--- static_export_time: "2026-07-01T08:52:05+00:00" title: "App Store Marketing Blog - Page 3 of 18 - AppTweak" description: "Découvrez notre blog contenant les dernières tendances, astuces, nouveautés et interviews dans l'industrie du référencement mobile." url: "/en/aso-blog/page/3" locale: "en-US" --- # App Store Marketing Blog Subscribe to our monthly newsletter [ App Marketing ## June 15, 2026 ## WWDC 2026 recap: what’s changing for ASO teams WWDC 2026 introduced Personalized Collections, Creative Assets, and App Intents. Discover what each announcement means for ASO teams and app discovery strategy. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/apple-wwdc-2026-recap) [All Categories406](/en/aso-blog)[Start ASO24](/en/aso-blog/topic/start-aso)[Reviews and Ratings13](/en/aso-blog/topic/reviews-and-ratings)[Product Updates88](/en/aso-blog/topic/apptweak-releases)[Guest Insights30](/en/aso-blog/topic/guest-blog)[Google Play27](/en/aso-blog/topic/google-play)[Events9](/en/aso-blog/topic/events)[Company Updates20](/en/aso-blog/topic/company-announcements)[Artificial Intelligence (AI)25](/en/aso-blog/topic/artificial-intelligence-ai)[Apple Ads38](/en/aso-blog/topic/search-ads)[App Marketing11](/en/aso-blog/topic/app-marketing)[App Market Insights100](/en/aso-blog/topic/app-market-insights)[App Localization15](/en/aso-blog/topic/localization)[App Keyword Research18](/en/aso-blog/topic/keyword-research)[Advanced ASO80](/en/aso-blog/topic/advanced-aso) [ App Marketing, Google Play ## June 3, 2026 ## Google I/O 2026: what the Gemini era means for Google Play ASO Know the ASO-relevant updates from Google I/O 2026 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-i-o-2026-aso-updates) [ ## June 1, 2026 ## The best tools to track your mobile app’s visibility in AI search engines and LLMs Which tools help you track how ChatGPT and other LLMs recommend your mobile app? Compare AI visibility tools built for mobile apps vs. general websites. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/tools-to-track-mobile-app-visibility-in-ai-search-engines-and-llms) [ App Market Insights, Artificial Intelligence (AI) ## June 1, 2026 ## Out now: The AI visibility playbook for apps and games It's out! Grab the only guide created to help mobile apps & games improve AI visibility. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/out-now-ai-visibility-playbook) [ Artificial Intelligence (AI), Product Updates ## May 19, 2026 ## AI Visibility for Games: Is your mobile game recommended in ChatGPT? Meet AI Visibility for Games: The first platform built to measure if, how, and where mobile games show up in AI search. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/ai-visibility-for-games-is-your-mobile-game-recommended-in-chatgpt) [ App Market Insights ## May 18, 2026 ## Average App Conversion Rate per Category [2025] Discover the conversion rates of each major app category on the US App Store and Google Play. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/average-app-conversion-rate-per-category) [ ## May 7, 2026 ## How can I measure the ROI of my ASO efforts? Learn how to measure ASO ROI using installs, revenue, and CPI savings. A practical framework to prove ASO impact to leadership. ![Phuc Nguyen](/img/2024/12/20241217_Phuc_Nguyen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Phuc Nguyen ](/en/aso-blog/how-to-measure-the-roi-of-aso) ## Discover our Series [ ###### App Store Optimization (ASO) Basics ## Read the series ](/en/aso-blog/series/app-store-optimization-basics) [ ###### Getting started with App Keyword Research ## Read the series ](/en/aso-blog/series/get-started-with-app-keyword-research) [ ###### The Basics of App Store Ratings & Reviews​ ## Read the series ](/en/aso-blog/series/app-store-ratings-reviews-basics) [ ###### The essentials of Apple Ads ## Read the series ](/en/aso-blog/series/essentials-apple-search-ads) ## [Discover all of our series](/en/aso-blog/series) [ Product Updates, Reviews and Ratings ## September 22, 2025 ## How to manage app store reviews and app reputation: 7 proven tips for iOS and Android Boost app visibility and trust with these expert tips for app store review and reputation management on iOS & Android. ![Natalia Kryukova](/img/2024/07/20240229-Natalia_Kryukova.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Natalia Kryukova ](/en/aso-blog/tips-to-manage-app-store-reviews) [ Start ASO ## September 10, 2025 ## App store vs. ad creatives: Should you align or break the rules? Whether to align or oppose creatives is a strategic choice. Here’s when to break the mold and when consistency boosts performance across ASO & UA. ![Chloé Morant](/img/2025/09/Chloe-Morant.png?auto=format%2Ccompress&w=300&h=300&fit=crop) Chloé Morant ](/en/aso-blog/app-store-vs-ad-creatives-should-you-align-or-break-the-rules) [ Company Updates ## September 9, 2025 ## Welcoming Nicolas Beraudo as Co-CEO of AppTweak We're thrilled to have Nicolas Beraudo join us as our new Co-CEO. ![Olivier Verdin](/img/2023/03/olivier_verdin.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Olivier Verdin ](/en/aso-blog/welcome-nicolas-beraudo) [ Reviews and Ratings ## August 21, 2025 ## How to reply to app store reviews (iOS & Android) in 2026 Our tips to replying to user reviews on Google Play & the App Store in 2026. ![Lina Danilchik](/img/2025/01/Lina_headshot.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Lina Danilchik ](/en/aso-blog/how-and-why-to-reply-to-reviews-on-ios-android) [ Advanced ASO ## July 11, 2025 ## What are the top App Store ranking factors that boost your app’s visibility? Discover the key factors that influence App Store rankings in 2026. ![Lina Danilchik](/img/2025/01/Lina_headshot.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Lina Danilchik ](/en/aso-blog/app-store-ranking-factors) [ App Market Insights, Company Updates ## July 2, 2025 ## Just dropped: the ASO trends & benchmarks report 2025 A deep dive into top apps and games best practices and benchmarks to level up your app performance. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/aso-app-store-trends-benchmarks-report) [ Apple Ads ## June 26, 2025 ## How to structure your Apple Ads search results campaigns Discover the best strategies for structuring your Apple Ads campaigns in 2026. ![Praveet Chandra](/img/2024/10/20240611-Praveet_Chandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Praveet Chandra ](/en/aso-blog/apple-search-ads-campaign-structure) [ Google Play, Start ASO ## June 23, 2025 ## What are the top Google Play ranking factors? Discover which factors influence your app's ranking on Google Play. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/google-play-ranking-factors) [ App Market Insights ## June 20, 2025 ## Apple WWDC 2025: What to expect for ASO in the next months ASO practitioners, here are your main takeways from Apple's WWDC 2025 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/apple-wwdc-2025-recap) [ App Marketing, Apple Ads ## June 17, 2025 ## Out now: 2025 Finance app insights snapshot report Get the finance Apple Ads performance benchmarks for 2025. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/finance-app-benchmark-report-2025) [ Apple Ads, Product Updates ## June 12, 2025 ## See where competitors appear in Apple Ads search results Find new opportunities to scale Apple Ads campaigns by analyzing your competitors' paid keywords, impression share, and more. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/see-where-competitors-appear-in-apple-ads-search-results) [ Apple Ads, Product Updates ## June 6, 2025 ## Automate Apple Ads based on Bitcoin price changes With Apple Ads automation based on Bitcoin price, crypto and finance apps can respond to market volatility in real time and take action when it matters most. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/automate-apple-ads-based-on-bitcoin-price-changes) [ Google Play, Start ASO ## June 3, 2025 ## Key ASO differences between the App Store and Google Play Understand the core ASO differences to succeed on both platforms. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/aso-apple-app-store-vs-google-play-store-differences) [ Product Updates, Start ASO ## May 28, 2025 ## ASO Timeline: See other apps’ metadata updates Get top insights into your competitors' metadata and creatives updates. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/aso-timeline-see-other-apps-metadata-updates) [ Google Play ## May 26, 2025 ## What Google I/O 2025 means for ASO: key updates Get the top Google I/O 2025 takeaways for app marketers ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-i-o-2025-aso-updates) [ App Localization ## May 22, 2025 ## The complete guide to app store localization (Google Play and the App Store) Boost your app downloads with proven app localization best practices. ![Lina Danilchik](/img/2025/01/Lina_headshot.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Lina Danilchik ](/en/aso-blog/guide-to-app-store-localization) [ App Localization, Product Updates ## May 21, 2025 ## Translate app screenshots for new localization insights Translate text on competitor screenshots to analyze how top apps adapt messaging by market - only available in AppTweak. ![Elizabeth Devine](/img/2025/03/Elizabeth-Devine_Profile.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Elizabeth Devine ](/en/aso-blog/translate-app-screenshots-for-new-localization-insights) [ App Keyword Research, Google Play ## May 16, 2025 ## Google Play Store optimization: the ultimate guide for Android apps Check out these best ASO practices on Google Play to boost your app downloads in 2026. ![Justin Duckers](/img/2023/03/justin-1.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Justin Duckers ](/en/aso-blog/aso-for-google-play-app-store-optimization-guide-for-android) [ App Keyword Research, Google Play, Start ASO ## May 9, 2025 ## Play Store keyword research in 2026: best practices to skyrocket app visibility Boost app downloads with these top Google Play Store keyword research practices. ![Lina Danilchik](/img/2025/01/Lina_headshot.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Lina Danilchik ](/en/aso-blog/play-store-keyword-research) [ Start ASO ## May 2, 2025 ## App icon design tips and best practices App icons play a very important role in the click-through rate (CTR) of your mobile app. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/how-to-design-an-app-icon) [ Advanced ASO ## April 23, 2025 ## App Screenshot, Icon, Video Size Guidelines for iOS & Android Discover the size and format guidelines for app visuals on iOS and Android. ![Lina Danilchik](/img/2025/01/Lina_headshot.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Lina Danilchik ](/en/aso-blog/app-screenshot-icon-video-guidelines-ios-gp) [ Start ASO ## April 9, 2025 ## How to optimize your app screenshots: best practices Boost your app’s success with expert-approved app store screenshot best practices. ![Lina Danilchik](/img/2025/01/Lina_headshot.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Lina Danilchik ](/en/aso-blog/how-to-optimize-your-app-screenshots) [ App Market Insights ## April 7, 2025 ## How to increase your app store conversion rate: ASO strategies for success Improve your app conversion rate with smart ASO tactics—keyword tips, visuals, reviews, and A/B tests that work. ![Jovana Stankovic](/img/2025/04/jovana-replug.jpeg?auto=format%2Ccompress&w=200&h=200&fit=crop) Jovana Stankovic ](/en/aso-blog/app-store-conversion-rate) [ Start ASO ## March 31, 2025 ## ASO vs. SEO: key differences and why both matter for growth Delve into the main differences between ASO and SEO to improve your digital presence. ![Lina Danilchik](/img/2025/01/Lina_headshot.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Lina Danilchik ](/en/aso-blog/aso-vs-seo-why-how-they-are-different) [Page1](/en/aso-blog)[Page2](/en/aso-blog/page/2)Page3[Page4](/en/aso-blog/page/4)[Page5](/en/aso-blog/page/5)…[Page15](/en/aso-blog/page/15)