--- static_export_time: "2026-07-01T08:52:05+00:00" title: "App Store Marketing Blog - Page 4 of 18 - AppTweak" description: "Découvrez notre blog contenant les dernières tendances, astuces, nouveautés et interviews dans l'industrie du référencement mobile." url: "/en/aso-blog/page/4" locale: "en-US" --- # App Store Marketing Blog Subscribe to our monthly newsletter [ App Marketing ## June 15, 2026 ## WWDC 2026 recap: what’s changing for ASO teams WWDC 2026 introduced Personalized Collections, Creative Assets, and App Intents. Discover what each announcement means for ASO teams and app discovery strategy. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/apple-wwdc-2026-recap) [All Categories406](/en/aso-blog)[Start ASO24](/en/aso-blog/topic/start-aso)[Reviews and Ratings13](/en/aso-blog/topic/reviews-and-ratings)[Product Updates88](/en/aso-blog/topic/apptweak-releases)[Guest Insights30](/en/aso-blog/topic/guest-blog)[Google Play27](/en/aso-blog/topic/google-play)[Events9](/en/aso-blog/topic/events)[Company Updates20](/en/aso-blog/topic/company-announcements)[Artificial Intelligence (AI)25](/en/aso-blog/topic/artificial-intelligence-ai)[Apple Ads38](/en/aso-blog/topic/search-ads)[App Marketing11](/en/aso-blog/topic/app-marketing)[App Market Insights100](/en/aso-blog/topic/app-market-insights)[App Localization15](/en/aso-blog/topic/localization)[App Keyword Research18](/en/aso-blog/topic/keyword-research)[Advanced ASO80](/en/aso-blog/topic/advanced-aso) [ App Marketing, Google Play ## June 3, 2026 ## Google I/O 2026: what the Gemini era means for Google Play ASO Know the ASO-relevant updates from Google I/O 2026 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-i-o-2026-aso-updates) [ ## June 1, 2026 ## The best tools to track your mobile app’s visibility in AI search engines and LLMs Which tools help you track how ChatGPT and other LLMs recommend your mobile app? Compare AI visibility tools built for mobile apps vs. general websites. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/tools-to-track-mobile-app-visibility-in-ai-search-engines-and-llms) [ App Market Insights, Artificial Intelligence (AI) ## June 1, 2026 ## Out now: The AI visibility playbook for apps and games It's out! Grab the only guide created to help mobile apps & games improve AI visibility. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/out-now-ai-visibility-playbook) [ Artificial Intelligence (AI), Product Updates ## May 19, 2026 ## AI Visibility for Games: Is your mobile game recommended in ChatGPT? Meet AI Visibility for Games: The first platform built to measure if, how, and where mobile games show up in AI search. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/ai-visibility-for-games-is-your-mobile-game-recommended-in-chatgpt) [ App Market Insights ## May 18, 2026 ## Average App Conversion Rate per Category [2025] Discover the conversion rates of each major app category on the US App Store and Google Play. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/average-app-conversion-rate-per-category) [ ## May 7, 2026 ## How can I measure the ROI of my ASO efforts? Learn how to measure ASO ROI using installs, revenue, and CPI savings. A practical framework to prove ASO impact to leadership. ![Phuc Nguyen](/img/2024/12/20241217_Phuc_Nguyen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Phuc Nguyen ](/en/aso-blog/how-to-measure-the-roi-of-aso) ## Discover our Series [ ###### App Store Optimization (ASO) Basics ## Read the series ](/en/aso-blog/series/app-store-optimization-basics) [ ###### Getting started with App Keyword Research ## Read the series ](/en/aso-blog/series/get-started-with-app-keyword-research) [ ###### The Basics of App Store Ratings & Reviews​ ## Read the series ](/en/aso-blog/series/app-store-ratings-reviews-basics) [ ###### The essentials of Apple Ads ## Read the series ](/en/aso-blog/series/essentials-apple-search-ads) ## [Discover all of our series](/en/aso-blog/series) [ App Keyword Research, Google Play ## March 28, 2025 ## How to add keywords to your app on Google Play? Discover how you can effectively optimize keyword placement for your app on Google Play. ![Alex Moulder](/img/2023/03/tHQJaHcm-alex-m.