App Store Marketing Blog

January 21, 2025

Top ASO tips and best practices for 2025, brought to you by ASO experts

Stay ahead of the curve with the latest ASO best practices and techniques to maximize your app’s visibility and user …

January 20, 2025

AppTweak is now an Apple Search Ads Partner

AppTweak has officially joined the ranks as an Apple Search Ads Partner! Find out what this means for you.

January 17, 2025

Complete guide to AppTweak’s Automation Solution for Apple Search Ads

In this guide, we explore strategies to effectively automate your Apple Search Ads campaigns in AppTweak.

January 16, 2025

What is app store optimization: Your guide to ASO in 2025

Read this comprehensive guide to App Store Optimization to boost your app’s visibility and downloads on the app stores.

January 15, 2025

The ultimate guide to Apple Search Ads in 2025

Discover key tips to boost your app downloads in this guide to Apple Search Ads.

January 14, 2025

How to deal with fake reviews on the app stores

In this blog, we explore how you can identify fake reviews, understand their impact, and apply strategies to handle them.

January 8, 2025

ASO trends to watch in 2025

Discover the ASO trends worth keeping an eye on in 2025.

December 23, 2024

Tips to create high-converting screenshots for your new app launch

Boost your app’s conversion rate with engaging and optimized screenshots! Learn the best practices for app screenshots, including storytelling techniques, …

December 23, 2024

How to increase app reviews: Proven strategies for success

Proven strategies to increase app reviews, along with best practices for optimizing in-app rating prompts.

December 15, 2024

The best ASO tools of 2025 to optimize your rankings

Discover the top ASO tools of 2024 to skyrocket your app’s visibility in the app stores. Learn about why you …

December 10, 2024

How to build an effective ASO strategy: A step-by-step guide for 2025

Follow this step-by-step approach to create an effective ASO strategy for your app/game.

December 9, 2024

Year in review: AppTweak’s 2024 product highlights

In 2024, we introduced powerful tools for every stage of app store marketing. Read this blog to join our trip …

November 12, 2024

Google PlayTime recap: Google Play’s vision for 2025

PlayTime is Google Play’s exclusive event for app publishers, where the Google Play team unveils updates, upcoming features, and strategic …

October 9, 2024

Best practices to structure your Apple Search Ads campaigns

Discover the best strategies for structuring your Apple Search Ads campaigns.

October 1, 2024

Average App Conversion Rate per Category [2024]

Discover the conversion rates of each major app category on the US App Store and Google Play.

September 30, 2024

How to Run Discovery Campaigns for Apple Search Ads

Discover how to run effective discovery campaigns in Apple Search Ads.

September 23, 2024

Mobile App Onboarding: Mastering Deep Linking & Smart Banners

Learn how effective mobile app onboarding can help convert new users into loyal customers.

September 19, 2024

Why & How to Analyze App Store Reviews

Too often, app developers and marketers either neglect app reviews or focus solely on replying. While replying to reviews is …

September 5, 2024

The Most Popular App Store Keywords of 2024

Find out the top 20 most popular keywords on the App Store for the first half of 2024.