--- static_export_time: "2026-07-01T08:52:06+00:00" title: "App Store Marketing Blog - Page 6 of 18 - AppTweak" description: "Découvrez notre blog contenant les dernières tendances, astuces, nouveautés et interviews dans l'industrie du référencement mobile." url: "/en/aso-blog/page/6" locale: "en-US" --- # App Store Marketing Blog Subscribe to our monthly newsletter [ App Marketing ## June 15, 2026 ## WWDC 2026 recap: what’s changing for ASO teams WWDC 2026 introduced Personalized Collections, Creative Assets, and App Intents. Discover what each announcement means for ASO teams and app discovery strategy. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/apple-wwdc-2026-recap) [All Categories406](/en/aso-blog)[Start ASO24](/en/aso-blog/topic/start-aso)[Reviews and Ratings13](/en/aso-blog/topic/reviews-and-ratings)[Product Updates88](/en/aso-blog/topic/apptweak-releases)[Guest Insights30](/en/aso-blog/topic/guest-blog)[Google Play27](/en/aso-blog/topic/google-play)[Events9](/en/aso-blog/topic/events)[Company Updates20](/en/aso-blog/topic/company-announcements)[Artificial Intelligence (AI)25](/en/aso-blog/topic/artificial-intelligence-ai)[Apple Ads38](/en/aso-blog/topic/search-ads)[App Marketing11](/en/aso-blog/topic/app-marketing)[App Market Insights100](/en/aso-blog/topic/app-market-insights)[App Localization15](/en/aso-blog/topic/localization)[App Keyword Research18](/en/aso-blog/topic/keyword-research)[Advanced ASO80](/en/aso-blog/topic/advanced-aso) [ App Marketing, Google Play ## June 3, 2026 ## Google I/O 2026: what the Gemini era means for Google Play ASO Know the ASO-relevant updates from Google I/O 2026 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-i-o-2026-aso-updates) [ ## June 1, 2026 ## The best tools to track your mobile app’s visibility in AI search engines and LLMs Which tools help you track how ChatGPT and other LLMs recommend your mobile app? Compare AI visibility tools built for mobile apps vs. general websites. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/tools-to-track-mobile-app-visibility-in-ai-search-engines-and-llms) [ App Market Insights, Artificial Intelligence (AI) ## June 1, 2026 ## Out now: The AI visibility playbook for apps and games It's out! Grab the only guide created to help mobile apps & games improve AI visibility. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/out-now-ai-visibility-playbook) [ Artificial Intelligence (AI), Product Updates ## May 19, 2026 ## AI Visibility for Games: Is your mobile game recommended in ChatGPT? Meet AI Visibility for Games: The first platform built to measure if, how, and where mobile games show up in AI search. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/ai-visibility-for-games-is-your-mobile-game-recommended-in-chatgpt) [ App Market Insights ## May 18, 2026 ## Average App Conversion Rate per Category [2025] Discover the conversion rates of each major app category on the US App Store and Google Play. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/average-app-conversion-rate-per-category) [ ## May 7, 2026 ## How can I measure the ROI of my ASO efforts? Learn how to measure ASO ROI using installs, revenue, and CPI savings. A practical framework to prove ASO impact to leadership. ![Phuc Nguyen](/img/2024/12/20241217_Phuc_Nguyen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Phuc Nguyen ](/en/aso-blog/how-to-measure-the-roi-of-aso) ## Discover our Series [ ###### App Store Optimization (ASO) Basics ## Read the series ](/en/aso-blog/series/app-store-optimization-basics) [ ###### Getting started with App Keyword Research ## Read the series ](/en/aso-blog/series/get-started-with-app-keyword-research) [ ###### The Basics of App Store Ratings & Reviews​ ## Read the series ](/en/aso-blog/series/app-store-ratings-reviews-basics) [ ###### The essentials of Apple Ads ## Read the series ](/en/aso-blog/series/essentials-apple-search-ads) ## [Discover all of our series](/en/aso-blog/series) [ Guest Insights ## January 3, 2024 ## 10 Questions App Growth Professionals Should Be Able to Answer Find out which crucial questions app growth teams should be able to answer to stay ahead of the curve. ![Ilan Mintz](/img/2024/01/author-pic.png?auto=format%2Ccompress&w=200&h=200&fit=crop) Ilan Mintz ](/en/aso-blog/10-questions-app-growth-professionals-should-be-able-to-answer) [ Product Updates ## December 18, 2023 ## 2023 in Review: AppTweak Product Recap AppTweak's yearly product recap – a non-exhaustive overview of our favorite releases for mobile marketers, all launched in 2023. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/2023-in-review-apptweak-product-recap) [ Advanced ASO ## December 11, 2023 ## Creatives Trends for Top Casual Mobile Games Dive deeper into the creatives trends among the top casual mobile games on the app stores. ![Justin Duckers](/img/2023/03/justin-1.