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alex Moulder ](/en/aso-blog/how-to-add-keywords-to-apps-on-google-play) [ Reviews and Ratings ## March 28, 2025 ## The best app review tools in 2026 Managing app store reviews at scale requires highly specialized tools. This guide compares the best app review tools, helping you understand what these platforms actually do, who needs them, and how to evaluate them quickly. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/best-app-review-tools) [ Start ASO ## March 25, 2025 ## A/B testing in ASO: the basics and beyond In this blog, we'll find out what A/B testing is and how it can benefit your app or game. ![Elizabeth Devine](/img/2025/03/Elizabeth-Devine_Profile.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Elizabeth Devine ](/en/aso-blog/basics-of-a-b-testing-in-aso) [ App Market Insights ## March 20, 2025 ## The step-by-step guide to mobile app competitor analysis Discover valuable insights from monitoring your competitors on the app stores. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/step-by-step-guide-aso-competitor-analysis) [ Apple Ads ## March 11, 2025 ## Best practices for custom product pages with Apple Ads Find out how you can leverage CPPs to optimize your Apple Ads campaigns. ![Nisrine Khafif](/img/2025/03/Nisrine_Profile.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Nisrine Khafif ](/en/aso-blog/apple-search-ads-custom-product-pages-best-practices) [ App Keyword Research, Start ASO ## March 1, 2025 ## The step-by-step guide to app store keyword research Learn how to do app keyword research like a pro in 2026. This ASO keyword research guide helps increase visibility & beat the competition. ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck ](/en/aso-blog/app-store-keyword-research-aso) [ Advanced ASO, Product Updates ## February 28, 2025 ## Incrementality Analysis: Measure the true impact of ASO and paid UA With Incrementality Analysis, measure the impact of your organic ASO and paid app store marketing efforts with statistical precision. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/incrementality-analysis-measure-the-impact-of-aso-and-paid-ua-with-precision) [ Advanced ASO, App Market Insights, Apple Ads ## February 27, 2025 ## What is incrementality in mobile app marketing? Ready to learn how to measure the impact of your organic and paid efforts? ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/what-is-incrementality-in-marketing) [ App Market Insights ## February 17, 2025 ## SEO for apps: How to drive organic traffic beyond the app stores Discover how SEO can boost your app’s visibility beyond the app stores with actionable SEO tips for 2025 ![Nathalie](/img/2024/02/nath-app-copie-croped.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Nathalie ](/en/aso-blog/seo-for-apps) [ Artificial Intelligence (AI), Product Updates ## February 14, 2025 ## AI Screenshot Search: Find instant creative inspiration Speed up your app store creative research, find unique inspiration, and improve collaboration with the AI Screenshot Search. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/ai-screenshot-library-find-instant-creative-inspiration) [ Advanced ASO ## February 1, 2025 ## A step-by-step guide to custom product pages (CPPs) Read this complete guide to custom product pages (CPPs) on the App Store. ![Lina Danilchik](/img/2025/01/Lina_headshot.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Lina Danilchik ](/en/aso-blog/guide-to-custom-product-pages-cpp) [ Apple Ads, Company Updates, Product Updates ## January 20, 2025 ## AppTweak is now an Apple Ads Partner AppTweak has officially joined the ranks as an Apple Search Ads Partner! Find out what this means for you. ![Olivier Verdin](/img/2023/03/olivier_verdin.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Olivier Verdin ](/en/aso-blog/apple-search-ads-partner) [ Reviews and Ratings ## January 14, 2025 ## How to deal with fake reviews on the app stores In this blog, we explore how you can identify fake reviews, understand their impact, and apply strategies to handle them. ![Flavien Eyer](/img/2023/03/TswfHRvK-flavien.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Flavien Eyer ](/en/aso-blog/how-to-deal-with-fake-app-reviews-on-the-app-store) [ App Market Insights ## January 8, 2025 ## ASO trends to watch in 2025 Discover the ASO trends worth keeping an eye on in 2025. