---
static_export_time: "2026-10-07T01:29:57+00:00"
title: "App Store Marketing Blog - Page 14 of 19 - AppTweak"
description: "Discover our ASO & Mobile Growth blog: insights, best practices, industry updates, tips & tricks, our latest features, and company announcements."
url: "/en/aso-blog/page/14"
locale: "en-US"
---

# App Store Marketing Blog

Subscribe to our monthly newsletter

[

## September 30, 2026

## Which sources AI search engines cite when recommending apps

 AppTweak analyzed 125,000+ ChatGPT app recommendations in May 2026. See which sources AI cites most: app store listings (47.5%), the open web, and more.

 ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy

](/en/aso-blog/which-sources-do-ai-search-engines-cite-when-recommending-mobile-apps)

Search into posts...

[All Categories417](/en/aso-blog)[Start ASO25](/en/aso-blog/topic/start-aso)[Reviews and Ratings13](/en/aso-blog/topic/reviews-and-ratings)[Product Updates88](/en/aso-blog/topic/apptweak-releases)[Guest Insights30](/en/aso-blog/topic/guest-blog)[Google Play27](/en/aso-blog/topic/google-play)[Events9](/en/aso-blog/topic/events)[Company Updates20](/en/aso-blog/topic/company-announcements)[Artificial Intelligence (AI)31](/en/aso-blog/topic/artificial-intelligence-ai)[Apple Ads38](/en/aso-blog/topic/search-ads)[App Marketing11](/en/aso-blog/topic/app-marketing)[App Market Insights103](/en/aso-blog/topic/app-market-insights)[App Localization15](/en/aso-blog/topic/localization)[App Keyword Research19](/en/aso-blog/topic/keyword-research)[AI Visibility13](/en/aso-blog/topic/ai-visibility-apps-games)[Advanced ASO84](/en/aso-blog/topic/advanced-aso)

[

Product Updates

## September 24, 2026

## ASO API endpoints: which endpoint returns the app store data you need

 See which AppTweak API endpoint returns each ASO data type: keyword volumes, rankings, reviews, downloads, top charts and MCP, with docs links.

 ![Antoine Bentin](/img/2023/03/antoine-bentin.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Antoine Bentin

](/en/aso-blog/aso-api-endpoints)

[

AI Visibility

## September 21, 2026

## GEO for apps: a framework to increase your mobile app’s visibility in AI search

 Discover Generative Engine Optimization (GEO) for mobile apps. Learn a practical framework to align your app store listing, owned website, and external authority so AI search engines can easily understand, trust, and recommend your app.

 ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy

](/en/aso-blog/geo-for-apps)

[

App Market Insights

## September 19, 2026

## ASO news & app store updates 2026

 Stay up to date about all recent developments in ASO and the app stores in 2026.

 ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy

](/en/aso-blog/app-store-optimization-news-app-store-updates)

[

App Market Insights

## September 17, 2026

## SEO for apps: How to drive organic traffic and downloads beyond the app stores

 Discover how SEO can boost your app’s visibility beyond the app stores with actionable SEO tips for 2025

 ![Nathalie](/img/2024/02/nath-app-copie-croped.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Nathalie

](/en/aso-blog/seo-for-apps)

[

AI Visibility, App Market Insights

## September 14, 2026

## The state of AI app discovery: what 1,000 U.S. adults told us about how they find apps

 AppTweak surveyed 1,000 U.S. adults: 53% would consider AI to find their next app. Get the full results.

 ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta

](/en/aso-blog/ai-app-discovery-survey)

[

Advanced ASO, AI Visibility, Artificial Intelligence (AI)

## August 28, 2026

## 4 experiments to improve your app’s AI visibility

 Four experiments app marketers can run this week to improve how often AI search engines recommend their app: store description, website structure, citations, and community presence. What to change, why it works, and how to measure it.

 ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy

](/en/aso-blog/4-experiments-to-improve-app-ai-visibility)

## Discover our Series

[

###### App Store Optimization (ASO) Basics

## Read the series

](/en/aso-blog/series/app-store-optimization-basics)

[

###### Getting started with App Keyword Research

## Read the series

](/en/aso-blog/series/get-started-with-app-keyword-research)

[

###### The Basics of App Store Ratings & Reviews​

## Read the series

](/en/aso-blog/series/app-store-ratings-reviews-basics)

[

###### The essentials of Apple Ads

## Read the series

](/en/aso-blog/series/essentials-apple-search-ads)

## [Discover all of our series](/en/aso-blog/series)

[

Product Updates

## April 15, 2020

## Benchmark your app against its market

 Have you ever wondered what your app’s market share is in a given country? Or how it is positioned compared to other apps in the sector? We’ve added a feature to our Market Intelligence Add-On that allows you to benchmark your app’s data with the data of the market . All you need to do is connect your Apple and Google Console to AppTweak and create the market you want to benchmark your app in. We take care of the rest!

 ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt

](/en/aso-blog/benchmark-your-app-against-its-market)

[

App Market Insights

## March 31, 2020

## How COVID 19 impacts app store search behaviour

 Now people are advised to stay home, we’ve seen lots of movements in the App Stores. Apps like Zoom or Houseparty are making headlines as they are reaching all time high downloads. Brands like Lyft or Waze on the other hand have seen their app downloads decrease significantly over the past two weeks.

 ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck

](/en/aso-blog/how-covid-19-impacts-app-store-search-behaviour)

[

Advanced ASO, Guest Insights

## March 20, 2020

## Mobile App A/B Testing: 5 Mistakes to Avoid

 This is a guest post by Jonathan Fishman, Director of Marketing at StoreMaven.

 ![Jonathan Fishman](/img/2023/03/jonathan_fishman.png?auto=format%2Ccompress&w=300&h=300&fit=crop) Jonathan Fishman

](/en/aso-blog/mobile-app-a-b-testing-5-mistakes-to-avoid)

[

Product Updates

## March 19, 2020

## Metadata Update Frequency: Compare to Your Category!

 We are proud to announce that there is a new addition to AppTweak’s Timeline feature! The Update Frequency Benchmark will help you understand how often the top apps in your category update their metadata. Furthermore, you can now easily compare your app’s update frequency to your competitors.

 ![Flavien Eyer](/img/2023/03/TswfHRvK-flavien.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Flavien Eyer

](/en/aso-blog/metadata-update-frequency-compare-to-your-category)

[

App Market Insights

## March 18, 2020

## Impact of Italy lockdown on mobile apps

 It’s been about two weeks now that the Italian government has taken serious confinement measures to tackle the coronavirus outbreak. Most countries have followed, applying similar measures. Although this has a terrible impact on most businesses, some apps have become unusually popular recently. Check out the top trending apps on the Italian App Store by category.

 ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt

](/en/aso-blog/apps-that-benefit-from-the-italy-lockdown)

[

Advanced ASO, App Keyword Research

## March 14, 2020

## How to Optimize Your iOS Keyword Field

 Read these best practices on how to optimize your app's keyword field on iOS.

 ![Gwenaëlle Kollegger](/img/2023/03/gwenaelle-kollegger.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Gwenaëlle Kollegger

](/en/aso-blog/how-to-optimize-your-ios-keyword-field)

[

Advanced ASO

## February 28, 2020

## How to Optimize ASO While Working from Home?

 Read these tips about how to make the best of having to work from home and improve your ASO results.

 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay

](/en/aso-blog/how-to-optimize-aso-now-you-re-working-from-home)

[

Advanced ASO

## February 28, 2020

## How Often Should You Update Your App Store Metadata?

 Discover how often you should update your app metadata on the app stores.

 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay

](/en/aso-blog/how-often-should-you-update-your-app-store-metadata)

[

App Market Insights, Product Updates

## February 27, 2020

## Spy on Your Competitors’ A/B Tests

 Discover which competitors are A/B testing specific metadata using AppTweak's A/B testing feature.

 ![Flavien Eyer](/img/2023/03/TswfHRvK-flavien.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Flavien Eyer

](/en/aso-blog/spy-on-your-competitors-a-b-tests-on-android)

[

## February 13, 2020

## Impact of Apple’s Trending Searches on Impressions

 Recently we studied the top Trending Searches to find out which apps were suggested most often in Apple’s Search Tab in the Trending Searches section. Today we have taken our research one step further and analyzed the impact of the visibility in the Search tab on impressions. Read on to find out!

 ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck

](/en/aso-blog/impact-of-apple-s-trending-searches-on-impressions)

[

App Market Insights, Product Updates

## February 5, 2020

## Plague Inc. Game Downloads Soar amid Coronavirus

 The coronavirus outbreak has been occupying the news for several weeks now, and it looks like it has even affected both the App and Play Store worldwide! In a couple of days, the game Plague Inc. managed to reach to top charts in major countries and multiplied its downloads by a x12 factor. Using our App Intelligence add on, we had a closer look at the game’s download and category rank progression in top countries. Read below to find out which countries seem to be most amused by the coronavirus infection…

 ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt

](/en/aso-blog/plague-inc-downloads-soar-amid-coronavirus)

[

App Market Insights, Product Updates

## January 22, 2020

## Most Popular Revenue Models in the App Stores

 You may have noticed that Google revenue estimates have been available on AppTweak for a couple weeks. You can now see the revenues of any app in any country for Android and iOS.

 ![Carmen Longo](/img/2023/03/ft6r8t7j-carmen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Carmen Longo

](/en/aso-blog/what-are-the-possible-revenue-models-for-a-mobile-app)

[

App Market Insights

## December 18, 2019

## 5 ASO Trends for 2020 You Need To Know About

 What are the ASO trends you should watch out for? Recently, our ASO Experts got together to discuss what App Store Optimization (ASO) trends they believe will be key in growing your organic downloads.

 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay

](/en/aso-blog/5-aso-trends-for-2020-you-need-to-know-about)

[

Advanced ASO

## December 8, 2019

## ASO Ranking Factors Outside of Keywords

 Discover which ASO elements beyond keywords impact your app’s ranking on the stores.

