from brand vs. generic (ASO) keywords and compare this data to your competitors. Once you’ve mastered these steps, monitoring your keyword performance will be a breeze. In this blog, we’ll detail how to monitor your [app store keywords](/en/aso-blog/app-store-keyword-research-aso) with AppTweak. * * * ## 1. All Ranked Keywords: Get a quick overview of performance The most efficient way to understand your (or your competitors’) visibility on keywords is with the All Ranked Keywords report. All Ranked Keywords analyzes our **database of millions of keywords** , helping you make sense of your organic rankings and installs performance. Specifically, the report covers **all keywords for which your app ranked at least one day in the last 13 months**. AppTweak automatically displays all your ranked keywords so you don’t need to manually add any, eliminating the risk of overlooking important search terms. Given the vast amount of data, we filter out any keyword that has never had a volume higher than 5 in the past year. This ensures the All Ranked Keywords report focuses on **relevant keywords that drive traffic to your app**. [Learn more about the All Ranked Keywords report](/en/aso-tools/app-store-keyword-ranking) Once we gather an app’s ranked keywords and fetch all their metrics and KPIs, we build your report. It consists of three main blocks: - **Keyword History:** Monitor changes in organic installs, total keywords, and overall visibility from all the keywords your app is ranking for. Break this analysis down to understand how much visibility comes from different rankings, volumes, and keyword types. - **Overview of Ranked Keywords:** Explore how many of your installs and keywords come from different ranking positions, search volumes, and brand vs. generic keywords. - **Keyword Table:** Examine changes in your keyword performance by selecting two dates to identify impacted keywords and compare your (and competitors’) installs and rankings in one view. ![All Ranked Keywords report for App Store and Google Play](/img/2024/08/all-ranked-keywords-triplematch3.png?auto=compress%2Cformat&fit=scale&h=1000&q=95&w=1346) _Get a complete overview of all your ranked keywords (evolution, breakdown, competitor data…) at the click of a button_ ## 2. Monitor visibility, installs & impressions over time While All Ranked Keywords provides a snapshot of your overall keyword performance, our “Monitor Performance” report offers the same insights for your **pre-built keyword lists**. [Read this Keyword Research guide for tips to find the best keywords for ASO](/en/aso-blog/app-store-keyword-research-guide) First, you’ll want to get a global view of your visibility in the store. The **visibility score** indicates how visible your app is in keyword search results compared to your competitors. Your app’s visibility score increases if you rank high for many different keywords. ![Monitor performance of app store visibility from keywords with AppTweak](/img/2024/08/visibility-history-apptweak.png?auto=compress%2Cformat&fit=scale&h=670&q=95&w=1500) _Monitor overall visibility and compare to competitors with the visibility score_ For example, imagine I’m Triple Match 3D. “Match”-related keywords are particularly important for my app, as they drive a lot of organic installs from search. By filtering my report for keywords containing “match,” I can **more precisely track installs from my top-priority keywords**. As a result, we see below that Triple Match 3D almost **tripled its organic installs** from “match” keywords on July 16—while its main competitor, Match Factory, saw installs significantly decrease. Notably, this change occurred right after a new version release of Triple Match 3D. ![Monitor installs and impressions from organic keywords in ASO with AppTweak](/img/2024/08/installs-history-apptweak.png?auto=compress%2Cformat&fit=scale&h=883&q=95&w=1500) _Compare changes in your installs (and impressions) from specific keywords with competitors_ ## 3. Find the cause of changes in keyword performance Next, it’s time to figure out what happened between these dates to **understand what type of keywords work best and worst** for your app and competitors. The table below allows us to investigate the underlying cause of Triple Match 3D’s increased installs and impressions. #### Expert Tip Sort this table by growth to see the keywords you’ve gained the most installs for over the timeframe. You can also see keywords you’ve lost the most installs for—these are typically keywords you should act on first. By comparing keyword rankings from July 15 to July 19, we see the app improved its rankings on the keywords “match 3” (going from #2 to #1) and “match” (going from #4 to #3). This translated into an **extra 822 monthly installs** based on the app’s increase in daily installs! ![Monitor keyword performance and understand changes in your ASO visibility](/img/2024/08/keyword-table-monitoring-apptweak.png?auto=compress%2Cformat&fit=scale&h=462&q=95&w=1500) _Investigate how