--- static_export_time: "2026-07-01T08:52:07+00:00" title: "App Store Marketing Blog - Page 11 of 18 - AppTweak" description: "Découvrez notre blog contenant les dernières tendances, astuces, nouveautés et interviews dans l'industrie du référencement mobile." url: "/en/aso-blog/page/11" locale: "en-US" --- # App Store Marketing Blog Subscribe to our monthly newsletter [ App Marketing ## June 15, 2026 ## WWDC 2026 recap: what’s changing for ASO teams WWDC 2026 introduced Personalized Collections, Creative Assets, and App Intents. Discover what each announcement means for ASO teams and app discovery strategy. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/apple-wwdc-2026-recap) [All Categories406](/en/aso-blog)[Start ASO24](/en/aso-blog/topic/start-aso)[Reviews and Ratings13](/en/aso-blog/topic/reviews-and-ratings)[Product Updates88](/en/aso-blog/topic/apptweak-releases)[Guest Insights30](/en/aso-blog/topic/guest-blog)[Google Play27](/en/aso-blog/topic/google-play)[Events9](/en/aso-blog/topic/events)[Company Updates20](/en/aso-blog/topic/company-announcements)[Artificial Intelligence (AI)25](/en/aso-blog/topic/artificial-intelligence-ai)[Apple Ads38](/en/aso-blog/topic/search-ads)[App Marketing11](/en/aso-blog/topic/app-marketing)[App Market Insights100](/en/aso-blog/topic/app-market-insights)[App Localization15](/en/aso-blog/topic/localization)[App Keyword Research18](/en/aso-blog/topic/keyword-research)[Advanced ASO80](/en/aso-blog/topic/advanced-aso) [ App Marketing, Google Play ## June 3, 2026 ## Google I/O 2026: what the Gemini era means for Google Play ASO Know the ASO-relevant updates from Google I/O 2026 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-i-o-2026-aso-updates) [ ## June 1, 2026 ## The best tools to track your mobile app’s visibility in AI search engines and LLMs Which tools help you track how ChatGPT and other LLMs recommend your mobile app? Compare AI visibility tools built for mobile apps vs. general websites. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/tools-to-track-mobile-app-visibility-in-ai-search-engines-and-llms) [ App Market Insights, Artificial Intelligence (AI) ## June 1, 2026 ## Out now: The AI visibility playbook for apps and games It's out! Grab the only guide created to help mobile apps & games improve AI visibility. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/out-now-ai-visibility-playbook) [ Artificial Intelligence (AI), Product Updates ## May 19, 2026 ## AI Visibility for Games: Is your mobile game recommended in ChatGPT? Meet AI Visibility for Games: The first platform built to measure if, how, and where mobile games show up in AI search. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/ai-visibility-for-games-is-your-mobile-game-recommended-in-chatgpt) [ App Market Insights ## May 18, 2026 ## Average App Conversion Rate per Category [2025] Discover the conversion rates of each major app category on the US App Store and Google Play. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/average-app-conversion-rate-per-category) [ ## May 7, 2026 ## How can I measure the ROI of my ASO efforts? Learn how to measure ASO ROI using installs, revenue, and CPI savings. A practical framework to prove ASO impact to leadership. ![Phuc Nguyen](/img/2024/12/20241217_Phuc_Nguyen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Phuc Nguyen ](/en/aso-blog/how-to-measure-the-roi-of-aso) ## Discover our Series [ ###### App Store Optimization (ASO) Basics ## Read the series ](/en/aso-blog/series/app-store-optimization-basics) [ ###### Getting started with App Keyword Research ## Read the series ](/en/aso-blog/series/get-started-with-app-keyword-research) [ ###### The Basics of App Store Ratings & Reviews​ ## Read the series ](/en/aso-blog/series/app-store-ratings-reviews-basics) [ ###### The essentials of Apple Ads ## Read the series ](/en/aso-blog/series/essentials-apple-search-ads) ## [Discover all of our series](/en/aso-blog/series) [ Advanced ASO ## December 16, 2021 ## 2021 Recap: A Major Year in ASO In this blog, we review the most important ASO changes in 2021. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/2021-recap-a-major-year-in-aso) [ Product Updates ## December 15, 2021 ## AppTweak 2021 Recap: A Year of Impressive Product Updates! 2021 is already coming to an end, and what a year! We’ve steadily adapted to our new working schedule, combining working from the office and from home. ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/apptweak-2021-recap-a-year-of-impressive-product-updates) [ Company Updates ## December 7, 2021 ## AppTweak Wins ASO Tool of the Year at App Growth Awards! We’re ending 2021 on a high! We are so happy to announce that AppTweak was named “ASO Tool of the Year” at the App Growth Awards during this year’s App Promotion Summit Berlin. We couldn’t be prouder of the AppTweak team for yet another successful year; read on for a recap of these incredible past 12 months! ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/apptweak-wins-aso-tool-of-the-year-at-app-growth-awards) [ Advanced ASO, Google Play ## December 3, 2021 ## Why Is My App Losing Organic Downloads (iOS & Google Play)? Seeing your app lose downloads might be concerning at first, as downloads are one of the most important KPIs for an app developer to consider. However, the good news is that for every loss in downloads, there might be an explanation; and for every problem, there is (probably) a solution! In this blog, we will cover the different reasons why your app might be losing organic downloads in the following areas, and how you can prevent it: ![Galy Haleblian](/img/2023/03/galy_haleblian.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Galy Haleblian ](/en/aso-blog/why-is-my-app-losing-downloads-on-ios-google-play) [ Start ASO ## November 30, 2021 ## How to Optimize Your App Store Product Page? Learn how to optimize your app store product page for the App Store and Google Play. ![Galy Haleblian](/img/2023/03/galy_haleblian.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Galy Haleblian ](/en/aso-blog/app-store-product-page-optimization) [ Company Updates ## November 26, 2021 ## AppTweak: Fast 50 Tech Company for Third Year in a Row AppTweak has done it again! We are thrilled to be part of the 50 fastest-growing technology companies in Belgium for the third consecutive year. ![Lea Marrazzo](/img/2023/03/lea.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Lea Marrazzo ](/en/aso-blog/apptweak-3rd-time-in-a-row-among-belgium-s-fastest-growing-tech-companies) [ App Market Insights, Guest Insights ## November 19, 2021 ## How ASO Can Help Improve Data-Driven Customer Engagement This is a guest blog based on the contents of this MoEngage #GROWTH Maestros, drawing on practical examples and actionable insights from AppTweak and MoneyTap (FREO). ![Rajarshi Choudhuri](/img/2023/03/rajarshi.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Rajarshi Choudhuri ](/en/aso-blog/how-aso-can-help-improve-data-driven-customer-engagement) [ App Market Insights, Google Play ## November 3, 2021 ## Google Play’s Metadata Policy Changes: What Happened? In April 2021, Google announced some significant changes concerning “guidance to improve your app quality and discovery on Google Play” ( Android Developers ). In summary, there are new guidelines and policies effective on the Play Store from September 29, 2021. Read this blog to answer the “what”, “how” and “why” these changes have been made. ![Madeleine Hoy](/img/2023/03/madeleine-hoy.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Madeleine Hoy ](/en/aso-blog/how-to-prepare-for-new-google-metadata-policy-changes) [ Product Updates ## September 30, 2021 ## Grow Your App with AppTweak’s New App Market Intelligence Discover AppTweak’s new Market Intelligence to discover new app growth opportunities. ![Flavien Eyer](/img/2023/03/TswfHRvK-flavien.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Flavien Eyer ](/en/aso-blog/apptweak-s-new-app-market-intelligence-find-growth-opportunities) [ Company Updates ## September 6, 2021 ## AppTweak ASO Tool Available in Simplified Chinese & Korean With the immense growth of the international mobile app market, App Store Optimization (ASO) is becoming increasingly necessary to promote the success of apps and games around the world. AppTweak, the #1 ASO tool driven by data science, empowers mobile leaders – such as Amazon, Jam City, Yelp, and Adobe – to grow their apps and games with actionable insights in a simple interface. ![Olivier Verdin](/img/2023/03/olivier_verdin.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Olivier Verdin ](/en/aso-blog/apptweak-aso-tool-now-available-in-simplified-chinese-korean) [ Product Updates ## August 26, 2021 ## Preview Your App Page in Dark Mode on AppTweak Test and preview your app's creatives in light and dark mode with AppTweak's App Page Previewer. ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/preview-your-app-page-in-dark-mode-on-apptweak) [ Advanced ASO, App Market Insights ## August 26, 2021 ## What Are In-App Events & How Do They Impact ASO? Discover how you can leverage in-app events to boost your app visibility on the App Store. ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck ](/en/aso-blog/what-are-in-app-events-how-do-they-impact-aso) [ App Market Insights, Guest Insights ## August 12, 2021 ## In-App Advertising: Fine Balance Between Art and Science Check out these best practices on in-app advertising strategies. ![Diksha Sahni](/img/2023/03/diksha_sahni.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Diksha Sahni ](/en/aso-blog/in-app-advertising-fine-balance-between-art-and-science) [ App Market Insights, Guest Insights ## August 6, 2021 ## How Customer Retention Can Boost ASO Efforts Learn how customer retention strategies can maximize your ASO efforts. ![Pulkit Jain](/img/2023/03/pulkit-jain.