--- static_export_time: "2026-07-01T08:52:07+00:00" title: "App Store Marketing Blog - Page 12 of 18 - AppTweak" description: "Découvrez notre blog contenant les dernières tendances, astuces, nouveautés et interviews dans l'industrie du référencement mobile." url: "/en/aso-blog/page/12" locale: "en-US" --- # App Store Marketing Blog Subscribe to our monthly newsletter [ App Marketing ## June 15, 2026 ## WWDC 2026 recap: what’s changing for ASO teams WWDC 2026 introduced Personalized Collections, Creative Assets, and App Intents. Discover what each announcement means for ASO teams and app discovery strategy. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/apple-wwdc-2026-recap) [All Categories406](/en/aso-blog)[Start ASO24](/en/aso-blog/topic/start-aso)[Reviews and Ratings13](/en/aso-blog/topic/reviews-and-ratings)[Product Updates88](/en/aso-blog/topic/apptweak-releases)[Guest Insights30](/en/aso-blog/topic/guest-blog)[Google Play27](/en/aso-blog/topic/google-play)[Events9](/en/aso-blog/topic/events)[Company Updates20](/en/aso-blog/topic/company-announcements)[Artificial Intelligence (AI)25](/en/aso-blog/topic/artificial-intelligence-ai)[Apple Ads38](/en/aso-blog/topic/search-ads)[App Marketing11](/en/aso-blog/topic/app-marketing)[App Market Insights100](/en/aso-blog/topic/app-market-insights)[App Localization15](/en/aso-blog/topic/localization)[App Keyword Research18](/en/aso-blog/topic/keyword-research)[Advanced ASO80](/en/aso-blog/topic/advanced-aso) [ App Marketing, Google Play ## June 3, 2026 ## Google I/O 2026: what the Gemini era means for Google Play ASO Know the ASO-relevant updates from Google I/O 2026 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-i-o-2026-aso-updates) [ ## June 1, 2026 ## The best tools to track your mobile app’s visibility in AI search engines and LLMs Which tools help you track how ChatGPT and other LLMs recommend your mobile app? Compare AI visibility tools built for mobile apps vs. general websites. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/tools-to-track-mobile-app-visibility-in-ai-search-engines-and-llms) [ App Market Insights, Artificial Intelligence (AI) ## June 1, 2026 ## Out now: The AI visibility playbook for apps and games It's out! Grab the only guide created to help mobile apps & games improve AI visibility. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/out-now-ai-visibility-playbook) [ Artificial Intelligence (AI), Product Updates ## May 19, 2026 ## AI Visibility for Games: Is your mobile game recommended in ChatGPT? Meet AI Visibility for Games: The first platform built to measure if, how, and where mobile games show up in AI search. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/ai-visibility-for-games-is-your-mobile-game-recommended-in-chatgpt) [ App Market Insights ## May 18, 2026 ## Average App Conversion Rate per Category [2025] Discover the conversion rates of each major app category on the US App Store and Google Play. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/average-app-conversion-rate-per-category) [ ## May 7, 2026 ## How can I measure the ROI of my ASO efforts? Learn how to measure ASO ROI using installs, revenue, and CPI savings. A practical framework to prove ASO impact to leadership. ![Phuc Nguyen](/img/2024/12/20241217_Phuc_Nguyen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Phuc Nguyen ](/en/aso-blog/how-to-measure-the-roi-of-aso) ## Discover our Series [ ###### App Store Optimization (ASO) Basics ## Read the series ](/en/aso-blog/series/app-store-optimization-basics) [ ###### Getting started with App Keyword Research ## Read the series ](/en/aso-blog/series/get-started-with-app-keyword-research) [ ###### The Basics of App Store Ratings & Reviews​ ## Read the series ](/en/aso-blog/series/app-store-ratings-reviews-basics) [ ###### The essentials of Apple Ads ## Read the series ](/en/aso-blog/series/essentials-apple-search-ads) ## [Discover all of our series](/en/aso-blog/series) [ Company Updates ## April 6, 2021 ## AppTweak Raises $22 Million to Grow ASO Platform Worldwide Today is a big day. We are beyond excited to officially announce that AppTweak has raised $22 million in Series B funding from one of our early investors, Media Group Rossel. Ready to launch the second stage rocket? ![Olivier Verdin](/img/2023/03/olivier_verdin.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Olivier Verdin ](/en/aso-blog/apptweak-raises-22-million-to-grow-aso-platform-worldwide) [ App Localization ## March 21, 2021 ## How to Localize Your App for France Read these useful tips to localize your app/game for France. ![Agathe Pradat](/img/2023/03/agathe_pradat.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Agathe Pradat ](/en/aso-blog/how-to-localize-your-app-in-france) [ ## March 17, 2021 ## Preparing for IDFA deprecation with ASO Originally announced during WWDC 2020, the App Track Transparency (ATT) framework has largely been considered to mean the de facto deprecation of Apple’s IDentifier For Advertiser (IDFA). So far, the implementation of ATT has been delayed twice and is rumored to not take place before April 2021. However, many mobile marketers remain concerned as this token is widely used by mobile ad networks and attribution tools to track users and optimize campaign performances. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/preparing-for-idfa-deprecation-with-aso) [ Company Updates ## March 5, 2021 ## AppTweak & Phiture Strengthen Partnership AppTweak and Phiture are excited to announce they have strengthened their partnership. Together, the two mobile marketing pioneers will collaborate closely to better support mobile leaders and continue to provide excellent content to educate the ASO industry. ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck ](/en/aso-blog/apptweak-phiture-strengthen-partnership) [ Advanced ASO ## February 19, 2021 ## ASO Review #3: Match vs Bumble In this ASO review edition, we take a deep look into two apps to measure the effectiveness of their ASO strategies. ![Alex Moulder](/img/2023/03/tHQJaHcm-alex-m.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alex Moulder ](/en/aso-blog/aso-review-3-match-vs-bumble) [ Reviews and Ratings ## February 4, 2021 ## Impact of Negative App Reviews on ASO: Robinhood Case Study Discover how Robinhood's ratings and reviews impacted its reputation and conversion on the app stores. ![Agathe Pradat](/img/2023/03/agathe_pradat.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Agathe Pradat ](/en/aso-blog/the-impact-of-negative-reviews-on-aso) [ Start ASO ## February 4, 2021 ## The 5 Myths of ASO With the growing mobile market, opportunities rise and so does competition. One way of tackling the competition is to get better at App Store Optimization (ASO). Not only do you have to know what to “do right,” you also need to know what not to do. We will be covering the most common myths about ASO in this blog. ![Pratham Hans Marwaha](/img/2023/03/6jFWJxke-pratham.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Pratham Hans Marwaha ](/en/aso-blog/the-5-myths-of-aso) [ Product Updates ## January 28, 2021 ## ASO Impact Graph: Easily Measure & Track ASO Success What was the impact of the latest Featuring on your app’s visibility? Did your last icon change have a positive effect on your app’s conversion rate? Did an algorithm change impact your app’s category rank or downloads negatively? ![Carmen Longo](/img/2023/03/ft6r8t7j-carmen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Carmen Longo ](/en/aso-blog/aso-impact-graph-easily-measure-track-aso-success) [ Advanced ASO ## January 27, 2021 ## ASO Review #2: Fitbit vs Fitness Coach Welcome to another ASO Review. Last November, we started a series where we compare the ASO efforts of two industry leaders from the same category and challenge them to a head-to-head ASO matchup. ![Galy Haleblian](/img/2023/03/galy_haleblian.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Galy Haleblian ](/en/aso-blog/aso-review-fitbit-fitness-coach) [ App Keyword Research ## January 17, 2021 ## Do Singular or Plural Keywords Rank Differently in ASO? Find out whether you should target singular or plural keywords while optimizing your app's metadata. ![Florentin Zachary](/img/2023/03/9BYuH7th-florentin.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Florentin Zachary ](/en/aso-blog/do-singular-or-plural-keywords-rank-differently-in-aso) [ App Market Insights ## January 10, 2021 ## What to expect for ASO in 2021 The transition to a new calendar year is often a good time to reflect on the past 12 months and make predictions for the new year. As a result, our ASO Experts took time to review what were the big ASO changes of 2020 and discuss what they anticipate would happen in app stores in 2021. From privacy and antitrust challenges to broader topics and bolder predictions, find out below what our team anticipates for ASO in 2021. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/what-to-expect-for-aso-in-2021) [ Product Updates ## December 21, 2020 ## AppTweak 2020 Product Review – Major Highlights I believe we can all agree that 2020 was a rather extraordinary year, with its highs and (mostly?) lows. That said, there are many things we can learn from 2020. At AppTweak, our biggest learning was to rapidly adapt to a totally new working environment. Our team went from 0 to 100% remote in a couple of weeks. While we all suddenly realized how much we loved and missed the perks of being together at the office, we found ways to readjust our processes and keep delivering innovation to our ASO tool at a rapid pace . Here’s an overview of the major changes we made to the AppTweak tool, we hope they meet your expectations. ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/apptweak-2020-product-review-major-highlights) [ Company Updates ## December 7, 2020 ## AppTweak Hits Growth of 956.76% We are proud to announce that for the second consecutive year AppTweak enters the top 10 in Deloitte’s 2020 Technology Fast 50, hitting an impressive 956.76% growth in sales over the past four years! Read all the details of our latest achievements below. ![Laurie Galazzo](/img/2023/03/k3zEfGgE-laurie-galazzo.