--- static_export_time: "2026-10-07T01:32:33+00:00" title: "App Store Marketing Blog - Page 12 of 19 - AppTweak" description: "Discover our ASO & Mobile Growth blog: insights, best practices, industry updates, tips & tricks, our latest features, and company announcements." url: "/en/aso-blog/page/12" locale: "en-US" --- # App Store Marketing Blog Subscribe to our monthly newsletter [ ## September 30, 2026 ## Which sources AI search engines cite when recommending apps AppTweak analyzed 125,000+ ChatGPT app recommendations in May 2026. See which sources AI cites most: app store listings (47.5%), the open web, and more. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/which-sources-do-ai-search-engines-cite-when-recommending-mobile-apps) Search into posts... [All Categories417](/en/aso-blog)[Start ASO25](/en/aso-blog/topic/start-aso)[Reviews and Ratings13](/en/aso-blog/topic/reviews-and-ratings)[Product Updates88](/en/aso-blog/topic/apptweak-releases)[Guest Insights30](/en/aso-blog/topic/guest-blog)[Google Play27](/en/aso-blog/topic/google-play)[Events9](/en/aso-blog/topic/events)[Company Updates20](/en/aso-blog/topic/company-announcements)[Artificial Intelligence (AI)31](/en/aso-blog/topic/artificial-intelligence-ai)[Apple Ads38](/en/aso-blog/topic/search-ads)[App Marketing11](/en/aso-blog/topic/app-marketing)[App Market Insights103](/en/aso-blog/topic/app-market-insights)[App Localization15](/en/aso-blog/topic/localization)[App Keyword Research19](/en/aso-blog/topic/keyword-research)[AI Visibility13](/en/aso-blog/topic/ai-visibility-apps-games)[Advanced ASO84](/en/aso-blog/topic/advanced-aso) [ Product Updates ## September 24, 2026 ## ASO API endpoints: which endpoint returns the app store data you need See which AppTweak API endpoint returns each ASO data type: keyword volumes, rankings, reviews, downloads, top charts and MCP, with docs links. ![Antoine Bentin](/img/2023/03/antoine-bentin.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Antoine Bentin ](/en/aso-blog/aso-api-endpoints) [ AI Visibility ## September 21, 2026 ## GEO for apps: a framework to increase your mobile app’s visibility in AI search Discover Generative Engine Optimization (GEO) for mobile apps. Learn a practical framework to align your app store listing, owned website, and external authority so AI search engines can easily understand, trust, and recommend your app. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/geo-for-apps) [ App Market Insights ## September 19, 2026 ## ASO news & app store updates 2026 Stay up to date about all recent developments in ASO and the app stores in 2026. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/app-store-optimization-news-app-store-updates) [ App Market Insights ## September 17, 2026 ## SEO for apps: How to drive organic traffic and downloads beyond the app stores Discover how SEO can boost your app’s visibility beyond the app stores with actionable SEO tips for 2025 ![Nathalie](/img/2024/02/nath-app-copie-croped.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Nathalie ](/en/aso-blog/seo-for-apps) [ AI Visibility, App Market Insights ## September 14, 2026 ## The state of AI app discovery: what 1,000 U.S. adults told us about how they find apps AppTweak surveyed 1,000 U.S. adults: 53% would consider AI to find their next app. Get the full results. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/ai-app-discovery-survey) [ Advanced ASO, AI Visibility, Artificial Intelligence (AI) ## August 28, 2026 ## 4 experiments to improve your app’s AI visibility Four experiments app marketers can run this week to improve how often AI search engines recommend their app: store description, website structure, citations, and community presence. What to change, why it works, and how to measure it. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/4-experiments-to-improve-app-ai-visibility) ## Discover our Series [ ###### App Store Optimization (ASO) Basics ## Read the series ](/en/aso-blog/series/app-store-optimization-basics) [ ###### Getting started with App Keyword Research ## Read the series ](/en/aso-blog/series/get-started-with-app-keyword-research) [ ###### The Basics of App Store Ratings & Reviews​ ## Read the series ](/en/aso-blog/series/app-store-ratings-reviews-basics) [ ###### The essentials of Apple Ads ## Read the series ](/en/aso-blog/series/essentials-apple-search-ads) ## [Discover all of our series](/en/aso-blog/series) [ App Keyword Research, Guest Insights ## August 1, 2021 ## Measuring the Effects of App Updates on Keyword Visibility Discover the optimal app metadata update frequency on iOS & Android. ![Roni Rechanik](/img/2023/03/roni-rechanik.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Roni Rechanik ](/en/aso-blog/measuring-the-effects-of-app-updates-on-keyword-visibility) [ App Market Insights ## July 29, 2021 ## How to Shorten Your App Title on the Play Store? In April 2021, Google announced upcoming policy changes for app metadata and new guidelines for creative assets. One of the most notable changes is the shortening of the app title from 50 to only 30 characters. ![Madeleine Hoy](/img/2023/03/madeleine-hoy.