--- static_export_time: "2026-07-01T08:52:06+00:00" title: "App Store Marketing Blog - Page 5 of 18 - AppTweak" description: "Découvrez notre blog contenant les dernières tendances, astuces, nouveautés et interviews dans l'industrie du référencement mobile." url: "/en/aso-blog/page/5" locale: "en-US" --- # App Store Marketing Blog Subscribe to our monthly newsletter [ App Marketing ## June 15, 2026 ## WWDC 2026 recap: what’s changing for ASO teams WWDC 2026 introduced Personalized Collections, Creative Assets, and App Intents. Discover what each announcement means for ASO teams and app discovery strategy. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/apple-wwdc-2026-recap) [All Categories406](/en/aso-blog)[Start ASO24](/en/aso-blog/topic/start-aso)[Reviews and Ratings13](/en/aso-blog/topic/reviews-and-ratings)[Product Updates88](/en/aso-blog/topic/apptweak-releases)[Guest Insights30](/en/aso-blog/topic/guest-blog)[Google Play27](/en/aso-blog/topic/google-play)[Events9](/en/aso-blog/topic/events)[Company Updates20](/en/aso-blog/topic/company-announcements)[Artificial Intelligence (AI)25](/en/aso-blog/topic/artificial-intelligence-ai)[Apple Ads38](/en/aso-blog/topic/search-ads)[App Marketing11](/en/aso-blog/topic/app-marketing)[App Market Insights100](/en/aso-blog/topic/app-market-insights)[App Localization15](/en/aso-blog/topic/localization)[App Keyword Research18](/en/aso-blog/topic/keyword-research)[Advanced ASO80](/en/aso-blog/topic/advanced-aso) [ App Marketing, Google Play ## June 3, 2026 ## Google I/O 2026: what the Gemini era means for Google Play ASO Know the ASO-relevant updates from Google I/O 2026 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-i-o-2026-aso-updates) [ ## June 1, 2026 ## The best tools to track your mobile app’s visibility in AI search engines and LLMs Which tools help you track how ChatGPT and other LLMs recommend your mobile app? Compare AI visibility tools built for mobile apps vs. general websites. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/tools-to-track-mobile-app-visibility-in-ai-search-engines-and-llms) [ App Market Insights, Artificial Intelligence (AI) ## June 1, 2026 ## Out now: The AI visibility playbook for apps and games It's out! Grab the only guide created to help mobile apps & games improve AI visibility. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/out-now-ai-visibility-playbook) [ Artificial Intelligence (AI), Product Updates ## May 19, 2026 ## AI Visibility for Games: Is your mobile game recommended in ChatGPT? Meet AI Visibility for Games: The first platform built to measure if, how, and where mobile games show up in AI search. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/ai-visibility-for-games-is-your-mobile-game-recommended-in-chatgpt) [ App Market Insights ## May 18, 2026 ## Average App Conversion Rate per Category [2025] Discover the conversion rates of each major app category on the US App Store and Google Play. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/average-app-conversion-rate-per-category) [ ## May 7, 2026 ## How can I measure the ROI of my ASO efforts? Learn how to measure ASO ROI using installs, revenue, and CPI savings. A practical framework to prove ASO impact to leadership. ![Phuc Nguyen](/img/2024/12/20241217_Phuc_Nguyen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Phuc Nguyen ](/en/aso-blog/how-to-measure-the-roi-of-aso) ## Discover our Series [ ###### App Store Optimization (ASO) Basics ## Read the series ](/en/aso-blog/series/app-store-optimization-basics) [ ###### Getting started with App Keyword Research ## Read the series ](/en/aso-blog/series/get-started-with-app-keyword-research) [ ###### The Basics of App Store Ratings & Reviews​ ## Read the series ](/en/aso-blog/series/app-store-ratings-reviews-basics) [ ###### The essentials of Apple Ads ## Read the series ](/en/aso-blog/series/essentials-apple-search-ads) ## [Discover all of our series](/en/aso-blog/series) [ Apple Ads ## July 4, 2024 ## Tips to Improve Your Apple Ads Conversion Rates Read these practical tips and strategies to improve your Apple Ads conversion rates. ![Sukanya Sur](/img/2023/03/sukanya.