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Laurie Galazzo ](/en/aso-blog/apptweak-hits-growth-of-956-76) [ App Market Insights ## December 2, 2020 ## How Popular TV Shows Impact ASO & App Downloads? Discover how popular TV shows impact app store traffic and installs. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/how-popular-tv-shows-impact-aso-app-downloads) [ App Market Insights ## November 25, 2020 ## Pitfalls to Avoid During your Mobile App Launch Discover the common pitfalls to avoid during an app launch. ![Karan Lakhwani](/img/2023/03/karan_lakhwani.png?auto=format%2Ccompress&w=300&h=300&fit=crop) Karan Lakhwani ](/en/aso-blog/mobile-marketing-pitfalls-to-avoid-during-your-mobile-app-launch) [ Advanced ASO ## November 16, 2020 ## iOS Nutrition Labels: Your App Data Collection Policy Earlier in November, Apple announced it was opening a section in its App Store Connect console for developers to start providing information about their app’s data collection policies, which will be shown in “nutrition labels” that will appear in app store product pages starting December 8, 2020. Today, we tell you more about these labels and what you need to do to be ready in time for their release. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/ios-nutrition-labels-how-to-respond-to-apple-s-privacy-questions) [ Advanced ASO ## November 16, 2020 ## ASO Review #1: Call of Duty® vs PUBG MOBILE In this ASO review edition, we take a deep look into two apps to measure the effectiveness of their ASO strategies. ![Todd Simonson](/img/2023/03/jupiUW7v-todd.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Todd Simonson ](/en/aso-blog/aso-review-1-call-of-duty-vs-pubg-mobile) [ Product Updates ## November 11, 2020 ## Discover the latest Smart Insights updates As you may know, we recently launched “ Smart Insights”, AppTweak’s new alert system that will keep you informed about every major update on the app store. ![Carmen Longo](/img/2023/03/ft6r8t7j-carmen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Carmen Longo ](/en/aso-blog/discover-the-latest-smart-insights-updates) [ ## November 6, 2020 ## How to make meaningful AB Test interpretations In May our Head of ASO, Simon Thillay, posted a blog on how to run a reliable Google Play experiment using the A/B/B test method. We began implementing this method while conducting tests for clients and in the process have learned a lot about testing but also faced a few challenges along the way. We saw some of the biggest challenges of the A/B/B testing method were pertaining to reliability, before facing the challenges of very little estimated uplift and results that favor both positive and negative outcomes. Here are some things we considered while interpreting our test results. ![Alex Moulder](/img/2023/03/tHQJaHcm-alex-m.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alex Moulder ](/en/aso-blog/how-to-make-meaningful-ab-test-interpretations) [ Product Updates ## November 5, 2020 ## Start exploring our new top charts interface A couple of months ago, we released our new top charts interface to allow more customisation. Even though this new addition is great to compare different charts, we noticed that there was still room for more features! Since sometimes you just want to see what is the situation in other markets, we improved our interface to allow more flexibility and a better user experience. This blog will show you the new interface and re-insist on the importance of top charts in your analysis. ![Flavien Eyer](/img/2023/03/TswfHRvK-flavien.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Flavien Eyer ](/en/aso-blog/start-exploring-our-new-top-charts-interface) [ App Localization ## October 28, 2020 ## How to Localize Your App for Korea Have a look at these tips to localize your app/game successfully for Korea. ![Sarah B. Touimi](/img/2023/03/sarah_touimi.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sarah B. Touimi ](/en/aso-blog/how-to-localize-your-app-in-korean) [ App Market Insights ## October 22, 2020 ## What are App Clips and How to Use Them? Find out everything about App Clips and how you can use them to demonstrate your app value. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/what-are-app-clips-and-how-to-use-them) [ App Market Insights ## October 14, 2020 ## How YouTube Influencer Marketing Impacts App Downloads? In this article, we’ll examine the impact of paid promotions in YouTube videos on app downloads. ![Florentin Zachary](/img/2023/03/9BYuH7th-florentin.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Florentin Zachary ](/en/aso-blog/how-youtube-influencer-marketing-impacts-app-downloads) [ Google Play, Product Updates ## September 30, 2020 ## Check Out Google Play Tags in AppTweak’s Live Search Today, when you search for a keyword in the Play Store, you will sometimes find a series of tags that Google associates to each app that rank on that word. You’ll find these tags displayed in our Live Search feature. ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/check-out-an-app-s-google-tags-in-our-live-search) [Page1](/en/aso-blog)…[Page10](/en/aso-blog/page/10)[Page11](/en/aso-blog/page/11)Page12[Page13](/en/aso-blog/page/13)[Page14](/en/aso-blog/page/14)[Page15](/en/aso-blog/page/15)