--- static_export_time: "2026-10-07T01:32:09+00:00" title: "App Store Marketing Blog - Page 6 of 19 - AppTweak" description: "Discover our ASO & Mobile Growth blog: insights, best practices, industry updates, tips & tricks, our latest features, and company announcements." url: "/en/aso-blog/page/6" locale: "en-US" --- # App Store Marketing Blog Subscribe to our monthly newsletter [ ## September 30, 2026 ## Which sources AI search engines cite when recommending apps AppTweak analyzed 125,000+ ChatGPT app recommendations in May 2026. See which sources AI cites most: app store listings (47.5%), the open web, and more. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/which-sources-do-ai-search-engines-cite-when-recommending-mobile-apps) Search into posts... [All Categories417](/en/aso-blog)[Start ASO25](/en/aso-blog/topic/start-aso)[Reviews and Ratings13](/en/aso-blog/topic/reviews-and-ratings)[Product Updates88](/en/aso-blog/topic/apptweak-releases)[Guest Insights30](/en/aso-blog/topic/guest-blog)[Google Play27](/en/aso-blog/topic/google-play)[Events9](/en/aso-blog/topic/events)[Company Updates20](/en/aso-blog/topic/company-announcements)[Artificial Intelligence (AI)31](/en/aso-blog/topic/artificial-intelligence-ai)[Apple Ads38](/en/aso-blog/topic/search-ads)[App Marketing11](/en/aso-blog/topic/app-marketing)[App Market Insights103](/en/aso-blog/topic/app-market-insights)[App Localization15](/en/aso-blog/topic/localization)[App Keyword Research19](/en/aso-blog/topic/keyword-research)[AI Visibility13](/en/aso-blog/topic/ai-visibility-apps-games)[Advanced ASO84](/en/aso-blog/topic/advanced-aso) [ Product Updates ## September 24, 2026 ## ASO API endpoints: which endpoint returns the app store data you need See which AppTweak API endpoint returns each ASO data type: keyword volumes, rankings, reviews, downloads, top charts and MCP, with docs links. ![Antoine Bentin](/img/2023/03/antoine-bentin.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Antoine Bentin ](/en/aso-blog/aso-api-endpoints) [ AI Visibility ## September 21, 2026 ## GEO for apps: a framework to increase your mobile app’s visibility in AI search Discover Generative Engine Optimization (GEO) for mobile apps. Learn a practical framework to align your app store listing, owned website, and external authority so AI search engines can easily understand, trust, and recommend your app. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/geo-for-apps) [ App Market Insights ## September 19, 2026 ## ASO news & app store updates 2026 Stay up to date about all recent developments in ASO and the app stores in 2026. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/app-store-optimization-news-app-store-updates) [ App Market Insights ## September 17, 2026 ## SEO for apps: How to drive organic traffic and downloads beyond the app stores Discover how SEO can boost your app’s visibility beyond the app stores with actionable SEO tips for 2025 ![Nathalie](/img/2024/02/nath-app-copie-croped.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Nathalie ](/en/aso-blog/seo-for-apps) [ AI Visibility, App Market Insights ## September 14, 2026 ## The state of AI app discovery: what 1,000 U.S. adults told us about how they find apps AppTweak surveyed 1,000 U.S. adults: 53% would consider AI to find their next app. Get the full results. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/ai-app-discovery-survey) [ Advanced ASO, AI Visibility, Artificial Intelligence (AI) ## August 28, 2026 ## 4 experiments to improve your app’s AI visibility Four experiments app marketers can run this week to improve how often AI search engines recommend their app: store description, website structure, citations, and community presence. What to change, why it works, and how to measure it. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/4-experiments-to-improve-app-ai-visibility) ## Discover our Series [ ###### App Store Optimization (ASO) Basics ## Read the series ](/en/aso-blog/series/app-store-optimization-basics) [ ###### Getting started with App Keyword Research ## Read the series ](/en/aso-blog/series/get-started-with-app-keyword-research) [ ###### The Basics of App Store Ratings & Reviews​ ## Read the series ](/en/aso-blog/series/app-store-ratings-reviews-basics) [ ###### The essentials of Apple Ads ## Read the series ](/en/aso-blog/series/essentials-apple-search-ads) ## [Discover all of our series](/en/aso-blog/series) [ Apple Ads, Guest Insights ## March 13, 2024 ## How Can Apple Search Ads Boost User Acquisition Strategies? Learn how you can optimize your Apple Search Ads campaigns to boost user acquisition strategies. ![Musique Battut](/img/2024/02/zfCo3ILm-Musique-Battut.