--- static_export_time: "2026-07-01T08:52:07+00:00" title: "App Store Marketing Blog - Page 10 of 18 - AppTweak" description: "Découvrez notre blog contenant les dernières tendances, astuces, nouveautés et interviews dans l'industrie du référencement mobile." url: "/en/aso-blog/page/10" locale: "en-US" --- # App Store Marketing Blog Subscribe to our monthly newsletter [ App Marketing ## June 15, 2026 ## WWDC 2026 recap: what’s changing for ASO teams WWDC 2026 introduced Personalized Collections, Creative Assets, and App Intents. Discover what each announcement means for ASO teams and app discovery strategy. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/apple-wwdc-2026-recap) [All Categories406](/en/aso-blog)[Start ASO24](/en/aso-blog/topic/start-aso)[Reviews and Ratings13](/en/aso-blog/topic/reviews-and-ratings)[Product Updates88](/en/aso-blog/topic/apptweak-releases)[Guest Insights30](/en/aso-blog/topic/guest-blog)[Google Play27](/en/aso-blog/topic/google-play)[Events9](/en/aso-blog/topic/events)[Company Updates20](/en/aso-blog/topic/company-announcements)[Artificial Intelligence (AI)25](/en/aso-blog/topic/artificial-intelligence-ai)[Apple Ads38](/en/aso-blog/topic/search-ads)[App Marketing11](/en/aso-blog/topic/app-marketing)[App Market Insights100](/en/aso-blog/topic/app-market-insights)[App Localization15](/en/aso-blog/topic/localization)[App Keyword Research18](/en/aso-blog/topic/keyword-research)[Advanced ASO80](/en/aso-blog/topic/advanced-aso) [ App Marketing, Google Play ## June 3, 2026 ## Google I/O 2026: what the Gemini era means for Google Play ASO Know the ASO-relevant updates from Google I/O 2026 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-i-o-2026-aso-updates) [ ## June 1, 2026 ## The best tools to track your mobile app’s visibility in AI search engines and LLMs Which tools help you track how ChatGPT and other LLMs recommend your mobile app? Compare AI visibility tools built for mobile apps vs. general websites. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/tools-to-track-mobile-app-visibility-in-ai-search-engines-and-llms) [ App Market Insights, Artificial Intelligence (AI) ## June 1, 2026 ## Out now: The AI visibility playbook for apps and games It's out! Grab the only guide created to help mobile apps & games improve AI visibility. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/out-now-ai-visibility-playbook) [ Artificial Intelligence (AI), Product Updates ## May 19, 2026 ## AI Visibility for Games: Is your mobile game recommended in ChatGPT? Meet AI Visibility for Games: The first platform built to measure if, how, and where mobile games show up in AI search. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/ai-visibility-for-games-is-your-mobile-game-recommended-in-chatgpt) [ App Market Insights ## May 18, 2026 ## Average App Conversion Rate per Category [2025] Discover the conversion rates of each major app category on the US App Store and Google Play. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/average-app-conversion-rate-per-category) [ ## May 7, 2026 ## How can I measure the ROI of my ASO efforts? Learn how to measure ASO ROI using installs, revenue, and CPI savings. A practical framework to prove ASO impact to leadership. ![Phuc Nguyen](/img/2024/12/20241217_Phuc_Nguyen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Phuc Nguyen ](/en/aso-blog/how-to-measure-the-roi-of-aso) ## Discover our Series [ ###### App Store Optimization (ASO) Basics ## Read the series ](/en/aso-blog/series/app-store-optimization-basics) [ ###### Getting started with App Keyword Research ## Read the series ](/en/aso-blog/series/get-started-with-app-keyword-research) [ ###### The Basics of App Store Ratings & Reviews​ ## Read the series ](/en/aso-blog/series/app-store-ratings-reviews-basics) [ ###### The essentials of Apple Ads ## Read the series ](/en/aso-blog/series/essentials-apple-search-ads) ## [Discover all of our series](/en/aso-blog/series) [ App Localization, Google Play ## June 2, 2022 ## Beginner’s Guide to App Localization on Google Play Learn about app localization on Google Play and the locales your app can appear in. ![Ian Pernia](/img/2023/04/20062022-Ian_Pernia.jpg?auto=format%2Ccompress&w=150&h=200&fit=crop) Ian Pernia ](/en/aso-blog/beginner-s-guide-to-app-localization-on-google-play) [ Advanced ASO, Google Play ## May 19, 2022 ## Google Play Announcements: ASO 2.0 is Here! Learn about the significant updates and new product features arriving on Google Play in 2022. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-play-announcements-aso-2-0-is-here) [ Events ## May 18, 2022 ## ASO Conference 2022 Recap: Talks, Topics & Insights Last Wednesday, May 11, marked the return of the ASO Conference in Berlin after two COVID years that forced organizer and consulting agency Phiture to host the conference online. As expected, the event was dedicated to ASO education and knowledge sharing within the community, with a series of talks and workshops covering many hot topics and ASO insights. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/aso-conference-2022-recap-talks-topics-insights) [ Product Updates ## May 16, 2022 ## Test & Visualize New Metadata on the App Store & Google Play Test and preview your app's metadata updates on AppTweak. ![Flavien Eyer](/img/2023/03/TswfHRvK-flavien.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Flavien Eyer ](/en/aso-blog/test-and-visualize-new-metadata-on-the-app-store) [ Advanced ASO, App Market Insights, Product Updates ## May 9, 2022 ## Product Page Optimization (PPO): Tips & Best Practices Learn how you can make your App Store product page more effective with product page optimization. ![Sukanya Sur](/img/2023/03/sukanya.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sukanya Sur ](/en/aso-blog/product-page-optimization-a-guide-to-app-store-a-b-testing) [ Advanced ASO, App Market Insights ## April 29, 2022 ## How to Drive More Organic Downloads to Your App? Find out how to organically grow your app traffic with ASO. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/how-to-drive-more-organic-downloads-to-your-app) [ App Keyword Research ## April 27, 2022 ## Brand vs. Generic Keyword Optimization for App Store Search Discover the significance of both generic and brand keywords for your app's visibility. ![Taya Franchville](/img/2023/03/21062022-Taya_Franchville.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Taya Franchville ](/en/aso-blog/brand-vs-generic-breakdown-in-app-store-search) [ Advanced ASO, App Market Insights ## April 26, 2022 ## Strategies & Best Practices for In-App Events Discover the best practices to create iOS 15 in-app events. ![Ian Pernia](/img/2023/04/20062022-Ian_Pernia.jpg?auto=format%2Ccompress&w=150&h=200&fit=crop) Ian Pernia ](/en/aso-blog/strategies-best-practices-for-ios-15-in-app-events) [ Product Updates ## April 26, 2022 ## Compare App Metadata to Category Benchmark & ASO Trends Discover category benchmarks for your app's metadata elements with AppTweak. ![Flavien Eyer](/img/2023/03/TswfHRvK-flavien.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Flavien Eyer ](/en/aso-blog/compare-your-app-metadata-to-category-benchmark-aso-trends) [ Events ## April 22, 2022 ## App Growth Summit + ASO & Growth Strategy Breakfast NYC Read about AppTweak's trip to NYC for insightful talks at the App Growth Summit NYC and our ASO & Growth Strategy Breakfast! ![Taya Franchville](/img/2023/03/21062022-Taya_Franchville.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Taya Franchville ](/en/aso-blog/app-growth-summit-aso-growth-strategy-breakfast-nyc) [ App Market Insights, Product Updates ## April 13, 2022 ## App Publisher Insights Now Available in Market Intelligence Discover the leading publishers in your market and more with AppTweak's Market Intelligence feature. ![Katharina Pilz](/img/2023/03/katharina-pilz.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Katharina Pilz ](/en/aso-blog/app-publisher-insights-now-available-in-market-intelligence) [ Advanced ASO ## April 7, 2022 ## How to Build & Structure a Powerful ASO Team for Your App Read our expert tips on how to build and structure a successful ASO team for your app. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/how-to-build-structure-a-powerful-aso-team-for-your-app) [ App Market Insights ## April 4, 2022 ## Travel Category Rebounding to Pre-Pandemic Download Levels During the COVID-19 pandemic outbreak, the travel category was one of the most affected categories on the app stores in 2020. With mobility restrictions within and across countries, people all over the world canceled travel plans for the foreseeable future ![Lea Marrazzo](/img/2023/03/lea.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Lea Marrazzo ](/en/aso-blog/travel-category-rebounding-to-pre-pandemic-download-levels) [ App Keyword Research ## March 23, 2022 ## Optimizing Your App Title: Keywords vs. Brand Name In this blog, we dive into the benefits and risks of adding generic vs branded keywords to your app title. ![Galy Haleblian](/img/2023/03/galy_haleblian.