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Pulkit Jain ](/en/aso-blog/how-customer-retention-can-boost-aso-efforts) [ App Keyword Research, Guest Insights ## August 1, 2021 ## Measuring the Effects of App Updates on Keyword Visibility Discover the optimal app metadata update frequency on iOS & Android. ![Roni Rechanik](/img/2023/03/roni-rechanik.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Roni Rechanik ](/en/aso-blog/measuring-the-effects-of-app-updates-on-keyword-visibility) [ App Market Insights ## July 29, 2021 ## How to Shorten Your App Title on the Play Store? In April 2021, Google announced upcoming policy changes for app metadata and new guidelines for creative assets. One of the most notable changes is the shortening of the app title from 50 to only 30 characters. ![Madeleine Hoy](/img/2023/03/madeleine-hoy.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Madeleine Hoy ](/en/aso-blog/how-to-shorten-your-app-name-on-the-play-store) [ Advanced ASO ## July 15, 2021 ## ASO Review #4: Hotels.com vs Booking.com Understand the impact of the ASO efforts of Hotels.com vs Booking.com. ![Madeleine Hoy](/img/2023/03/madeleine-hoy.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Madeleine Hoy ](/en/aso-blog/aso-review-4-hotels-com-vs-booking-com) [ App Localization ## July 4, 2021 ## How to Localize Your App in Brazilian Portuguese Read these tips to localize your app/game in Brazilian Portuguese. ![Sarah B. Touimi](/img/2023/03/sarah_touimi.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sarah B. Touimi ](/en/aso-blog/how-to-localize-your-app-in-brazilian-portuguese) [ App Market Insights ## June 15, 2021 ## How Long Do Apps & Games Stay in the App Store Top Charts? Have you ever wondered how volatile each App Store category is? We all know that some categories are more competitive than others, but it is unclear if the apps in these categories also stay in the top charts for shorter periods of time. Another question that arises is the difference between countries: How do they compare to each other? For a given category, would an app stay in the top 100 for a longer period of time in France compared to the US? In this blog, you’re about to find out! ![Florentin Zachary](/img/2023/03/9BYuH7th-florentin.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Florentin Zachary ](/en/aso-blog/how-long-do-apps-games-stay-in-the-app-store-top-charts) [ Advanced ASO ## June 14, 2021 ## Interview with an ASO Expert: How to Find the Best ASO Tool Finding the best ASO tool for an app or game is a major challenge for today’s mobile marketers. With many free tools providing unreliable or inaccurate data, app marketers may struggle to understand the mobile industry and keep up with the competition. Nadeer Nelliyullathil, an ASO expert, explains his journey to becoming an ASO consultant and the tools that facilitated his growth in the field. ![Karan Lakhwani](/img/2023/03/karan_lakhwani.png?auto=format%2Ccompress&w=300&h=300&fit=crop) Karan Lakhwani ](/en/aso-blog/interview-with-an-aso-expert-how-to-find-the-best-aso-tool) [ ## June 8, 2021 ## Apple’s iOS 15 Reveal: What Will Change for ASO Discover what changes will be coming to App Store Optimization in September 2021. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/ios-15-reveal-what-s-about-to-change-for-aso) [ Apple Ads ## June 6, 2021 ## Measuring Cannibalization in Apple Search Ads Discover effective strategies to measure cannibalization in Apple Search Ads. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/measuring-cannibalization-in-apple-search-ads) [ App Market Insights, Product Updates ## April 16, 2021 ## How to Use AppTweak Before Your App Launches on the Stores Discover different ways you can use AppTweak to boost ASO strategy before your app launch. ![Sarah B. Touimi](/img/2023/03/sarah_touimi.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sarah B. Touimi ](/en/aso-blog/how-to-use-apptweak-before-your-app-launches-in-the-stores) [ Product Updates ## April 7, 2021 ## Get Alerts for Every Major Update in the App Stores They’re finally live! AppTweak has just released its Smart Insights feature, which will keep you up to date on the latest app store changes. In just a click, access a custom newsfeed with all the relevant updates for your followed apps in your followed markets . Looking for more? Opt in to receive email or slack notifications for the apps of your choice. ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/get-alerts-for-every-major-update-in-the-app-stores) [Page1](/en/aso-blog)…[Page9](/en/aso-blog/page/9)[Page10](/en/aso-blog/page/10)Page11[Page12](/en/aso-blog/page/12)[Page13](/en/aso-blog/page/13)…[Page15](/en/aso-blog/page/15)