--- static_export_time: "2026-07-01T08:52:08+00:00" title: "App Store Marketing Blog - Page 13 of 18 - AppTweak" description: "Découvrez notre blog contenant les dernières tendances, astuces, nouveautés et interviews dans l'industrie du référencement mobile." url: "/en/aso-blog/page/13" locale: "en-US" --- # App Store Marketing Blog Subscribe to our monthly newsletter [ App Marketing ## June 15, 2026 ## WWDC 2026 recap: what’s changing for ASO teams WWDC 2026 introduced Personalized Collections, Creative Assets, and App Intents. Discover what each announcement means for ASO teams and app discovery strategy. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/apple-wwdc-2026-recap) [All Categories406](/en/aso-blog)[Start ASO24](/en/aso-blog/topic/start-aso)[Reviews and Ratings13](/en/aso-blog/topic/reviews-and-ratings)[Product Updates88](/en/aso-blog/topic/apptweak-releases)[Guest Insights30](/en/aso-blog/topic/guest-blog)[Google Play27](/en/aso-blog/topic/google-play)[Events9](/en/aso-blog/topic/events)[Company Updates20](/en/aso-blog/topic/company-announcements)[Artificial Intelligence (AI)25](/en/aso-blog/topic/artificial-intelligence-ai)[Apple Ads38](/en/aso-blog/topic/search-ads)[App Marketing11](/en/aso-blog/topic/app-marketing)[App Market Insights100](/en/aso-blog/topic/app-market-insights)[App Localization15](/en/aso-blog/topic/localization)[App Keyword Research18](/en/aso-blog/topic/keyword-research)[Advanced ASO80](/en/aso-blog/topic/advanced-aso) [ App Marketing, Google Play ## June 3, 2026 ## Google I/O 2026: what the Gemini era means for Google Play ASO Know the ASO-relevant updates from Google I/O 2026 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-i-o-2026-aso-updates) [ ## June 1, 2026 ## The best tools to track your mobile app’s visibility in AI search engines and LLMs Which tools help you track how ChatGPT and other LLMs recommend your mobile app? Compare AI visibility tools built for mobile apps vs. general websites. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/tools-to-track-mobile-app-visibility-in-ai-search-engines-and-llms) [ App Market Insights, Artificial Intelligence (AI) ## June 1, 2026 ## Out now: The AI visibility playbook for apps and games It's out! Grab the only guide created to help mobile apps & games improve AI visibility. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/out-now-ai-visibility-playbook) [ Artificial Intelligence (AI), Product Updates ## May 19, 2026 ## AI Visibility for Games: Is your mobile game recommended in ChatGPT? Meet AI Visibility for Games: The first platform built to measure if, how, and where mobile games show up in AI search. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/ai-visibility-for-games-is-your-mobile-game-recommended-in-chatgpt) [ App Market Insights ## May 18, 2026 ## Average App Conversion Rate per Category [2025] Discover the conversion rates of each major app category on the US App Store and Google Play. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/average-app-conversion-rate-per-category) [ ## May 7, 2026 ## How can I measure the ROI of my ASO efforts? Learn how to measure ASO ROI using installs, revenue, and CPI savings. A practical framework to prove ASO impact to leadership. ![Phuc Nguyen](/img/2024/12/20241217_Phuc_Nguyen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Phuc Nguyen ](/en/aso-blog/how-to-measure-the-roi-of-aso) ## Discover our Series [ ###### App Store Optimization (ASO) Basics ## Read the series ](/en/aso-blog/series/app-store-optimization-basics) [ ###### Getting started with App Keyword Research ## Read the series ](/en/aso-blog/series/get-started-with-app-keyword-research) [ ###### The Basics of App Store Ratings & Reviews​ ## Read the series ](/en/aso-blog/series/app-store-ratings-reviews-basics) [ ###### The essentials of Apple Ads ## Read the series ](/en/aso-blog/series/essentials-apple-search-ads) ## [Discover all of our series](/en/aso-blog/series) [ App Market Insights ## September 14, 2020 ## iOS 14: What’s New & How Will it Impact ASO? In this blog, we have determined how the release of iOS 14 will impact your app visibility on the App Store. ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck ](/en/aso-blog/ios-14-what-s-new-and-how-will-it-impact-aso) [ Company Updates ## September 10, 2020 ## AppTweak Expands in Asia: New Offices in India and Japan Over the last couple of years, AppTweak grew from one headquarter office in Brussels to 4 offices on 3 continents. After opening an office in San Francisco in 2018, we are proud to announce today that two new locations have opened in Asia: Tokyo (Japan) and Bengaluru (India). On top of that, AppTweak’s entire platform has been made available in Japanese (and in French)! Discover all the details of this incredible localization journey below. ![Laurie Galazzo](/img/2023/03/k3zEfGgE-laurie-galazzo.