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Musique Battut ](/en/aso-blog/how-can-apple-search-ads-boost-user-acquisition-strategies) [ Company Updates, Product Updates ## February 22, 2024 ## The Ultimate App Store Marketing & Intelligence Kit Use AppTweak's app store marketing platform and maximize your app store impact. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/the-ultimate-app-store-marketing-intelligence-kit) [ Reviews and Ratings ## February 19, 2024 ## Understanding Sentiment Analysis in App Reviews Understand what user sentiment analysis means in app reviews to make data-driven decisions. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/use-app-review-sentiment-analysis-to-make-product-decisions) [ Advanced ASO, App Market Insights ## February 15, 2024 ## Leveraging the App Stores as a True Marketing Channel Understand how mobile marketers can maximize their impact by leveraging the app stores as a true marketing channel. ![Sukanya Sur](/img/2023/03/sukanya.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sukanya Sur ](/en/aso-blog/leveraging-the-app-stores-as-a-true-marketing-channel) [ Apple Ads ## February 12, 2024 ## Should You Run Brand Defense Campaigns in Apple Search Ads? Consider these key factors before you run brand defense campaigns in Apple Search Ads. ![Justin Duckers](/img/2023/03/justin-1.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Justin Duckers ](/en/aso-blog/should-you-run-brand-defense-campaigns-in-apple-search-ads) [ App Market Insights ## January 31, 2024 ## Apple’s Response to EU’s DMA & its Impact on iOS Developers Here are our key takeaways on how Apple plans to comply with the DMA's new rules. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/apples-response-to-eus-dma-its-impact-on-ios-developers) [ App Market Insights, Apple Ads ## January 29, 2024 ## How Do Mobile Games Use Custom Product Pages (CPPs)? Discover how mobile gaming apps are leveraging custom product pages on the App Store. ![Sukanya Sur](/img/2023/03/sukanya.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sukanya Sur ](/en/aso-blog/how-mobile-games-use-custom-product-pages-for-apple-search-ads) [ Apple Ads, Product Updates ## January 18, 2024 ## Tools to scale your Apple Ads campaigns in AppTweak Learn about AppTweak's Campaign Manager, a complete tool to create, manage, and scale Apple Ads campaigns by uniting ASO & Apple Ads. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/new-tools-to-manage-apple-search-ads-campaigns) [ Advanced ASO, App Market Insights, Artificial Intelligence (AI) ## January 11, 2024 ## ASO Trends to Look Out For in 2024 Discover the interesting trends already at play in ASO that are worth keeping an eye on in 2024. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/aso-trends-to-look-out-for-in-2024) [ App Market Insights, Guest Insights ## January 8, 2024 ## 7 Tips to Create an App Preview Video that Converts Keep these expert tips in mind to create an effective preview video for your app/game. ![Marine Nozerand](/img/2023/12/1557009487487.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marine Nozerand ](/en/aso-blog/keys-to-an-app-preview-video-that-converts) [ Guest Insights ## January 3, 2024 ## 10 Questions App Growth Professionals Should Be Able to Answer Find out which crucial questions app growth teams should be able to answer to stay ahead of the curve. ![Ilan Mintz](/img/2024/01/author-pic.png?auto=format%2Ccompress&w=200&h=200&fit=crop) Ilan Mintz ](/en/aso-blog/10-questions-app-growth-professionals-should-be-able-to-answer) [ Product Updates ## December 18, 2023 ## 2023 in Review: AppTweak Product Recap AppTweak's yearly product recap – a non-exhaustive overview of our favorite releases for mobile marketers, all launched in 2023. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/2023-in-review-apptweak-product-recap) [ Advanced ASO ## December 11, 2023 ## Creatives Trends for Top Casual Mobile Games Dive deeper into the creatives trends among the top casual mobile games on the app stores. ![Justin Duckers](/img/2023/03/justin-1.