--- static_export_time: "mtime:1751904577" title: "App Store Marketing Blog" description: "Discover our ASO & Mobile Growth blog: insights, best practices, industry updates, tips & tricks, our latest features, and company announcements." url: "/en/aso-blog/page/20" locale: "en-US" --- # App Store Marketing Blog Subscribe to our monthly newsletter [ Advanced ASO, App Market Insights ## July 3, 2025 ## ASO news & app store updates 2025 Stay up to date about all recent developments in ASO and the app stores in 2025.... ![Oriane Ineza](/img/2023/03/en/oriane.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=200) Oriane Ineza ](/en/aso-blog/app-store-optimization-news-app-store-updates) [All Categories341](/en/aso-blog)[Start ASO20](/en/aso-blog/topic/start-aso)[Reviews and Ratings12](/en/aso-blog/topic/reviews-and-ratings)[Product Updates92](/en/aso-blog/topic/apptweak-releases)[Guest Insights30](/en/aso-blog/topic/guest-blog)[Google Play25](/en/aso-blog/topic/google-play)[Events10](/en/aso-blog/topic/events)[Company Updates19](/en/aso-blog/topic/company-announcements)[Artificial Intelligence (AI)7](/en/aso-blog/topic/artificial-intelligence-ai)[Apple Ads33](/en/aso-blog/topic/search-ads)[App Marketing2](/en/aso-blog/topic/app-marketing)[App Market Insights94](/en/aso-blog/topic/app-market-insights)[App Localization16](/en/aso-blog/topic/localization)[App Keyword Research19](/en/aso-blog/topic/keyword-research)[Advanced ASO77](/en/aso-blog/topic/advanced-aso) [ App Market Insights, Company Updates ## July 2, 2025 ## Just dropped: the ASO trends & benchmarks report 2025 A deep dive into top apps and games best practices and benchmarks to level up your app performance.... ![Oriane Ineza](/img/2023/03/en/oriane.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=200) Oriane Ineza ](/en/aso-blog/aso-trends-benchmarks-report-2025) [ App Marketing, Product Updates ## July 1, 2025 ## App download estimates explained: How to interpret app download data Your deep dive into app download estimates, straight from our data scientists.... ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=150) Micah Motta ](/en/aso-blog/app-download-estimates) [ Apple Ads ## June 27, 2025 ## The best Apple Ads tools of 2025 The comprehensive list you need of top Apple Ads tools.... ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=150) Micah Motta ](/en/aso-blog/best-apple-ads-tools) [ Apple Ads ## June 26, 2025 ## Best practices to structure your Apple Ads search results campaigns Discover the best strategies for structuring your Apple Ads campaigns.... ![Praveet Chandra](/img/2024/10/20240611-Praveet_Chandra.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=150) Praveet Chandra ](/en/aso-blog/apple-search-ads-campaign-structure) [ Google Play, Start ASO ## June 23, 2025 ## What are the top Google Play ranking factors? Discover which factors influence your app's ranking on Google Play.... ![Oriane Ineza](/img/2023/03/en/oriane.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=200) Oriane Ineza ](/en/aso-blog/google-play-ranking-factors) [ App Market Insights ## June 20, 2025 ## Apple WWDC 2025: What to expect for ASO in the next months ASO practitioners, here are your main takeways from Apple's WWDC 2025... ![Simon Thillay](/img/2023/03/simon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=200) Simon Thillay ](/en/aso-blog/apple-wwdc-2025-recap) ## Discover our Series [ ###### App Store Optimization (ASO) Basics ## Read the series ](/en/aso-blog/series/app-store-optimization-basics) [ ###### Getting started with App Keyword Research ## Read the series ](/en/aso-blog/series/get-started-with-app-keyword-research) [ ###### The Basics of App Store Ratings & Reviews ## Read the series ](/en/aso-blog/series/app-store-ratings-reviews-basics) [ ###### The essentials of Apple Search Ads ## Read the series ](/en/aso-blog/series/essentials-apple-search-ads) ## [Discover all of our series](/en/aso-blog/series) [ Advanced ASO ## February 28, 2020 ## How Often Should You Update Your App Store Metadata? Discover how often you should update your app metadata on the app stores.... ![Simon Thillay](/img/2023/03/simon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=200) Simon Thillay ](/en/aso-blog/how-often-should-you-update-your-app-store-metadata) [ Advanced ASO ## February 28, 2020 ## How to Optimize ASO While Working from Home? Read these tips about how to make the best of having to work from home and improve your... ![Simon Thillay](/img/2023/03/simon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=200) Simon Thillay ](/en/aso-blog/how-to-optimize-aso-now-you-re-working-from-home) [ App Market Insights, Product Updates ## February 27, 2020 ## Spy on Your Competitors’ A/B Tests Discover which competitors are A/B testing specific metadata using AppTweak's A/B testing feature.... ![Flavien Eyer](/img/2023/03/en/TswfHRvK-flavien.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=200) Flavien Eyer ](/en/aso-blog/spy-on-your-competitors-a-b-tests-on-android) [ ## February 13, 2020 ## Impact of Apple’s Trending Searches on Impressions Recently we studied the top Trending Searches to find out which apps were suggested most often in Apple’s... ![Alexandra De Clerck](/img/2023/03/en/6dY12u8H-alexandra.