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Laurie Galazzo ](/en/aso-blog/apptweak-expands-in-asia-with-2-new-offices-in-india-and-japan) [ Advanced ASO, Google Play ## August 11, 2020 ## Google Play Store Tags: What & How to Use Them Let's dive deep into Google Play tags & why they should be a vital part of your ASO strategy. ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck ](/en/aso-blog/google-play-store-tags-what-how-to-use-them) [ Product Updates ## August 6, 2020 ## 3 ASO-Steps to launch your app in a new country We’ve just added 16 new countries to our ASO tool, specifically for the Google Play Store. You can now carry out your keyword research, competitor analysis, and app optimization in these countries. Learn more about how to get your ASO started when launching your app in a new country below. ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/3-aso-steps-to-launch-your-app-in-a-new-country) [ ## July 17, 2020 ## How to choose a category for your app or game Are you trying to decide what category to place your new game or app in? Or perhaps, you want to re-evaluate your current category choices. Deciding on a category for an app can be more difficult than anticipated. It’s very possible and even likely that there are multiple categories that are relevant to your app. We can help you make the best choice and walk you through 4 different factors that should be considered. ![Alex Moulder](/img/2023/03/tHQJaHcm-alex-m.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alex Moulder ](/en/aso-blog/how-to-choose-a-category-for-your-app-or-game) [ App Market Insights ## July 1, 2020 ## Apple’s privacy updates and the Impact on ASO Privacy has become an increasingly popular topic for mobile users in the last two years, leading to legislators introducing regulations such as COPPA in the US and GDPR in the EU. Many companies have also identified the topic as a major user concern, with some taking actions beyond regulatory standards and making privacy part of their core product benefits. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/apple-s-privacy-updates-and-the-impact-on-aso) [ Advanced ASO, App Market Insights ## June 25, 2020 ## Why Can Your App’s Keyword Rankings Suddenly Drop? Discover why your app's keyword rankings might suddenly drop in the App Store. ![Alex Moulder](/img/2023/03/tHQJaHcm-alex-m.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alex Moulder ](/en/aso-blog/why-did-keyword-rankings-in-the-app-store-suddenly-drop) [ App Localization ## June 18, 2020 ## How to Decide Which Languages to Localize Your Game into? Find out which languages are the fastest growing in the app stores for effective app store localization. ![Sarah B. Touimi](/img/2023/03/sarah_touimi.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sarah B. Touimi ](/en/aso-blog/how-to-decide-which-languages-to-localize-your-game-into) [ Product Updates ## June 3, 2020 ## AppTweak Now Shows Featured Apps from the Play Store Discover where and when your app has been featured on Google Play with AppTweak. ![Flavien Eyer](/img/2023/03/TswfHRvK-flavien.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Flavien Eyer ](/en/aso-blog/featured-apps-now-available-for-the-play-store) [ Google Play ## May 20, 2020 ## Improving A/B Tests Reliability on Google Play Discover an improved method for A/B testing on Google Play. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/improving-a-b-tests-reliability-in-google-play) [ Product Updates ## May 18, 2020 ## Discover our new export system and customize your reports! We just revamped our export system and it is now easier than ever to export all your data from AppTweak. You won’t need to go on all the different app pages to get a full report anymore. Discover the new process and export only what you need. ![Flavien Eyer](/img/2023/03/TswfHRvK-flavien.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Flavien Eyer ](/en/aso-blog/discover-our-new-export-system-and-customize-your-reports) [ Events ## May 14, 2020 ## ASO Conference 2020: Recap & Learnings The Advanced App Store Optimization Conference hosted by Phiture is an exclusive event focusing on expert-level ASO discussions. In this article, y... ![Florentin Zachary](/img/2023/03/9BYuH7th-florentin.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Florentin Zachary ](/en/aso-blog/aso-conference-2020-recap-learnings) [ Advanced ASO, App Market Insights ## May 11, 2020 ## How do Smaller Apps Use ASO to Rise in Fitness Category? Read to know how apps in the fitness category leverage ASO to improve their ranking. ![Pratham Hans Marwaha](/img/2023/03/6jFWJxke-pratham.