--- static_export_time: "2026-07-01T08:52:08+00:00" title: "App Store Marketing Blog - Page 15 of 18 - AppTweak" description: "Découvrez notre blog contenant les dernières tendances, astuces, nouveautés et interviews dans l'industrie du référencement mobile." url: "/en/aso-blog/page/15" locale: "en-US" --- # App Store Marketing Blog Subscribe to our monthly newsletter [ App Marketing ## June 15, 2026 ## WWDC 2026 recap: what’s changing for ASO teams WWDC 2026 introduced Personalized Collections, Creative Assets, and App Intents. Discover what each announcement means for ASO teams and app discovery strategy. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/apple-wwdc-2026-recap) [All Categories406](/en/aso-blog)[Start ASO24](/en/aso-blog/topic/start-aso)[Reviews and Ratings13](/en/aso-blog/topic/reviews-and-ratings)[Product Updates88](/en/aso-blog/topic/apptweak-releases)[Guest Insights30](/en/aso-blog/topic/guest-blog)[Google Play27](/en/aso-blog/topic/google-play)[Events9](/en/aso-blog/topic/events)[Company Updates20](/en/aso-blog/topic/company-announcements)[Artificial Intelligence (AI)25](/en/aso-blog/topic/artificial-intelligence-ai)[Apple Ads38](/en/aso-blog/topic/search-ads)[App Marketing11](/en/aso-blog/topic/app-marketing)[App Market Insights100](/en/aso-blog/topic/app-market-insights)[App Localization15](/en/aso-blog/topic/localization)[App Keyword Research18](/en/aso-blog/topic/keyword-research)[Advanced ASO80](/en/aso-blog/topic/advanced-aso) [ App Marketing, Google Play ## June 3, 2026 ## Google I/O 2026: what the Gemini era means for Google Play ASO Know the ASO-relevant updates from Google I/O 2026 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-i-o-2026-aso-updates) [ ## June 1, 2026 ## The best tools to track your mobile app’s visibility in AI search engines and LLMs Which tools help you track how ChatGPT and other LLMs recommend your mobile app? Compare AI visibility tools built for mobile apps vs. general websites. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/tools-to-track-mobile-app-visibility-in-ai-search-engines-and-llms) [ App Market Insights, Artificial Intelligence (AI) ## June 1, 2026 ## Out now: The AI visibility playbook for apps and games It's out! Grab the only guide created to help mobile apps & games improve AI visibility. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/out-now-ai-visibility-playbook) [ Artificial Intelligence (AI), Product Updates ## May 19, 2026 ## AI Visibility for Games: Is your mobile game recommended in ChatGPT? Meet AI Visibility for Games: The first platform built to measure if, how, and where mobile games show up in AI search. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/ai-visibility-for-games-is-your-mobile-game-recommended-in-chatgpt) [ App Market Insights ## May 18, 2026 ## Average App Conversion Rate per Category [2025] Discover the conversion rates of each major app category on the US App Store and Google Play. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/average-app-conversion-rate-per-category) [ ## May 7, 2026 ## How can I measure the ROI of my ASO efforts? Learn how to measure ASO ROI using installs, revenue, and CPI savings. A practical framework to prove ASO impact to leadership. ![Phuc Nguyen](/img/2024/12/20241217_Phuc_Nguyen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Phuc Nguyen ](/en/aso-blog/how-to-measure-the-roi-of-aso) ## Discover our Series [ ###### App Store Optimization (ASO) Basics ## Read the series ](/en/aso-blog/series/app-store-optimization-basics) [ ###### Getting started with App Keyword Research ## Read the series ](/en/aso-blog/series/get-started-with-app-keyword-research) [ ###### The Basics of App Store Ratings & Reviews​ ## Read the series ](/en/aso-blog/series/app-store-ratings-reviews-basics) [ ###### The essentials of Apple Ads ## Read the series ](/en/aso-blog/series/essentials-apple-search-ads) ## [Discover all of our series](/en/aso-blog/series) [ Company Updates ## December 6, 2018 ## AppTweak Awarded Best ASO Company of the Year We’re extremely proud and happy to end this incredible year of 2018 by being awarded “Best ASO Company” at the App Promotion Summit - App Growth Awards! We could not end this year in a better way. Let’s review these incredible past 12 months. ![Laurie Galazzo](/img/2023/03/k3zEfGgE-laurie-galazzo.