 ![Sarah B. Touimi](/img/2023/03/sarah_touimi.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sarah B. Touimi

](/en/aso-blog/aso-ranking-factors-outside-of-keywords)

[

Advanced ASO

## November 26, 2019

## Attribute Peaks in App Store Browse or Explore Traffic

 With more than 3 million apps in the app stores, both Apple and Google are continuously trying to optimize their design to make it easier for users to discover new apps. To help publishers better understand how people find their app, the stores break down their metrics by source and make a difference between Search Traffic or Browse / Explore Traffic. But that’s it. Mobile marketers don’t get any further info into whether downloads from Browse Traffic come from a Featured Story, Similar App cards, category rankings etc. Luckily AppTweak is here to help you understand and attribute peaks in Browse Traffic to more specific sources.

 ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck

](/en/aso-blog/attribute-peaks-in-app-store-browse-or-explore-traffic)

[

Company Updates

## November 19, 2019

## 2019 Deloitte Fast 50 Awards: AppTweak Growth Hits 1491.66%

 We are proud to be recognized as the 6th fastest-growing technology company in Deloitte’s Belgium Fast 50 competition, achieving a substantial growth of 1491.66% over the last three years. Read the story below!

 ![Laurie Galazzo](/img/2023/03/k3zEfGgE-laurie-galazzo.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Laurie Galazzo

](/en/aso-blog/2019-deloitte-technology-fast-50-awards)

[

Events

## October 23, 2019

## ASO Conference & TechCrunch Disrupt: Recap & ASO Learnings

 The AppTweak team has been busy in October! We sponsored the ASO Conference in New York and TechCrunch Disrupt in San Francisco. Read on for a full...

 ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck

](/en/aso-blog/aso-conference-techcrunch-disrupt-recap-aso-learnings)

[

Product Updates

## October 17, 2019

## Estimate the Organic Uplift of Your ASO Updates

 Any ASO expert will tell you how painful it is to measure the actual impact of your ASO efforts, especially when it comes to keyword optimization. Today we are happy to present a new feature that will save you precious time for keyword monitoring. Keyword impact is the ultimate tool to measure your organic uplift before and after a keyword update.

 ![Carmen Longo](/img/2023/03/ft6r8t7j-carmen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Carmen Longo

](/en/aso-blog/estimate-the-organic-uplift-of-your-aso-updates)

[

App Market Insights

## September 4, 2019

## What to Expect from iOS 13 and its Impact on ASO

 For a few years now, September has been an important time of year for app developers as it marks the rollout of a new iOS version . This year’s version, iOS 13 , is expected to be rolled out around September 10 and will include new features for all iPhone users , such as a dark mode for the general interface, updates for several native apps (iMessage, Photos), and changes in privacy management. As some of these new features are also likely to have an impact for ASO , we thought it would be worth to share an overview of what we think will change for ASO with iOS 13.

 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay

](/en/aso-blog/what-to-expect-from-ios-13-and-its-impact-on-aso)

[

App Localization

## September 2, 2019

## How to Localize Your App in Hebrew & Arabic?

 Localize your app/game in Hebrew & Arabic with these best practices.

 ![Carmen Longo](/img/2023/03/ft6r8t7j-carmen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Carmen Longo

](/en/aso-blog/why-you-should-localize-your-aso-in-hebrew-arabic)

[

## August 18, 2019

## [INFOGRAPHIC]: Countries with Most App Downloads

 Because we’re past half of the year, we wanted to take a step back to identify the most dominant countries and behaviors in the Apple App Store and Google Play Store from January to June 2019.

 ![Suzanne Tablas](/img/2023/03/iVr7ElZr-suzanne.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Suzanne Tablas

](/en/aso-blog/infographic-countries-with-most-app-downloads)

[

Product Updates

## July 30, 2019

## Android Live Search Updated: Phone View & History

 Have you ever noticed how different a search on an Android device can be? Google presents mobile search results differently depending on the keywords you searched, adding suggested content among the organic app rankings or giving extra visibility to an app. We’ve updated our Android Live Search feature to reproduce the same mobile search experience as users see on their device. We’ve also added another cool feature: Search Results in the past. You can check the top apps that ranked on a keyword over time!

 ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt

](/en/aso-blog/android-live-search-updated-phone-view-history)

[

App Market Insights

## July 23, 2019

## FaceApp Went Viral – How This Can Impact Your ASO

 FaceApp, an app that applies filters to photos to make people look older went viral in July. The app was launched back in 2017, but in just a few days, it became the most searched for app in the US and many other countries. Despite privacy concerns, the app has been downloaded more than 27 million times across both the Apple App Store and Google Play Store, since July 17th. Read on to learn more about FaceApp and how you can take advantage of viral apps for your ASO.

 ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck

](/en/aso-blog/faceapp-went-viral-how-this-can-impact-your-aso)

[

Advanced ASO

## July 21, 2019

## Do Accents on Mobile Search Matter for ASO?

 Check out our latest research on how users search accented keywords on mobile apps.

 ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt

](/en/aso-blog/do-accents-on-mobile-search-matter-for-aso)

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