--- static_export_time: "2026-07-01T08:52:08+00:00" title: "App Store Marketing Blog - Page 14 of 18 - AppTweak" description: "Découvrez notre blog contenant les dernières tendances, astuces, nouveautés et interviews dans l'industrie du référencement mobile." url: "/en/aso-blog/page/14" locale: "en-US" --- # App Store Marketing Blog Subscribe to our monthly newsletter [ App Marketing ## June 15, 2026 ## WWDC 2026 recap: what’s changing for ASO teams WWDC 2026 introduced Personalized Collections, Creative Assets, and App Intents. Discover what each announcement means for ASO teams and app discovery strategy. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/apple-wwdc-2026-recap) [All Categories406](/en/aso-blog)[Start ASO24](/en/aso-blog/topic/start-aso)[Reviews and Ratings13](/en/aso-blog/topic/reviews-and-ratings)[Product Updates88](/en/aso-blog/topic/apptweak-releases)[Guest Insights30](/en/aso-blog/topic/guest-blog)[Google Play27](/en/aso-blog/topic/google-play)[Events9](/en/aso-blog/topic/events)[Company Updates20](/en/aso-blog/topic/company-announcements)[Artificial Intelligence (AI)25](/en/aso-blog/topic/artificial-intelligence-ai)[Apple Ads38](/en/aso-blog/topic/search-ads)[App Marketing11](/en/aso-blog/topic/app-marketing)[App Market Insights100](/en/aso-blog/topic/app-market-insights)[App Localization15](/en/aso-blog/topic/localization)[App Keyword Research18](/en/aso-blog/topic/keyword-research)[Advanced ASO80](/en/aso-blog/topic/advanced-aso) [ App Marketing, Google Play ## June 3, 2026 ## Google I/O 2026: what the Gemini era means for Google Play ASO Know the ASO-relevant updates from Google I/O 2026 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-i-o-2026-aso-updates) [ ## June 1, 2026 ## The best tools to track your mobile app’s visibility in AI search engines and LLMs Which tools help you track how ChatGPT and other LLMs recommend your mobile app? Compare AI visibility tools built for mobile apps vs. general websites. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/tools-to-track-mobile-app-visibility-in-ai-search-engines-and-llms) [ App Market Insights, Artificial Intelligence (AI) ## June 1, 2026 ## Out now: The AI visibility playbook for apps and games It's out! Grab the only guide created to help mobile apps & games improve AI visibility. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/out-now-ai-visibility-playbook) [ Artificial Intelligence (AI), Product Updates ## May 19, 2026 ## AI Visibility for Games: Is your mobile game recommended in ChatGPT? Meet AI Visibility for Games: The first platform built to measure if, how, and where mobile games show up in AI search. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/ai-visibility-for-games-is-your-mobile-game-recommended-in-chatgpt) [ App Market Insights ## May 18, 2026 ## Average App Conversion Rate per Category [2025] Discover the conversion rates of each major app category on the US App Store and Google Play. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/average-app-conversion-rate-per-category) [ ## May 7, 2026 ## How can I measure the ROI of my ASO efforts? Learn how to measure ASO ROI using installs, revenue, and CPI savings. A practical framework to prove ASO impact to leadership. ![Phuc Nguyen](/img/2024/12/20241217_Phuc_Nguyen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Phuc Nguyen ](/en/aso-blog/how-to-measure-the-roi-of-aso) ## Discover our Series [ ###### App Store Optimization (ASO) Basics ## Read the series ](/en/aso-blog/series/app-store-optimization-basics) [ ###### Getting started with App Keyword Research ## Read the series ](/en/aso-blog/series/get-started-with-app-keyword-research) [ ###### The Basics of App Store Ratings & Reviews​ ## Read the series ](/en/aso-blog/series/app-store-ratings-reviews-basics) [ ###### The essentials of Apple Ads ## Read the series ](/en/aso-blog/series/essentials-apple-search-ads) ## [Discover all of our series](/en/aso-blog/series) [ App Market Insights, Product Updates ## February 5, 2020 ## Plague Inc. Game Downloads Soar amid Coronavirus The coronavirus outbreak has been occupying the news for several weeks now, and it looks like it has even affected both the App and Play Store worldwide! In a couple of days, the game Plague Inc. managed to reach to top charts in major countries and multiplied its downloads by a x12 factor. Using our App Intelligence add on, we had a closer look at the game’s download and category rank progression in top countries. Read below to find out which countries seem to be most amused by the coronavirus infection… ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/plague-inc-downloads-soar-amid-coronavirus) [ App Market Insights, Product Updates ## January 22, 2020 ## Most Popular Revenue Models in the App Stores You may have noticed that Google revenue estimates have been available on AppTweak for a couple weeks. You can now see the revenues of any app in any country for Android and iOS. ![Carmen Longo](/img/2023/03/ft6r8t7j-carmen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Carmen Longo ](/en/aso-blog/what-are-the-possible-revenue-models-for-a-mobile-app) [ App Market Insights ## December 18, 2019 ## 5 ASO Trends for 2020 You Need To Know About What are the ASO trends you should watch out for? Recently, our ASO Experts got together to discuss what App Store Optimization (ASO) trends they believe will be key in growing your organic downloads. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/5-aso-trends-for-2020-you-need-to-know-about) [ Advanced ASO ## December 8, 2019 ## ASO Ranking Factors Outside of Keywords Discover which ASO elements beyond keywords impact your app’s ranking on the stores. ![Sarah B. Touimi](/img/2023/03/sarah_touimi.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sarah B. Touimi ](/en/aso-blog/aso-ranking-factors-outside-of-keywords) [ Advanced ASO ## November 26, 2019 ## Attribute Peaks in App Store Browse or Explore Traffic With more than 3 million apps in the app stores, both Apple and Google are continuously trying to optimize their design to make it easier for users to discover new apps. To help publishers better understand how people find their app, the stores break down their metrics by source and make a difference between Search Traffic or Browse / Explore Traffic. But that’s it. Mobile marketers don’t get any further info into whether downloads from Browse Traffic come from a Featured Story, Similar App cards, category rankings etc. Luckily AppTweak is here to help you understand and attribute peaks in Browse Traffic to more specific sources. ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck ](/en/aso-blog/attribute-peaks-in-app-store-browse-or-explore-traffic) [ Company Updates ## November 19, 2019 ## 2019 Deloitte Fast 50 Awards: AppTweak Growth Hits 1491.66% We are proud to be recognized as the 6th fastest-growing technology company in Deloitte’s Belgium Fast 50 competition, achieving a substantial growth of 1491.66% over the last three years. Read the story below! ![Laurie Galazzo](/img/2023/03/k3zEfGgE-laurie-galazzo.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Laurie Galazzo ](/en/aso-blog/2019-deloitte-technology-fast-50-awards) [ Events ## October 23, 2019 ## ASO Conference & TechCrunch Disrupt: Recap & ASO Learnings The AppTweak team has been busy in October! We sponsored the ASO Conference in New York and TechCrunch Disrupt in San Francisco. Read on for a full... ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck ](/en/aso-blog/aso-conference-techcrunch-disrupt-recap-aso-learnings) [ Product Updates ## October 17, 2019 ## Estimate the Organic Uplift of Your ASO Updates Any ASO expert will tell you how painful it is to measure the actual impact of your ASO efforts, especially when it comes to keyword optimization. Today we are happy to present a new feature that will save you precious time for keyword monitoring. Keyword impact is the ultimate tool to measure your organic uplift before and after a keyword update. ![Carmen Longo](/img/2023/03/ft6r8t7j-carmen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Carmen Longo ](/en/aso-blog/estimate-the-organic-uplift-of-your-aso-updates) [ App Market Insights ## September 4, 2019 ## What to Expect from iOS 13 and its Impact on ASO For a few years now, September has been an important time of year for app developers as it marks the rollout of a new iOS version . This year’s version, iOS 13 , is expected to be rolled out around September 10 and will include new features for all iPhone users , such as a dark mode for the general interface, updates for several native apps (iMessage, Photos), and changes in privacy management. As some of these new features are also likely to have an impact for ASO , we thought it would be worth to share an overview of what we think will change for ASO with iOS 13. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/what-to-expect-from-ios-13-and-its-impact-on-aso) [ App Localization ## September 2, 2019 ## How to Localize Your App in Hebrew & Arabic? Localize your app/game in Hebrew & Arabic with these best practices. ![Carmen Longo](/img/2023/03/ft6r8t7j-carmen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Carmen Longo ](/en/aso-blog/why-you-should-localize-your-aso-in-hebrew-arabic) [ ## August 18, 2019 ## [INFOGRAPHIC]: Countries with Most App Downloads Because we’re past half of the year, we wanted to take a step back to identify the most dominant countries and behaviors in the Apple App Store and Google Play Store from January to June 2019. ![Suzanne Tablas](/img/2023/03/iVr7ElZr-suzanne.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Suzanne Tablas ](/en/aso-blog/infographic-countries-with-most-app-downloads) [ Product Updates ## July 30, 2019 ## Android Live Search Updated: Phone View & History Have you ever noticed how different a search on an Android device can be? Google presents mobile search results differently depending on the keywords you searched, adding suggested content among the organic app rankings or giving extra visibility to an app. We’ve updated our Android Live Search feature to reproduce the same mobile search experience as users see on their device. We’ve also added another cool feature: Search Results in the past. You can check the top apps that ranked on a keyword over time! ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/android-live-search-updated-phone-view-history) [ App Market Insights ## July 23, 2019 ## FaceApp Went Viral – How This Can Impact Your ASO FaceApp, an app that applies filters to photos to make people look older went viral in July. The app was launched back in 2017, but in just a few days, it became the most searched for app in the US and many other countries. Despite privacy concerns, the app has been downloaded more than 27 million times across both the Apple App Store and Google Play Store, since July 17th. Read on to learn more about FaceApp and how you can take advantage of viral apps for your ASO. ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck ](/en/aso-blog/faceapp-went-viral-how-this-can-impact-your-aso) [ Advanced ASO ## July 21, 2019 ## Do Accents on Mobile Search Matter for ASO? Check out our latest research on how users search accented keywords on mobile apps. ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/do-accents-on-mobile-search-matter-for-aso) [ Reviews and Ratings ## June 14, 2019 ## How to Increase Ratings & Reviews with iOS Ratings Prompt Read these tips to implement an effective ratings prompt for App Store users. ![Tim Jones](/img/2023/03/Tim-Jones.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Tim Jones ](/en/aso-blog/how-to-increase-ratings-reviews-with-the-ios-ratings-prompt) [ Product Updates ## May 8, 2019 ## See Where Your App Appears in the Apps or Games Tab Our new Featured Apps tab now comes with the contents that are featured in Apple’s App and Games tab. You can check which apps were featured in any country this week and in the past. You can also search for an app to see when and in which country it was featured. ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/see-where-your-app-appears-in-the-apps-or-games-tab) [ Product Updates ## April 8, 2019 ## Find Out Which Apps Got Featured in the Today Tab You’ve probably had that situation where you check your app’s data in the App Store Connect and suddenly see a huge spike in App Impressions and you have no idea where they come from. You know your app has probably been featured on the App Store , but it’s not easy to find out in which type of Story or in which countries it was published. You can now view that info on AppTweak in our new Featured Apps tab. ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/find-out-which-apps-got-featured-in-the-today-tab) [ Product Updates ## April 1, 2019 ## See Which Apps Are Listed in ‘Similar Apps’ Which apps are Apple and Google associating to your app? Do your competitors have the same suggested apps? Which apps appear in the suggestions of both your app and your competitors? These are all questions you’ll now be able to answer thanks to our new Similar Apps section in the AppTweak Overview. ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/see-which-apps-are-listed-in-similar-apps) [ Product Updates ## March 13, 2019 ## Ranking Difficulty & Chance Score Now on AppTweak We’ve added two new indicators to our ASO Keyword Analysis tool that will help you more immediately identify which keywords are more easy to rank for and for which words your app has a higher chance of reaching top ten results. Meet our Difficulty and Chance score. ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/ranking-difficulty-chance-score-now-on-apptweak) [ Product Updates ## March 6, 2019 ## Track Daily App Performance & ASO KPIs on Slack If you’re a Slack addict, this one’s for you. We’ve just made our daily ASO report available on slack. In other words, you can opt to receive your apps’ updates directly in a slack channel! ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/track-daily-app-performance-aso-kpis-on-slack) [ Product Updates ## February 24, 2019 ## Discover the Number of App Installs Per Keyword We know you’ve been waiting for this. We’re very proud and excited to announce that we’ve just released an amazing new indicator that finally tells you how many installs a keyword brings to your app! Depending on the keyword volume and on how your app ranks on the keyword, we’ve managed to compute an algorithm that estimates the number of downloads a keyword drives to any application in the US. All details below! ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/discover-the-number-of-app-installs-per-keyword) [ Advanced ASO ## January 16, 2019 ## Why & How to Monitor Competition on the App Stores Discover why competitor research is important in ASO and how to conduct a proper competitor research. ![Gwenaëlle Kollegger](/img/2023/03/gwenaelle-kollegger.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Gwenaëlle Kollegger ](/en/aso-blog/why-and-how-to-monitor-competition-in-the-app-store) [ Product Updates ## January 14, 2019 ## All ASO Intelligence Data Now Available via API Hurray! All AppTweak data can now be accessed via API. Thanks to our RESTful API, you can fetch worldwide ASO data of any app on the Apple App Store and Google Play Store . Accessing data through an API can be very handy for your reporting , or to get insights that go beyond the AppTweak tool. It’s also a great opportunity to pull regular data automatically. ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/all-aso-intelligence-data-now-available-via-api) [ Advanced ASO ## January 8, 2019 ## Top 4 App Store Updates & How They Impact ASO in 2019 We review the top ASO updates that had an impact on your daily ASO routine in 2019. ![Laurie Galazzo](/img/2023/03/k3zEfGgE-laurie-galazzo.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Laurie Galazzo ](/en/aso-blog/top-4-app-store-updates-in-2018-how-they-impact-aso-in-2019) [Page1](/en/aso-blog)…[Page12](/en/aso-blog/page/12)[Page13](/en/aso-blog/page/13)Page14[Page15](/en/aso-blog/page/15)