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=200) Alexandra De Clerck ](/en/aso-blog/impact-of-apple-s-trending-searches-on-impressions) [ App Market Insights, Product Updates ## February 5, 2020 ## Plague Inc. Game Downloads Soar amid Coronavirus The coronavirus outbreak has been occupying the news for several weeks now, and it looks like it has... ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=200) Marie-Laure Cruyt ](/en/aso-blog/plague-inc-downloads-soar-amid-coronavirus) [ ## January 30, 2020 ## How to optimize an app in Japanese Did you know that the App Store allows localized metadata in 148 countries and the Google Play Store... ![Todd Simonson](/img/2023/03/en/jupiUW7v-todd.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=200) Todd Simonson ](/en/aso-blog/how-to-optimize-an-app-in-japanese) [ App Market Insights, Product Updates ## January 22, 2020 ## Most Popular Revenue Models in the App Stores You may have noticed that **Google revenue estimates** have been available on AppTweak for a couple weeks. You... ![Carmen Longo](/img/2023/03/en/ft6r8t7j-carmen.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=200) Carmen Longo ](/en/aso-blog/what-are-the-possible-revenue-models-for-a-mobile-app) [ App Market Insights ## December 18, 2019 ## 5 ASO Trends for 2020 You Need To Know About What are the ASO trends you should watch out for? Recently, our ASO Experts got together to discuss... ![Simon Thillay](/img/2023/03/simon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=200) Simon Thillay ](/en/aso-blog/5-aso-trends-for-2020-you-need-to-know-about) [ Advanced ASO ## December 8, 2019 ## ASO Ranking Factors Outside of Keywords Discover which ASO elements beyond keywords impact your app’s ranking on the stores.... ![Sarah B. Touimi](/img/2023/03/en/iM8OnZfI-sarah_touimi.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=200) Sarah B. Touimi ](/en/aso-blog/aso-ranking-factors-outside-of-keywords) [ App Market Insights, Product Updates ## December 5, 2019 ## [INFOGRAPHIC] Apple’s Top Trending Searches of 2019 We have completely revamped our **Trending Keywords** section to make it more insightful. You can now find today’s... ![Carmen Longo](/img/2023/03/en/ft6r8t7j-carmen.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=200) Carmen Longo ](/en/aso-blog/infographic-top-trending-keywords-of-2019) [ Advanced ASO ## November 26, 2019 ## Attribute Peaks in App Store Browse or Explore Traffic With more than 3 million apps in the app stores, both Apple and Google are continuously trying to... ![Alexandra De Clerck](/img/2023/03/en/6dY12u8H-alexandra.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=200) Alexandra De Clerck ](/en/aso-blog/attribute-peaks-in-app-store-browse-or-explore-traffic) [ Company Updates ## November 19, 2019 ## 2019 Deloitte Fast 50 Awards: AppTweak Growth Hits 1491.66% We are proud to be recognized as the 6th fastest-growing technology company in Deloitte’s Belgium Fast 50 competition,... ![Laurie Galazzo](/img/2023/03/en/k3zEfGgE-laurie-galazzo.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=194) Laurie Galazzo ](/en/aso-blog/2019-deloitte-technology-fast-50-awards) [ Events ## October 23, 2019 ## ASO Conference & TechCrunch Disrupt: Recap & ASO Learnings ## **ASO Conference New York - October 4th, 2019**... ![Alexandra De Clerck](/img/2023/03/en/6dY12u8H-alexandra.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=200) Alexandra De Clerck ](/en/aso-blog/aso-conference-techcrunch-disrupt-recap-aso-learnings) [ Product Updates ## October 17, 2019 ## Estimate the Organic Uplift of Your ASO Updates Any ASO expert will tell you **how painful it is to measure the actual impact of your ASO...** **![Carmen Longo](/img/2023/03/en/ft6r8t7j-carmen.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=200) Carmen Longo** ](/en/aso-blog/estimate-the-organic-uplift-of-your-aso-updates) **[ App Market Insights ## September 4, 2019 ## What to Expect from iOS 13 and its Impact on ASO For a few years now, September has been an important time of year for app developers as it... ![Simon Thillay](/img/2023/03/simon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=95&w=200) Simon Thillay ](/en/aso-blog/what-to-expect-from-ios-13-and-its-impact-on-aso)** **[Page1](/en/aso-blog/)[Page2](/en/aso-blog/page/2)[Page3](/en/aso-blog/page/3)[Page4](/en/aso-blog/page/4)[Page5](/en/aso-blog/page/5)[Page6](/en/aso-blog/page/6)[Page7](/en/aso-blog/page/7)[Page8](/en/aso-blog/page/8)[Page9](/en/aso-blog/page/9)[Page10](/en/aso-blog/page/10)[Page11](/en/aso-blog/page/11)[Page12](/en/aso-blog/page/12)[Page13](/en/aso-blog/page/13)[Page14](/en/aso-blog/page/14)[Page15](/en/aso-blog/page/15)[Page16](/en/aso-blog/page/16)[Page17](/en/aso-blog/page/17)[Page18](/en/aso-blog/page/18)[Page19](/en/aso-blog/page/19)Page20[Page21](/en/aso-blog/page/21)[Page22](/en/aso-blog/page/22)[Page23](/en/aso-blog/page/23)**