App Store Marketing Blog

All Categories 340 Start ASO 20 Reviews and Ratings 12 Product Updates 92 Guest Insights 30 Google Play 25 Events 10 Company Updates 19 Artificial Intelligence (AI) 7 Apple Ads 33 App Marketing 2 App Market Insights 94 App Localization 16 App Keyword Research 18 Advanced ASO 77

Apple Ads, Product Updates

January 18, 2024

Tools to Scale Your Apple Search Ads Campaigns in AppTweak

Learn about AppTweak's Search Ads Manager, a complete tool to create, manage, and scale ASA campaigns by uniting...

Georgia Shepherd

Advanced ASO, App Market Insights, Artificial Intelligence (AI)

January 11, 2024

ASO Trends to Look Out For in 2024

Discover the interesting trends already at play in ASO that are worth keeping an eye on in 2024....

App Market Insights, Guest Insights

January 8, 2024

7 Tips to Create an App Preview Video that Converts

Keep these expert tips in mind to create an effective preview video for your app/game....

Marine Nozerand

Reviews and Ratings

January 6, 2024

Why & How to Reply to App Store Reviews

Read these best practices to improve your app reputation management....

Guest Insights

January 3, 2024

10 Questions App Growth Professionals Should Be Able to Answer

Find out which crucial questions app growth teams should be able to answer to stay ahead of the...

Reviews and Ratings

December 27, 2023

The Impact of App Store Ratings and Reviews on App Visibility

Discover how negative app ratings and reviews can affect ASO....

Product Updates

December 18, 2023

2023 in Review: AppTweak Product Recap

AppTweak's yearly product recap – a non-exhaustive overview of our favorite releases for mobile marketers, all launched in...

Georgia Shepherd

Advanced ASO

December 11, 2023

Creatives Trends for Top Casual Mobile Games

Dive deeper into the creatives trends among the top casual mobile games on the app stores....

App Market Insights

December 1, 2023

Mobile Games Icon Trends by App Store Categories

Discover the predominant icon design & color trends for top 50 mobile games in different categories....

App Market Insights

November 14, 2023

ASO Tips & Trends for Travel and Lifestyle Apps

Discover the key trends that shape travel and lifestyle app marketing....

Suleika Vanmaele

Product Updates

November 14, 2023

ASO with AppTweak: Course & Certification

Grow your ASO knowledge with ASO with AppTweak course & certification....

Product Updates

November 8, 2023

Promotional Content & In-App Events on AppTweak

Know how AppTweak provides insights on in-app events & promotional content....

App Market Insights, Guest Insights

October 30, 2023

How to Leverage Marketing Mix Modeling & ASO for App Growth

Discover how the marketing mix model and ASO provide mobile marketers powerful insights to grow their app....

App Market Insights

October 20, 2023

Mobile App Icon Trends by App Store Categories

Read this blog to gain key insights into the top 50 apps in various categories on the app...

Taya Franchville

Product Updates

October 18, 2023

Analytics: Monitor App Performance (Downloads, Rank, & More)

The Analytics section is a crucial part of AppTweak since that is where you can measure the impact...

Justine De Halleux

Guest Insights

October 16, 2023

Apptivate Podcast: ASO Insights to Increase App Downloads

Listen to this podcast for valuable app marketing insights and ASO hacks....

Apple Ads

October 11, 2023

The Connection between Apple Search Ads & ASO

Leverage the connection between Apple Search Ads & ASO to improve app visibility....

Apple Ads

October 9, 2023

How to Use the CPA Cap in Apple Search Ads

Learn how you can leverage the new CPA cap in Apple Search Ads....

Advanced ASO

October 6, 2023

How to Optimize Your App for Black Friday & Cyber Monday

Discover how to prepare your app to leverage the potential of Black Friday....

Georgia Shepherd

Product Updates

August 24, 2023

AppsFlyer Integration Now Available in Reporting Studio

With the new AppsFlyer integration in Reporting Studio, combine data across sources and create impactful app growth reports....

App Market Insights, Guest Insights

August 20, 2023

Improve Creatives’ Performance for Mobile Gaming Ad Campaigns

Discover how to create captivating ad creatives for your mobile game....

App Keyword Research

August 18, 2023

How to Conduct Effective App Keyword Research on AppTweak

Learn how you can use AppTweak to discover valuable keyword opportunities for your app....

Lucas Riedinger

Advanced ASO, App Market Insights, Guest Insights

August 16, 2023

Complementing ASO with Paid Media Campaigns

Discover how aligning ASO and paid user acquisition can help boost your app's CVR....

Marcos Barceló

Advanced ASO

August 3, 2023

Which Factors Influence App Rankings on the App Store?

Discover the key factors that influence App Store rankings....