--- static_export_time: "2026-07-01T08:52:04+00:00" title: "App Store Marketing Blog - Page 2 of 18 - AppTweak" description: "Découvrez notre blog contenant les dernières tendances, astuces, nouveautés et interviews dans l'industrie du référencement mobile." url: "/en/aso-blog/page/2" locale: "en-US" --- # App Store Marketing Blog Subscribe to our monthly newsletter [ App Marketing ## June 15, 2026 ## WWDC 2026 recap: what’s changing for ASO teams WWDC 2026 introduced Personalized Collections, Creative Assets, and App Intents. Discover what each announcement means for ASO teams and app discovery strategy. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/apple-wwdc-2026-recap) [All Categories406](/en/aso-blog)[Start ASO24](/en/aso-blog/topic/start-aso)[Reviews and Ratings13](/en/aso-blog/topic/reviews-and-ratings)[Product Updates88](/en/aso-blog/topic/apptweak-releases)[Guest Insights30](/en/aso-blog/topic/guest-blog)[Google Play27](/en/aso-blog/topic/google-play)[Events9](/en/aso-blog/topic/events)[Company Updates20](/en/aso-blog/topic/company-announcements)[Artificial Intelligence (AI)25](/en/aso-blog/topic/artificial-intelligence-ai)[Apple Ads38](/en/aso-blog/topic/search-ads)[App Marketing11](/en/aso-blog/topic/app-marketing)[App Market Insights100](/en/aso-blog/topic/app-market-insights)[App Localization15](/en/aso-blog/topic/localization)[App Keyword Research18](/en/aso-blog/topic/keyword-research)[Advanced ASO80](/en/aso-blog/topic/advanced-aso) [ App Marketing, Google Play ## June 3, 2026 ## Google I/O 2026: what the Gemini era means for Google Play ASO Know the ASO-relevant updates from Google I/O 2026 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-i-o-2026-aso-updates) [ ## June 1, 2026 ## The best tools to track your mobile app’s visibility in AI search engines and LLMs Which tools help you track how ChatGPT and other LLMs recommend your mobile app? Compare AI visibility tools built for mobile apps vs. general websites. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/tools-to-track-mobile-app-visibility-in-ai-search-engines-and-llms) [ App Market Insights, Artificial Intelligence (AI) ## June 1, 2026 ## Out now: The AI visibility playbook for apps and games It's out! Grab the only guide created to help mobile apps & games improve AI visibility. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/out-now-ai-visibility-playbook) [ Artificial Intelligence (AI), Product Updates ## May 19, 2026 ## AI Visibility for Games: Is your mobile game recommended in ChatGPT? Meet AI Visibility for Games: The first platform built to measure if, how, and where mobile games show up in AI search. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/ai-visibility-for-games-is-your-mobile-game-recommended-in-chatgpt) [ App Market Insights ## May 18, 2026 ## Average App Conversion Rate per Category [2025] Discover the conversion rates of each major app category on the US App Store and Google Play. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/average-app-conversion-rate-per-category) [ ## May 7, 2026 ## How can I measure the ROI of my ASO efforts? Learn how to measure ASO ROI using installs, revenue, and CPI savings. A practical framework to prove ASO impact to leadership. ![Phuc Nguyen](/img/2024/12/20241217_Phuc_Nguyen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Phuc Nguyen ](/en/aso-blog/how-to-measure-the-roi-of-aso) ## Discover our Series [ ###### App Store Optimization (ASO) Basics ## Read the series ](/en/aso-blog/series/app-store-optimization-basics) [ ###### Getting started with App Keyword Research ## Read the series ](/en/aso-blog/series/get-started-with-app-keyword-research) [ ###### The Basics of App Store Ratings & Reviews​ ## Read the series ](/en/aso-blog/series/app-store-ratings-reviews-basics) [ ###### The essentials of Apple Ads ## Read the series ](/en/aso-blog/series/essentials-apple-search-ads) ## [Discover all of our series](/en/aso-blog/series) [ Advanced ASO, Google Play ## January 6, 2026 ## The complete guide to custom store listings on Google Play Understand how Google Play's custom store listings work & read our tips to get the most out of this feature. ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck ](/en/aso-blog/custom-store-listings) [ Apple Ads, Product Updates ## January 4, 2026 ## Complete guide to Apple Ads automation in 2026 In this guide, we explore strategies to effectively automate your Apple Ads campaigns in AppTweak. ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck ](/en/aso-blog/apple-ads-automation-guide) [ Reviews and Ratings ## January 2, 2026 ## How to increase app reviews: Proven strategies for success Get more app reviews in 2026 with native in-app prompts, smart timing, ethical incentives, and automation. A step-by-step guide. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/how-to-get-more-app-reviews) [ Start ASO ## January 1, 2026 ## What is app store optimization: Your guide to ASO in 2026 Read this comprehensive guide to App Store Optimization to boost your app's visibility and downloads on the app stores. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/what-is-app-store-optimization-and-why-is-aso-important) [ Apple Ads ## December 28, 2025 ## The best Apple Ads tools of 2026 Discover the top Apple Ads optimization tools to boost app visibility, optimize your budgets, and drive real growth. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/best-apple-ads-tools) [ Start ASO ## December 26, 2025 ## Top ASO tips and best practices for 2026, brought to you by ASO experts Stay ahead of the curve with the latest ASO best practices and techniques to maximize your app's visibility and user acquisition. ![Phuc Nguyen](/img/2024/12/20241217_Phuc_Nguyen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Phuc Nguyen ](/en/aso-blog/app-store-optimization-aso-best-practices) [ Advanced ASO, Apple Ads ## December 23, 2025 ## The ultimate guide to Apple Ads in 2026 Learn how Apple Ads works in 2026: placements, campaign types, bidding formulas, custom product pages, and ASO synergy—with benchmarks from AppTweak. ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck ](/en/aso-blog/guide-to-apple-search-ads) [ Product Updates ## December 16, 2025 ## Year in review: AppTweak’s 2025 product highlights Read this curated recap of AppTweak’s product releases from 2025 that shaped how teams work in the app stores. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/year-in-review-apptweaks-2025-product-highlights) [ App Market Insights, App Marketing ## December 12, 2025 ## The best app market research tools for mobile growth In this guide, we compare the best app market intelligence tools in 2026, breaking down their features, pricing, and ideal use cases so you can choose the right platform for smarter, data-driven mobile growth. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/app-market-research-tools) [ Artificial Intelligence (AI) ## December 8, 2025 ## How to choose the right AI tool for ASO and Apple Ads growth Not all AI is built for the app stores. Read this blog to discover intelligence you can trust to grow your organic and paid performance in the app store. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/how-to-choose-the-right-ai-tool-for-aso-and-apple-ads-growth) [ App Marketing, Apple Ads ## December 4, 2025 ## The 2026 CPP Framework Kick-start your CPPs' success with this framework ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/cpp-framework) [ Apple Ads ## December 1, 2025 ## Maximize ROI with these Apple Ads best practices and proven strategies for 2026 Optimize your Apple Ads campaign with these best practices from our experts. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/apple-ads-best-practices) [ App Market Insights, Apple Ads, Product Updates, Start ASO ## November 26, 2025 ## Connect your MMP to AppTweak to streamline success Check out the top benefits of connecting your MMP to AppTweak. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/connect-mmp-to-apptweak) [ Apple Ads, Artificial Intelligence (AI), Product Updates ## November 12, 2025 ## Meet AppTweak’s Ad Agent: Your AI strategist for Apple Ads Meet Ad Agent — the first AI Agent that truly understands your Apple Ads. Ask Ad Agent any question about your campaigns to get actionable recommendations to scale based on your real performance. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/meet-apptweaks-ad-agent-your-ai-strategist-for-apple-ads) [ Google Play ## November 5, 2025 ## Google PlayTime 25 Recap: where is the Play Store headed? Everything app marketers need to know about Google PlayTime 25 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-playtime-2025) [ App Market Insights, App Marketing ## November 3, 2025 ## How to do app market research in 7 steps The comprehensive guide to effective app market research. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/app-market-research) [ Product Updates ## October 30, 2025 ## Free app download and revenue estimates now in AppTweak Get free download and revenue estimates with AppTweak's Market Intelligence Starter plan. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/free-app-download-and-revenue-estimates-now-in-apptweak) [ Artificial Intelligence (AI), Product Updates, Reviews and Ratings ## October 27, 2025 ## How to Use GPT-5 to Reply to App Store Reviews Powered by GPT-5, Review Management by AppTweak helps you save time managing & replying to app store reviews. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/review-management-save-time-reply-to-reviews-with-gpt-4) [ Reviews and Ratings ## October 23, 2025 ## The ultimate 2026 guide to app store reviews Learn why app store reviews matter, how to reply, analyze sentiment, fight fake reviews, and leverage reviews to improve rankings in 2026. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/app-store-reviews) [ Advanced ASO, App Market Insights, Artificial Intelligence (AI) ## October 22, 2025 ## ChatGPT might have changed app discovery: What it means for ASO Discover how OpenAI’s Apps SDK and conversational AI are reshaping app discovery and ASO. Learn what app marketers should do next to remain discoverable in an AI-driven world. ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck ](/en/aso-blog/chatgpt-might-have-changed-app-discovery-what-it-means-for-aso) [ App Market Insights, Apple Ads ## October 9, 2025 ## Apple Ads benchmarks 2026: CPT, CPI, CR & TTR by category Explore the latest Apple Ads benchmarks. Discover CPIs, conversion rates, and cost trends to optimize your ad performance. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/apple-ads-benchmarks) [ Advanced ASO, Apple Ads ## October 6, 2025 ## Boosting brand visibility with custom product pages and deep linking Learn how to combine custom product pages and deep linking to defend your brand, create seamless user journeys on the App Store, and drive higher conversions in Apple Ads campaigns. ![Jane Jin Pak](/img/2024/09/20240919-Jane-Pak-office.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Jane Jin Pak ](/en/aso-blog/boosting-brand-visibility-with-custom-product-pages-and-deep-linking) [ Apple Ads ## September 29, 2025 ## How Apple Ads discovery campaigns help you uncover new keywords Discover how to run effective discovery campaigns in Apple Ads using different match types and the strategies to help you scale. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/how-to-run-discovery-campaigns-for-apple-search-ads-asa) [ App Market Insights ## September 24, 2025 ## App store seasonality: Trends, strategies, and holiday optimization tips Tap into app seasonality for greater growth with these tips. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/app-store-seasonality) [Page1](/en/aso-blog)Page2[Page3](/en/aso-blog/page/3)[Page4](/en/aso-blog/page/4)…[Page15](/en/aso-blog/page/15)