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Justin Duckers ](/en/aso-blog/creatives-trends-for-top-casual-mobile-games) [ App Market Insights ## December 1, 2023 ## Mobile Games Icon Trends by App Store Categories Discover the predominant icon design & color trends for top 50 mobile games in different categories. ![Madeleine Hoy](/img/2023/03/madeleine-hoy.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Madeleine Hoy ](/en/aso-blog/infographic-mobile-games-app-icon-trends) [ App Market Insights ## November 14, 2023 ## ASO Tips & Trends for Travel and Lifestyle Apps Discover the key trends that shape travel and lifestyle app marketing. ![Suleika Vanmaele](/img/2023/03/24112022-Suleika_Vanmaele.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Suleika Vanmaele ](/en/aso-blog/aso-tips-trends-for-travel-and-lifestyle-apps) [ Product Updates ## November 14, 2023 ## ASO with AppTweak: Course & Certification Grow your ASO knowledge with ASO with AppTweak course & certification. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/aso-with-apptweak-course-certification) [ Product Updates ## November 8, 2023 ## Promotional Content & In-App Events on AppTweak Know how AppTweak provides insights on in-app events & promotional content. ![Flavien Eyer](/img/2023/03/TswfHRvK-flavien.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Flavien Eyer ](/en/aso-blog/in-app-events-are-now-available-on-apptweak-and-apptweak-only) [ App Market Insights, Guest Insights ## October 30, 2023 ## How to Leverage Marketing Mix Modeling & ASO for App Growth Discover how the marketing mix model and ASO provide mobile marketers powerful insights to grow their app. ![Dana Kang](/img/2023/10/dana-kang.jpeg?auto=format%2Ccompress&w=200&h=200&fit=crop) Dana Kang ](/en/aso-blog/how-to-leverage-marketing-mix-modeling-aso-for-app-growth) [ App Market Insights ## October 20, 2023 ## Mobile App Icon Trends by App Store Categories Read this blog to gain key insights into the top 50 apps in various categories on the app stores. ![Taya Franchville](/img/2023/03/21062022-Taya_Franchville.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Taya Franchville ](/en/aso-blog/infographic-mobile-games-app-icon-trends-2) [ Product Updates ## October 18, 2023 ## Analytics: Monitor App Performance (Downloads, Rank, & More) The Analytics section is a crucial part of AppTweak since that is where you can measure the impact of your ASO efforts. In this section, you will find your app’s category rank, App Power, downloads, revenue, and more. These are all KPIs that can help you judge how your app compares to the competition. ![Justine De Halleux](/img/2023/03/justine-de-halleux.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Justine De Halleux ](/en/aso-blog/analytics-2-0-a-new-way-to-monitor-app-performance) [ Guest Insights ## October 16, 2023 ## Apptivate Podcast: ASO Insights to Increase App Downloads Listen to this podcast for valuable app marketing insights and ASO hacks. ![Fred Simmons](/img/2023/10/fred-simmons.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Fred Simmons ](/en/aso-blog/apptivate-podcast-aso-insights-to-increase-app-downloads) [ Apple Ads ## October 11, 2023 ## The Connection between Apple Search Ads & ASO Leverage the connection between Apple Search Ads & ASO to improve app visibility. ![Ian Pernia](/img/2023/04/20062022-Ian_Pernia.jpg?auto=format%2Ccompress&w=150&h=200&fit=crop) Ian Pernia ](/en/aso-blog/the-connection-between-asa-and-aso-a-shopkick-case-study) [ Apple Ads ## October 9, 2023 ## How to use the CPA Cap in Apple Ads Learn how you can leverage the new CPA cap in Apple Ads. ![Ian Pernia](/img/2023/04/20062022-Ian_Pernia.jpg?auto=format%2Ccompress&w=150&h=200&fit=crop) Ian Pernia ](/en/aso-blog/how-to-use-the-cpa-cap-in-apple-search-ads) [ Advanced ASO ## October 6, 2023 ## How to Optimize Your App for Black Friday & Cyber Monday Discover how to prepare your app to leverage the potential of Black Friday. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/getting-your-app-ready-for-black-friday-cyber-monday) [Page1](/en/aso-blog)…[Page4](/en/aso-blog/page/4)[Page5](/en/aso-blog/page/5)Page6[Page7](/en/aso-blog/page/7)[Page8](/en/aso-blog/page/8)…[Page16](/en/aso-blog/page/16)