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Galy Haleblian ](/en/aso-blog/optimizing-your-app-title-keywords-vs-brand-name) [ App Market Insights ## March 14, 2022 ## Reasons to Connect Your Apple & Google Console Unlock the full potential of AppTweak by connecting your Apple & Google consoles. ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/connect-your-apple-google-console) [ Company Updates ## March 7, 2022 ## AppTweak & Phiture Co-Author Advanced ASO Book 2022 Edition We have HUGE news! With the shared goal of educating the ASO community , AppTweak has partnered with Phiture to co-author the 2022 edition of Advanced App Store Optimization , your complete guide to all things ASO. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/apptweak-phiture-co-author-advanced-aso-book-2022-edition) [ App Localization ## February 24, 2022 ## How to Localize Your App for India Learn these best practices to localize your app/game for India. ![Madeleine Hoy](/img/2023/03/madeleine-hoy.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Madeleine Hoy ](/en/aso-blog/how-to-localize-your-app-in-india) [ App Market Insights ## February 18, 2022 ## Most Popular Dating Apps in India in 2022 Keeping up with the February theme of romance, we analyzed the top dating apps in India. While we see some global players occupying the top charts, a few local Indian apps perform exceptionally well and rank among the top 10 downloaded apps in India! ![Shreya Banerjee](/img/2023/03/shreya.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Shreya Banerjee ](/en/aso-blog/most-popular-dating-apps-in-india) [ App Market Insights ## February 14, 2022 ## Most Popular Dating Apps per Country Dating apps are a popular solution for those looking for a date on Valentine’s Day. In the run-up to the big day, which are the most popular dating apps of 2022? ![Lea Marrazzo](/img/2023/03/lea.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Lea Marrazzo ](/en/aso-blog/check-out-the-most-popular-dating-apps-by-country) [ App Market Insights ## February 7, 2022 ## The Biggest Mistake UA Managers Make (Overlooking ASO) Learn how UA & ASO play critical roles in the app conversion funnel. ![Shaelyn Rhinehart](/img/2023/03/shaelyn.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Shaelyn Rhinehart ](/en/aso-blog/the-biggest-mistake-ua-managers-make-overlooking-aso) [ App Market Insights, Guest Insights ## January 27, 2022 ## User Activation: How to Deliver Value & Earn More Check out these actionable tips for effective app user activation & retention. ![Elena Kozlova](/img/2023/03/elena.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Elena Kozlova ](/en/aso-blog/user-activation-how-to-deliver-value-earn-more-from-every-acquired-user) [ Advanced ASO ## January 12, 2022 ## App Store Optimization Trends for 2022 As 2021 was a particularly significant year for ASO, it’s now the perfect time to speculate the changes in App Store Optimization we think could take place in 2022. First, we’ll take a look back at our predictions for last year before presenting what we think will be the ASO changes to expect in the next 12 months! ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/expert-predictions-for-app-store-optimization-in-2022) [ Google Play ## January 3, 2022 ## A Comprehensive List of Google Play Tags Find the complete list of Google Play tags in this blog. ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck ](/en/aso-blog/complete-list-of-available-google-play-store-tags) [ App Market Insights, Guest Insights ## December 17, 2021 ## Health & Fitness Seasonality Trends for App Marketing One of the verticals that saw the most astronomical growth during COVID-19 and through subsequent lockdowns around the world was the Health & Fitness industry—but competition is fierce! At App Growth Network, we have worked on multiple apps in this category and helped them grow and dominate their niche. In this blog, we have partnered with AppTweak—an AGN favorite ASO tool —to gain more insight into seasonality trends in the Health & Fitness category. ![Aleksei Feklisov](/img/2023/03/aleksei.png?auto=format%2Ccompress&w=300&h=300&fit=crop) Aleksei Feklisov ](/en/aso-blog/identifying-using-health-fitness-category-seasonality-trends-for-app-marketing) [Page1](/en/aso-blog)…[Page8](/en/aso-blog/page/8)[Page9](/en/aso-blog/page/9)Page10[Page11](/en/aso-blog/page/11)[Page12](/en/aso-blog/page/12)…[Page15](/en/aso-blog/page/15)