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sukanya Sur ](/en/aso-blog/how-to-increase-your-conversion-rate-with-apple-search-ads) [ App Market Insights ## June 20, 2024 ## Apple WWDC 2024: Key ASO Updates for App Developers Discover the key ASO updates from Apple WWDC 2024. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/apple-wwdc-2024-key-aso-updates-for-app-developers) [ App Market Insights, Guest Insights ## June 19, 2024 ## UA’s Future: Google’s Privacy Sandbox vs. Apple’s SKAN Discover why Google Privacy Sandbox & Apple's SKAN are crucial for mobile marketers. ![John Koetsier](/img/2023/04/JK.webp?auto=format%2Ccompress&w=300&h=300&fit=crop) John Koetsier ](/en/aso-blog/uas-future-googles-privacy-sandbox-vs-apples-skan) [ App Market Insights, Guest Insights ## June 18, 2024 ## Top 10 Mobile Ad Trends Every Marketer Should Know Discover the top 10 mobile ad trends every app marketer must know about! ![Silvija Lazanin](/img/2024/06/Silvija-Lazanin.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Silvija Lazanin ](/en/aso-blog/top-10-mobile-ad-trends-every-marketer-should-know) [ Apple Ads ## June 17, 2024 ## How to Raise Bids Effectively in Apple Search Ads? Discover tips and best practices for setting CPT bids in Apple Search Ads. ![Sukanya Sur](/img/2023/03/sukanya.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sukanya Sur ](/en/aso-blog/how-to-raise-bids-effectively-in-apple-search-ads) [ Apple Ads ## June 16, 2024 ## What Are the Different Match Types in Apple Ads? Use the right match types in Apple Ads to boost your campaign's performance on the App Store. ![Sukanya Sur](/img/2023/03/sukanya.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sukanya Sur ](/en/aso-blog/what-are-the-different-match-types-in-apple-search-ads) [ Advanced ASO ## June 5, 2024 ## How to Leverage App Store Seasonality for Sports? Learn how to capitalize on the sports season to boost your app's visibility. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/how-to-leverage-app-store-seasonality-for-sports) [ Advanced ASO, Artificial Intelligence (AI), Google Play ## May 23, 2024 ## Google I/O 2024 Highlights: AI & Google Play Updates Catch the key highlights from Google I/O 2024 focusing on AI and Google Play updates. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-i-o-2024-highlights-ai-google-play-updates) [ Apple Ads, Guest Insights ## May 14, 2024 ## Improve Apple Search Ads Performance with Multiple Ad Placement Strategy Discover how to make the most of Apple's multiple Search Ads placements for your app growth. ![Nathan Huang](/img/2024/04/image-20240321-120834.png?auto=format%2Ccompress&w=300&h=300&fit=crop) Nathan Huang ](/en/aso-blog/boost-app-visibility-with-multiple-search-ads-placements) [ Advanced ASO, Apple Ads ## May 7, 2024 ## The ASO & Apple Search Ads Growth Loop Unite your ASO and ASO strategies successfully on the App Store. ![Anthony Ansuncion](/img/2023/03/anthony_a.png?auto=format%2Ccompress&w=300&h=300&fit=crop) Anthony Ansuncion ](/en/aso-blog/mau-recap-successful-synergies-between-aso-apple-search-ads) [ Advanced ASO ## April 24, 2024 ## Design creatives for your app or game: ASO best practices Discover app creatives best practices that will help you stand out from the competition and target potential users effectively. ![Anthony Ansuncion](/img/2023/03/anthony_a.png?auto=format%2Ccompress&w=300&h=300&fit=crop) Anthony Ansuncion ](/en/aso-blog/best-aso-practices-for-your-app-game-creatives) [ App Market Insights ## April 22, 2024 ## Discover 10 Hidden Gems on AppTweak to Boost Your ASO Discover these 10 hidden gems on AppTweak to help boost your ASO. ![Taya Franchville](/img/2023/03/21062022-Taya_Franchville.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Taya Franchville ](/en/aso-blog/discover-the-10-hidden-gems-on-apptweak) [ Google Play, Start ASO ## April 11, 2024 ## App Store Optimization (ASO) Checklist for Google Play Use this ASO checklist to increase your app’s visibility on Google Play. ![Sukanya Sur](/img/2023/03/sukanya.