rankings and installs change between two dates to gain specific keyword insights_ In late June, we saw that our visibility and installs returned to former levels. Looking at **Past Search Results** for the keyword “match 3,” we deduced this was because Gummy Drop stole the #1 organic position back on June 28. These insights could be key in our app store marketing strategy, informing **new ideas for metadata updates, Apple Search Ads, and more**. [Learn how to find keywords for ASA campaigns](/en/aso-blog/how-to-choose-keywords-for-apple-search-ads-campaigns) ![View past keyword search results for the App Store and Google Play with AppTweak](/img/2024/08/past-search-results-keyword-apptweak.png?auto=compress%2Cformat&fit=scale&h=701&q=95&w=1500) _View which apps ranked in keyword search results today and in the past_ ## 4. Check installs from brand vs. generic keywords Finally, when monitoring your keyword performance in the app stores, don’t forget to check how many of your installs come from brand vs. generic keywords: - **Brand Keywords:** These are keywords related to your brand, helping you understand brand awareness and strength in a specific country. - **Generic Keywords:** These are broader search terms related to your app’s purpose, functionality, category, etc. Improving your performance for these can help you tap into new user segments and increase reach. ![Understand how many installs come from your brand name vs ASO generic keywords](/img/2024/08/brand-generic-apptweak.png?auto=compress%2Cformat&fit=scale&h=641&q=95&w=1500) _Comparing installs from branded vs. generic keywords to Triple Match 3D and its main competitor_ For example, we see that Triple Match 3D receives fewer installs from this specific keyword list compared to its competitor, Match Factory. Diving into where these installs come from, Match Factory drives **a lot more traffic from the generic keywords** in my list. On the other hand, the branded keywords are much more valuable to Triple Match 3D, driving more than 3x more brand installs than to Match Factory. * * * ## Conclusion For ASO Managers, effective keyword monitoring is not just a best practice; it’s a necessity. With AppTweak, track all your ranked keywords, stay on top of any changes, and get unique insights into the keywords driving your organic growth. _Make data-driven ASO decisions, fine-tune your metadata, and outperform competitors with advanced keyword monitoring tools_ [Start free trial](https://app.apptweak.com/accounts/new?locale=en) * * * by **Lucas Riedinger** , Product Manager at AppTweak Lucas is a Product Manager at AppTweak, helping to fuel growth for the world's most popular apps and games. He is passionate about rugby, basketball, and video games. [ ![](/assets/resources/guides/app-store-keyword-research-guide/app-store-keyword-research-guide-thumb.jpg?auto=format,compress&q=75&w=329&h=214) Your Essential Toolkit for ASO Keyword Research A deep-dive into ASO keyword research. Learn how to find and prioritize your target keywords, localization and ASO best practices. Download now ](/en/aso-resources/guides/essential-toolkit-for-aso-keyword-research) You've just wrapped up article 4 of this blog series — great progress! Keep going with the next article in this series: Blog Series4/21 [Getting started with App Keyword Research](/en/aso-blog/series/get-started-with-app-keyword-research) Boost your app’s visibility with proven keyword optimization tips and practical insights you can apply right away. 1. [The step-by-step guide to app store keyword research](/en/aso-blog/app-store-keyword-research-aso) 2. [How to Find Long-Tail Keywords for ASO?](/en/aso-blog/how-to-improve-aso-with-long-tail-keywords) 3. [Brand vs. Generic Keyword Optimization for App Store Search](/en/aso-blog/brand-vs-generic-breakdown-in-app-store-search) 4. 4 Ways to Monitor Performance of All Your Ranked App Store Keywords 5. [Measuring the Effects of App Updates on Keyword Visibility](/en/aso-blog/measuring-the-effects-of-app-updates-on-keyword-visibility) 6. [The best app keyword research tools in 2026](/en/aso-blog/best-aso-keyword-research-tools) [ Measuring the Effects of App Updates on Keyword Visibility Discover the optimal app metadata update frequency on iOS & Android. ](/en/aso-blog/measuring-the-effects-of-app-updates-on-keyword-visibility) [Back to the first article in this series](/en/aso-blog/app-store-keyword-research-aso) * * * More articles in App Keyword Research, Product Updates - [ Apple AdsProduct Updates July 29, 2026 Automate Apple Ads for trading apps based on Bitcoin, gold, and the VIX Trading and finance apps can now automate Apple Ads in AppTweak based on Bitcoin price, gold price, and the VIX … ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop)Georgia Shepherd ](/en/aso-blog/automate-apple-ads-based-on-bitcoin-price-changes) - [ App Keyword ResearchApp Market Insights July 10, 2026 Which platforms offer an API for app store data? 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