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/aso-trends-to-watch-in-2025) [ Advanced ASO ## December 23, 2024 ## Tips to create high-converting screenshots for your new app launch Boost your app's conversion rate with engaging and optimized screenshots! Learn the best practices for app screenshots, including storytelling techniques, localization tips, and how to craft visuals that capture user attention and drive downloads. ![Alexandra Duquenoy](/img/2023/12/alexandra-duquenoy.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra Duquenoy ](/en/aso-blog/tips-to-create-high-converting-screenshots-for-your-new-app-launch) [ Product Updates ## December 9, 2024 ## Year in review: AppTweak’s 2024 product highlights In 2024, we introduced powerful tools for every stage of app store marketing. Read this blog to join our trip down memory lane! ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/year-in-review-apptweaks-2024-product-highlights) [ App Market Insights, Events ## November 12, 2024 ## Google PlayTime recap: Google Play’s vision for 2025 PlayTime is Google Play’s exclusive event for app publishers. Read our recap to learn about Google's upcoming features and updates in 2025. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-playtime-recap-google-plays-vision-for-2025) [ Guest Insights ## September 23, 2024 ## Mobile App Onboarding: Mastering Deep Linking & Smart Banners Learn how effective mobile app onboarding can help convert new users into loyal customers. ![Itay Droog](/img/2024/09/28.09.23_APP_GROWTH_SUMMIT_LONDON-465.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Itay Droog ](/en/aso-blog/mobile-app-onboarding-mastering-deep-linking-smart-banners) [ Reviews and Ratings ## September 19, 2024 ## Why & how to analyze app store reviews App store review analysis turns user feedback into valuable insights, helping you improve your app, satisfy users, and drive growth. Tools like AppTweak’s App Reviews Manager make this process fast and actionable. ![Flavien Eyer](/img/2023/03/TswfHRvK-flavien.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Flavien Eyer ](/en/aso-blog/why-how-to-analyze-app-store-reviews) [ App Keyword Research ## September 5, 2024 ## The Most Popular App Store Keywords of 2024 Find out the top 20 most popular keywords on the App Store for the first half of 2024. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/the-most-popular-app-store-keywords) [ Apple Ads ## September 4, 2024 ## What We Learned from Auditing Apple Search Ads Campaigns Discover the key learnings from the ASA campaign audits. ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck ](/en/aso-blog/what-we-learned-from-auditing-apple-search-ads-campaigns) [ App Market Insights, Guest Insights ## August 26, 2024 ## Optimize Creatives for UA Strategies in Mobile Gaming Get expert insights on how to optimize your creatives for UA strategies in mobile gaming. ![Osman Soysal](/img/2024/08/Osman_Soysal.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Osman Soysal ](/en/aso-blog/optimize-creatives-for-ua-strategies-in-mobile-gaming) [ App Keyword Research, Product Updates ## August 5, 2024 ## 4 Ways to Monitor Performance of All Your Ranked App Store Keywords Identify the keywords driving the most downloads with AppTweak's All Ranked Keywords performance. ![Lucas Riedinger](/img/2023/04/18102021-Lucas_Riedinger.jpg?auto=format%2Ccompress&w=150&h=200&fit=crop) Lucas Riedinger ](/en/aso-blog/overall-keyword-report-monitor-all-your-ranked-keywords) [ Product Updates ## July 15, 2024 ## Export App Store Connect and Google Play Console Data with Automated Exports If you have been doing ASO for some time, you must be familiar with App Store Connect and Google Play Console. Both platforms offer the possibility to download some of the data they record about your app however they do it in very different ways. ![Antoine Bentin](/img/2023/03/antoine-bentin.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Antoine Bentin ](/en/aso-blog/export-app-store-connect-and-google-play-console-data-by-api) [Page1](/en/aso-blog)[Page2](/en/aso-blog/page/2)[Page3](/en/aso-blog/page/3)Page4[Page5](/en/aso-blog/page/5)[Page6](/en/aso-blog/page/6)…[Page15](/en/aso-blog/page/15)