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Laurie Galazzo ](/en/aso-blog/apptweak-awarded-best-aso-company-of-the-year) [ App Market Insights ## November 13, 2018 ## How Volatile Are Categories in the App Stores? Getting into the top ranking of a category is a huge deal for apps and a very desirable goal for all app marketers and ASO professionals . ![Gwenaëlle Kollegger](/img/2023/03/gwenaelle-kollegger.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Gwenaëlle Kollegger ](/en/aso-blog/category-rankings-and-volatility-useful-insights-for-app-marketers) [ Company Updates ## October 25, 2018 ## AppTweak: New Office in San Francisco Accelerates Growth We are excited to officially announce the opening of our new office in San Francisco! This new location will accelerate the company’s growth and strengthen our presence in the United States, which already represents 25% of our customers including industry leaders such as PayPal, Microsoft, Amazon, Udemy, LinkedIn, Smartnews, Square, and many more. Keep reading for all the details! ![Laurie Galazzo](/img/2023/03/k3zEfGgE-laurie-galazzo.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Laurie Galazzo ](/en/aso-blog/apptweak-accelerates-growth-with-opening-of-new-office-in-san-francisco) [ Product Updates ## August 2, 2018 ## App Power: Your New Performance-Based ASO KPI The ultimate performance-based ASO KPI you’ve always dreamed of is now available on AppTweak! You can now check any app’s “power” in both the Apple App Store and the Google Play Store and compare it with competitors, from any country! Read below everything you need to know on this new unique ASO performance indicator. ![Laurie Galazzo](/img/2023/03/k3zEfGgE-laurie-galazzo.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Laurie Galazzo ](/en/aso-blog/meet-the-app-power-your-new-performance-based-aso-kpi) [ Product Updates ## March 27, 2018 ## Google Play Store: New Backlinks Tracker Tool Are you ready for this new unique feature? We’re happy to introduce our Backlinks Tracker Tool for Google Play Store apps! Basically, you can now view the total number of backlinks for any Google Play apps but also view the Top 10 backlinks, along with their link power. All details below! ![Laurie Galazzo](/img/2023/03/k3zEfGgE-laurie-galazzo.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Laurie Galazzo ](/en/aso-blog/google-play-store-new-backlinks-tracker-tool) [ Apple Ads ## January 25, 2018 ## Apple Search Ads Basic or Apple Search Ads Advanced Learn about Apple Search Ads Basic and Advanced campaigns in this blog. ![Laurie Galazzo](/img/2023/03/k3zEfGgE-laurie-galazzo.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Laurie Galazzo ](/en/aso-blog/search-ads-basic-or-search-ads-advanced-which-one-to-choose) [ Product Updates ## November 28, 2017 ## Get Worldwide App Download & Revenue Estimates for any App AppTweak is an ASO tool pioneer! Since 2016 we also provide app market intelligence data for both the Apple App Store & Google Play Store in more than 70 countries. In this article we’ll explain in more detail how we calculate these estimates, how you can find download and revenue estimates for any app in the store and how you can use AppTweak’s Market Intelligence feature to analyze download and revenue estimates across an entire category or country. ![Laurie Galazzo](/img/2023/03/k3zEfGgE-laurie-galazzo.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Laurie Galazzo ](/en/aso-blog/introducing-worldwide-ios-download-and-revenue-estimates) [ Advanced ASO ## October 23, 2017 ## Ultimate Guide to Screenshots A/B Testing Discover this step-by-step guide of a never-failing A/B testing strategy! ![Liza Knotko](/img/2023/03/GV375gky-liza-knotko.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Liza Knotko ](/en/aso-blog/ultimate-guide-to-screenshots-a-slash-b-testing) [ Advanced ASO ## June 8, 2017 ## What Does an Average ASO Expert’s Routine Look Like? Find out what the daily routine of an ASO expert looks like! ![Gabe Kwakyi](/img/2023/03/nAAoqLWA-gabriel-kwakyi.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Gabe Kwakyi ](/en/aso-blog/what-does-an-average-asos-routine-look-like) [ Company Updates ## November 5, 2015 ## AppTweak Raises $500k to Grow its ASO Services It has now officially been announced by Tech.eu yesterday, Wednesday 4th of November 2015: we’ve closed our second round of funding this year, scoring $500,000 from Belgian group network Be Angels including a group of investors operated by the international investment platform Go Beyond, and Belgian media group Rossel. The additional funding will allow the development of new features including our own API, sales and dev team expansion and the implementation of more languages. More details below. ![Laurie Galazzo](/img/2023/03/k3zEfGgE-laurie-galazzo.