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Madeleine Hoy ](/en/aso-blog/how-to-shorten-your-app-name-on-the-play-store) [ Advanced ASO ## July 15, 2021 ## ASO Review #4: Hotels.com vs Booking.com Understand the impact of the ASO efforts of Hotels.com vs Booking.com. ![Madeleine Hoy](/img/2023/03/madeleine-hoy.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Madeleine Hoy ](/en/aso-blog/aso-review-4-hotels-com-vs-booking-com) [ App Localization ## July 4, 2021 ## How to Localize Your App in Brazilian Portuguese Read these tips to localize your app/game in Brazilian Portuguese. ![Sarah B. Touimi](/img/2023/03/sarah_touimi.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sarah B. Touimi ](/en/aso-blog/how-to-localize-your-app-in-brazilian-portuguese) [ App Market Insights ## June 15, 2021 ## How Long Do Apps & Games Stay in the App Store Top Charts? Have you ever wondered how volatile each App Store category is? We all know that some categories are more competitive than others, but it is unclear if the apps in these categories also stay in the top charts for shorter periods of time. Another question that arises is the difference between countries: How do they compare to each other? For a given category, would an app stay in the top 100 for a longer period of time in France compared to the US? In this blog, you’re about to find out! ![Florentin Zachary](/img/2023/03/9BYuH7th-florentin.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Florentin Zachary ](/en/aso-blog/how-long-do-apps-games-stay-in-the-app-store-top-charts) [ Advanced ASO ## June 14, 2021 ## Interview with an ASO Expert: How to Find the Best ASO Tool Finding the best ASO tool for an app or game is a major challenge for today’s mobile marketers. With many free tools providing unreliable or inaccurate data, app marketers may struggle to understand the mobile industry and keep up with the competition. Nadeer Nelliyullathil, an ASO expert, explains his journey to becoming an ASO consultant and the tools that facilitated his growth in the field. ![Karan Lakhwani](/img/2023/03/karan_lakhwani.png?auto=format%2Ccompress&w=300&h=300&fit=crop) Karan Lakhwani ](/en/aso-blog/interview-with-an-aso-expert-how-to-find-the-best-aso-tool) [ ## June 8, 2021 ## Apple’s iOS 15 Reveal: What Will Change for ASO Discover what changes will be coming to App Store Optimization in September 2021. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/ios-15-reveal-what-s-about-to-change-for-aso) [ Apple Ads ## June 6, 2021 ## Measuring Cannibalization in Apple Search Ads Discover effective strategies to measure cannibalization in Apple Search Ads. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/measuring-cannibalization-in-apple-search-ads) [ App Market Insights, Product Updates ## April 16, 2021 ## How to Use AppTweak Before Your App Launches on the Stores Discover different ways you can use AppTweak to boost ASO strategy before your app launch. ![Sarah B. Touimi](/img/2023/03/sarah_touimi.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sarah B. Touimi ](/en/aso-blog/how-to-use-apptweak-before-your-app-launches-in-the-stores) [ Product Updates ## April 7, 2021 ## Get Alerts for Every Major Update in the App Stores They’re finally live! AppTweak has just released its Smart Insights feature, which will keep you up to date on the latest app store changes. In just a click, access a custom newsfeed with all the relevant updates for your followed apps in your followed markets . Looking for more? Opt in to receive email or slack notifications for the apps of your choice. ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/get-alerts-for-every-major-update-in-the-app-stores) [ Company Updates ## April 6, 2021 ## AppTweak Raises $22 Million to Grow ASO Platform Worldwide Today is a big day. We are beyond excited to officially announce that AppTweak has raised $22 million in Series B funding from one of our early investors, Media Group Rossel. Ready to launch the second stage rocket? ![Olivier Verdin](/img/2023/03/olivier_verdin.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Olivier Verdin ](/en/aso-blog/apptweak-raises-22-million-to-grow-aso-platform-worldwide) [ App Localization ## March 21, 2021 ## How to Localize Your App for France Read these useful tips to localize your app/game for France. ![Agathe Pradat](/img/2023/03/agathe_pradat.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Agathe Pradat ](/en/aso-blog/how-to-localize-your-app-in-france) [ ## March 17, 2021 ## Preparing for IDFA deprecation with ASO Originally announced during WWDC 2020, the App Track Transparency (ATT) framework has largely been considered to mean the de facto deprecation of Apple’s IDentifier For Advertiser (IDFA). So far, the implementation of ATT has been delayed twice and is rumored to not take place before April 2021. However, many mobile marketers remain concerned as this token is widely used by mobile ad networks and attribution tools to track users and optimize campaign performances. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/preparing-for-idfa-deprecation-with-aso) [ Company Updates ## March 5, 2021 ## AppTweak & Phiture Strengthen Partnership AppTweak and Phiture are excited to announce they have strengthened their partnership. Together, the two mobile marketing pioneers will collaborate closely to better support mobile leaders and continue to provide excellent content to educate the ASO industry. ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck ](/en/aso-blog/apptweak-phiture-strengthen-partnership) [ Advanced ASO ## February 19, 2021 ## ASO Review #3: Match vs Bumble In this ASO review edition, we take a deep look into two apps to measure the effectiveness of their ASO strategies. ![Alex Moulder](/img/2023/03/tHQJaHcm-alex-m.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alex Moulder ](/en/aso-blog/aso-review-3-match-vs-bumble) [ Reviews and Ratings ## February 4, 2021 ## Impact of Negative App Reviews on ASO: Robinhood Case Study Discover how Robinhood's ratings and reviews impacted its reputation and conversion on the app stores. ![Agathe Pradat](/img/2023/03/agathe_pradat.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Agathe Pradat ](/en/aso-blog/the-impact-of-negative-reviews-on-aso) [ Start ASO ## February 4, 2021 ## The 5 Myths of ASO With the growing mobile market, opportunities rise and so does competition. One way of tackling the competition is to get better at App Store Optimization (ASO). Not only do you have to know what to “do right,” you also need to know what not to do. We will be covering the most common myths about ASO in this blog. ![Pratham Hans Marwaha](/img/2023/03/6jFWJxke-pratham.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Pratham Hans Marwaha ](/en/aso-blog/the-5-myths-of-aso) [ Product Updates ## January 28, 2021 ## ASO Impact Graph: Easily Measure & Track ASO Success What was the impact of the latest Featuring on your app’s visibility? Did your last icon change have a positive effect on your app’s conversion rate? Did an algorithm change impact your app’s category rank or downloads negatively? ![Carmen Longo](/img/2023/03/ft6r8t7j-carmen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Carmen Longo ](/en/aso-blog/aso-impact-graph-easily-measure-track-aso-success) [ Advanced ASO ## January 27, 2021 ## ASO Review #2: Fitbit vs Fitness Coach Welcome to another ASO Review. Last November, we started a series where we compare the ASO efforts of two industry leaders from the same category and challenge them to a head-to-head ASO matchup. ![Galy Haleblian](/img/2023/03/galy_haleblian.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Galy Haleblian ](/en/aso-blog/aso-review-fitbit-fitness-coach) [ App Keyword Research ## January 17, 2021 ## Do Singular or Plural Keywords Rank Differently in ASO? Find out whether you should target singular or plural keywords while optimizing your app's metadata. ![Florentin Zachary](/img/2023/03/9BYuH7th-florentin.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Florentin Zachary ](/en/aso-blog/do-singular-or-plural-keywords-rank-differently-in-aso) [ App Market Insights ## January 10, 2021 ## What to expect for ASO in 2021 The transition to a new calendar year is often a good time to reflect on the past 12 months and make predictions for the new year. As a result, our ASO Experts took time to review what were the big ASO changes of 2020 and discuss what they anticipate would happen in app stores in 2021. From privacy and antitrust challenges to broader topics and bolder predictions, find out below what our team anticipates for ASO in 2021. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/what-to-expect-for-aso-in-2021) [ Product Updates ## December 21, 2020 ## AppTweak 2020 Product Review – Major Highlights I believe we can all agree that 2020 was a rather extraordinary year, with its highs and (mostly?) lows. That said, there are many things we can learn from 2020. At AppTweak, our biggest learning was to rapidly adapt to a totally new working environment. Our team went from 0 to 100% remote in a couple of weeks. While we all suddenly realized how much we loved and missed the perks of being together at the office, we found ways to readjust our processes and keep delivering innovation to our ASO tool at a rapid pace . Here’s an overview of the major changes we made to the AppTweak tool, we hope they meet your expectations. ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/apptweak-2020-product-review-major-highlights) [ Company Updates ## December 7, 2020 ## AppTweak Hits Growth of 956.76% We are proud to announce that for the second consecutive year AppTweak enters the top 10 in Deloitte’s 2020 Technology Fast 50, hitting an impressive 956.76% growth in sales over the past four years! Read all the details of our latest achievements below. ![Laurie Galazzo](/img/2023/03/k3zEfGgE-laurie-galazzo.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Laurie Galazzo ](/en/aso-blog/apptweak-hits-growth-of-956-76) [ App Market Insights ## December 2, 2020 ## How Popular TV Shows Impact ASO & App Downloads? Discover how popular TV shows impact app store traffic and installs. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/how-popular-tv-shows-impact-aso-app-downloads) [Page1](/en/aso-blog)…[Page10](/en/aso-blog/page/10)[Page11](/en/aso-blog/page/11)Page12[Page13](/en/aso-blog/page/13)[Page14](/en/aso-blog/page/14)…[Page16](/en/aso-blog/page/16)