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Pratham Hans Marwaha ](/en/aso-blog/how-aso-can-lead-to-success-against-giants-in-the-category) [ Google Play ## April 29, 2020 ## ASO on Google Play: 5 Learnings from Case Studies Discover our insightful tips on what works when it comes to ASO on Google Play. ![Alex Moulder](/img/2023/03/tHQJaHcm-alex-m.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alex Moulder ](/en/aso-blog/aso-on-google-play-6-learnings-from-case-studies) [ Product Updates ## April 15, 2020 ## Benchmark your app against its market Have you ever wondered what your app’s market share is in a given country? Or how it is positioned compared to other apps in the sector? We’ve added a feature to our Market Intelligence Add-On that allows you to benchmark your app’s data with the data of the market . All you need to do is connect your Apple and Google Console to AppTweak and create the market you want to benchmark your app in. We take care of the rest! ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/benchmark-your-app-against-its-market) [ App Market Insights ## March 31, 2020 ## How COVID 19 impacts app store search behaviour Now people are advised to stay home, we’ve seen lots of movements in the App Stores. Apps like Zoom or Houseparty are making headlines as they are reaching all time high downloads. Brands like Lyft or Waze on the other hand have seen their app downloads decrease significantly over the past two weeks. ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck ](/en/aso-blog/how-covid-19-impacts-app-store-search-behaviour) [ Advanced ASO, Guest Insights ## March 20, 2020 ## Mobile App A/B Testing: 5 Mistakes to Avoid This is a guest post by Jonathan Fishman, Director of Marketing at StoreMaven. ![Jonathan Fishman](/img/2023/03/jonathan_fishman.png?auto=format%2Ccompress&w=300&h=300&fit=crop) Jonathan Fishman ](/en/aso-blog/mobile-app-a-b-testing-5-mistakes-to-avoid) [ Product Updates ## March 19, 2020 ## Metadata Update Frequency: Compare to Your Category! We are proud to announce that there is a new addition to AppTweak’s Timeline feature! The Update Frequency Benchmark will help you understand how often the top apps in your category update their metadata. Furthermore, you can now easily compare your app’s update frequency to your competitors. ![Flavien Eyer](/img/2023/03/TswfHRvK-flavien.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Flavien Eyer ](/en/aso-blog/metadata-update-frequency-compare-to-your-category) [ App Market Insights ## March 18, 2020 ## Impact of Italy lockdown on mobile apps It’s been about two weeks now that the Italian government has taken serious confinement measures to tackle the coronavirus outbreak. Most countries have followed, applying similar measures. Although this has a terrible impact on most businesses, some apps have become unusually popular recently. Check out the top trending apps on the Italian App Store by category. ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/apps-that-benefit-from-the-italy-lockdown) [ Advanced ASO, App Keyword Research ## March 14, 2020 ## How to Optimize Your iOS Keyword Field Read these best practices on how to optimize your app's keyword field on iOS. ![Gwenaëlle Kollegger](/img/2023/03/gwenaelle-kollegger.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Gwenaëlle Kollegger ](/en/aso-blog/how-to-optimize-your-ios-keyword-field) [ Advanced ASO ## February 28, 2020 ## How to Optimize ASO While Working from Home? Read these tips about how to make the best of having to work from home and improve your ASO results. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/how-to-optimize-aso-now-you-re-working-from-home) [ Advanced ASO ## February 28, 2020 ## How Often Should You Update Your App Store Metadata? Discover how often you should update your app metadata on the app stores. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/how-often-should-you-update-your-app-store-metadata) [ App Market Insights, Product Updates ## February 27, 2020 ## Spy on Your Competitors’ A/B Tests Discover which competitors are A/B testing specific metadata using AppTweak's A/B testing feature. ![Flavien Eyer](/img/2023/03/TswfHRvK-flavien.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Flavien Eyer ](/en/aso-blog/spy-on-your-competitors-a-b-tests-on-android) [ ## February 13, 2020 ## Impact of Apple’s Trending Searches on Impressions Recently we studied the top Trending Searches to find out which apps were suggested most often in Apple’s Search Tab in the Trending Searches section. Today we have taken our research one step further and analyzed the impact of the visibility in the Search tab on impressions. Read on to find out! ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck ](/en/aso-blog/impact-of-apple-s-trending-searches-on-impressions) [Page1](/en/aso-blog)…[Page11](/en/aso-blog/page/11)[Page12](/en/aso-blog/page/12)Page13[Page14](/en/aso-blog/page/14)[Page15](/en/aso-blog/page/15)