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Laurie Galazzo ](/en/aso-blog/apptweak-aso-startup-raises-500k-to-fuel-growth-of-its-app-store-optimization-services) [ Product Updates ## August 27, 2015 ## AppTweak Introduces Personal Dashboard At AppTweak, we always seek to simplify your ASO work. Today, we’re happy to present you to your new personal dashboard. If you’re an AppTweak registered member, you will no longer get the usual AppTweak “homepage” but rather a completely redesigned and improved interface allowing you to manage your apps. More info below. ![Laurie Galazzo](/img/2023/03/k3zEfGgE-laurie-galazzo.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Laurie Galazzo ](/en/aso-blog/apptweak-introduces-personal-dashboard-aso) [ Product Updates ## April 16, 2015 ## AppTweak 3.0 is live and it is HUGE! We are very proud to announce the immediate release of AppTweak 3.0, the new version of our App Store Optimization platform. Our whole team has worked very hard on this release including a large number of new features, major improvements and a new design. Details and explanations in the article. ![Laurie Galazzo](/img/2023/03/k3zEfGgE-laurie-galazzo.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Laurie Galazzo ](/en/aso-blog/apptweak-3-0-is-live-and-it-is-huge) [ App Market Insights ## March 3, 2015 ## Podcast with Steve Young: ASO Using AppTweak We had the huge privilege to be part of Steve Young’s Podcast on Appmasters.co. Throughout this insightful discussion, Steve and Laurie, content strategist at AppTweak, talk about App Store Optimization (ASO). Useful tips and advices are on the menu. Listen to the Podcastright away. ![Laurie Galazzo](/img/2023/03/k3zEfGgE-laurie-galazzo.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Laurie Galazzo ](/en/aso-blog/podcast-steve-young-app-store-optimization-using-apptweak) [ Product Updates ## July 29, 2014 ## AppTweak New Release: Keywords Tool Massive Improvement Today is a big day! AppTweak keywords tool has been updated. You have now the ability to find out what are the best keywords for any app you want. It is also possible to follow a particular keyword in order to monitor its ranking history and evolution in time. Finally, we’ve added the possibility to integrate multiple keywords in our 4 quadrants graph. Let’s go through these improvements in details… ![Laurie Galazzo](/img/2023/03/k3zEfGgE-laurie-galazzo.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Laurie Galazzo ](/en/aso-blog/apptweak-new-release-keywords-tool-massive-improvement) [ App Market Insights ## July 5, 2014 ## iOS8 iTunes Connect: new Design, new Data! At its Worldwide Developer Conference, Apple announced a huge update to iTunes Connect. Developers will now be able to get more analytics helping them to manage their apps and marketing campaigns. They will also be able to actually track their app engagement and retention throughout very interesting metrics on which we will focus in this blog article. ![Laurie Galazzo](/img/2023/03/k3zEfGgE-laurie-galazzo.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Laurie Galazzo ](/en/aso-blog/ios8-itunes-connect-new-design-new-data) [ Product Updates ## June 17, 2014 ## AppTweak has improved! Discover the new features… We’ve been working very hard lately…it’s finally time to unveil the new AppTweak version! Not only we’ve been conceiving an entire new design, we’ve also improved its speed and added 3 brand new analytics features! Let’s go through each of these news, shall we? ![Laurie Galazzo](/img/2023/03/k3zEfGgE-laurie-galazzo.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Laurie Galazzo ](/en/aso-blog/apptweak-has-improved-discover-the-new-features) [ App Market Insights ## June 9, 2014 ## WWDC14: How iOS 8 Will Impact App Store Optimization It was all over the news – the Apple Worldwide Developers Conference (WWDC) 2014 took place on 2 – 6 June in San Francisco. Among many other announcements, Apple unveiled its new Operating Systems iOS 8 and OS X 10.10. New tools for developers were also introduced. We will review the major changes that will have an impact on App Store Optimization. Are you ready? Let’s do this! ![Laurie Galazzo](/img/2023/03/k3zEfGgE-laurie-galazzo.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Laurie Galazzo ](/en/aso-blog/wwdc14-how-ios8-will-impact-app-store-optimization) [Page1](/en/aso-blog)…[Page13](/en/aso-blog/page/13)[Page14](/en/aso-blog/page/14)Page15