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sukanya Sur ](/en/aso-blog/app-store-optimization-aso-checklist-for-google-play) [ Start ASO ## April 10, 2024 ## App Store Optimization (ASO) Checklist for iOS Check out this ASO checklist to boost your app downloads on the App Store. ![Justin Duckers](/img/2023/03/justin-1.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Justin Duckers ](/en/aso-blog/app-store-optimization-aso-checklist-for-ios) [ Apple Ads, Guest Insights ## March 13, 2024 ## How Can Apple Search Ads Boost User Acquisition Strategies? Learn how you can optimize your Apple Search Ads campaigns to boost user acquisition strategies. ![Musique Battut](/img/2024/02/zfCo3ILm-Musique-Battut.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Musique Battut ](/en/aso-blog/how-can-apple-search-ads-boost-user-acquisition-strategies) [ Company Updates, Product Updates ## February 22, 2024 ## The Ultimate App Store Marketing & Intelligence Kit Use AppTweak's app store marketing platform and maximize your app store impact. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/the-ultimate-app-store-marketing-intelligence-kit) [ Reviews and Ratings ## February 19, 2024 ## Understanding Sentiment Analysis in App Reviews Understand what user sentiment analysis means in app reviews to make data-driven decisions. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/use-app-review-sentiment-analysis-to-make-product-decisions) [ Advanced ASO, App Market Insights ## February 15, 2024 ## Leveraging the App Stores as a True Marketing Channel Understand how mobile marketers can maximize their impact by leveraging the app stores as a true marketing channel. ![Sukanya Sur](/img/2023/03/sukanya.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sukanya Sur ](/en/aso-blog/leveraging-the-app-stores-as-a-true-marketing-channel) [ Apple Ads ## February 12, 2024 ## Should You Run Brand Defense Campaigns in Apple Search Ads? Consider these key factors before you run brand defense campaigns in Apple Search Ads. ![Justin Duckers](/img/2023/03/justin-1.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Justin Duckers ](/en/aso-blog/should-you-run-brand-defense-campaigns-in-apple-search-ads) [ App Market Insights ## January 31, 2024 ## Apple’s Response to EU’s DMA & its Impact on iOS Developers Here are our key takeaways on how Apple plans to comply with the DMA's new rules. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/apples-response-to-eus-dma-its-impact-on-ios-developers) [ App Market Insights, Apple Ads ## January 29, 2024 ## How Do Mobile Games Use Custom Product Pages (CPPs)? Discover how mobile gaming apps are leveraging custom product pages on the App Store. ![Sukanya Sur](/img/2023/03/sukanya.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sukanya Sur ](/en/aso-blog/how-mobile-games-use-custom-product-pages-for-apple-search-ads) [ Apple Ads, Product Updates ## January 18, 2024 ## Tools to scale your Apple Ads campaigns in AppTweak Learn about AppTweak's Campaign Manager, a complete tool to create, manage, and scale Apple Ads campaigns by uniting ASO & Apple Ads. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/new-tools-to-manage-apple-search-ads-campaigns) [ Advanced ASO, App Market Insights, Artificial Intelligence (AI) ## January 11, 2024 ## ASO Trends to Look Out For in 2024 Discover the interesting trends already at play in ASO that are worth keeping an eye on in 2024. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/aso-trends-to-look-out-for-in-2024) [ App Market Insights, Guest Insights ## January 8, 2024 ## 7 Tips to Create an App Preview Video that Converts Keep these expert tips in mind to create an effective preview video for your app/game. ![Marine Nozerand](/img/2023/12/1557009487487.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marine Nozerand ](/en/aso-blog/keys-to-an-app-preview-video-that-converts) [Page1](/en/aso-blog)…[Page3](/en/aso-blog/page/3)[Page4](/en/aso-blog/page/4)Page5[Page6](/en/aso-blog/page/6)[Page7](/en/aso-blog/page/7)…[Page15](/en/aso-blog/page/15)