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Justin Duckers ](/en/aso-blog/creatives-trends-for-top-casual-mobile-games) [ App Market Insights ## December 1, 2023 ## Mobile Games Icon Trends by App Store Categories Discover the predominant icon design & color trends for top 50 mobile games in different categories. ![Madeleine Hoy](/img/2023/03/madeleine-hoy.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Madeleine Hoy ](/en/aso-blog/infographic-mobile-games-app-icon-trends) [ App Market Insights ## November 14, 2023 ## ASO Tips & Trends for Travel and Lifestyle Apps Discover the key trends that shape travel and lifestyle app marketing. ![Suleika Vanmaele](/img/2023/03/24112022-Suleika_Vanmaele.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Suleika Vanmaele ](/en/aso-blog/aso-tips-trends-for-travel-and-lifestyle-apps) [ Product Updates ## November 14, 2023 ## ASO with AppTweak: Course & Certification Grow your ASO knowledge with ASO with AppTweak course & certification. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/aso-with-apptweak-course-certification) [ Product Updates ## November 8, 2023 ## Promotional Content & In-App Events on AppTweak Know how AppTweak provides insights on in-app events & promotional content. ![Flavien Eyer](/img/2023/03/TswfHRvK-flavien.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Flavien Eyer ](/en/aso-blog/in-app-events-are-now-available-on-apptweak-and-apptweak-only) [ App Market Insights, Guest Insights ## October 30, 2023 ## How to Leverage Marketing Mix Modeling & ASO for App Growth Discover how the marketing mix model and ASO provide mobile marketers powerful insights to grow their app. ![Dana Kang](/img/2023/10/dana-kang.jpeg?auto=format%2Ccompress&w=200&h=200&fit=crop) Dana Kang ](/en/aso-blog/how-to-leverage-marketing-mix-modeling-aso-for-app-growth) [ App Market Insights ## October 20, 2023 ## Mobile App Icon Trends by App Store Categories Read this blog to gain key insights into the top 50 apps in various categories on the app stores. ![Taya Franchville](/img/2023/03/21062022-Taya_Franchville.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Taya Franchville ](/en/aso-blog/infographic-mobile-games-app-icon-trends-2) [ Product Updates ## October 18, 2023 ## Analytics: Monitor App Performance (Downloads, Rank, & More) The Analytics section is a crucial part of AppTweak since that is where you can measure the impact of your ASO efforts. In this section, you will find your app’s category rank, App Power, downloads, revenue, and more. These are all KPIs that can help you judge how your app compares to the competition. ![Justine De Halleux](/img/2023/03/justine-de-halleux.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Justine De Halleux ](/en/aso-blog/analytics-2-0-a-new-way-to-monitor-app-performance) [ Guest Insights ## October 16, 2023 ## Apptivate Podcast: ASO Insights to Increase App Downloads Listen to this podcast for valuable app marketing insights and ASO hacks. ![Fred Simmons](/img/2023/10/fred-simmons.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Fred Simmons ](/en/aso-blog/apptivate-podcast-aso-insights-to-increase-app-downloads) [ Apple Ads ## October 11, 2023 ## The Connection between Apple Search Ads & ASO Leverage the connection between Apple Search Ads & ASO to improve app visibility. ![Ian Pernia](/img/2023/04/20062022-Ian_Pernia.jpg?auto=format%2Ccompress&w=150&h=200&fit=crop) Ian Pernia ](/en/aso-blog/the-connection-between-asa-and-aso-a-shopkick-case-study) [ Apple Ads ## October 9, 2023 ## How to use the CPA Cap in Apple Ads Learn how you can leverage the new CPA cap in Apple Ads. ![Ian Pernia](/img/2023/04/20062022-Ian_Pernia.jpg?auto=format%2Ccompress&w=150&h=200&fit=crop) Ian Pernia ](/en/aso-blog/how-to-use-the-cpa-cap-in-apple-search-ads) [ Advanced ASO ## October 6, 2023 ## How to Optimize Your App for Black Friday & Cyber Monday Discover how to prepare your app to leverage the potential of Black Friday. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/getting-your-app-ready-for-black-friday-cyber-monday) [ Product Updates ## August 24, 2023 ## AppsFlyer Integration Now Available in Reporting Studio With the new AppsFlyer integration in Reporting Studio, combine data across sources and create impactful app growth reports. ![Antoine Bentin](/img/2023/03/antoine-bentin.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Antoine Bentin ](/en/aso-blog/appsflyer-integration-now-available-in-reporting-studio) [ App Market Insights, Guest Insights ## August 20, 2023 ## Improve Creatives’ Performance for Mobile Gaming Ad Campaigns Discover how to create captivating ad creatives for your mobile game. ![Mafe Roig](/img/2023/08/Mafe-Roig.png?auto=format%2Ccompress&w=300&h=300&fit=crop) Mafe Roig ](/en/aso-blog/improve-creatives-performance-for-mobile-gaming-ad-campaigns) [ App Keyword Research ## August 18, 2023 ## How to Conduct Effective App Keyword Research on AppTweak Learn how you can use AppTweak to discover valuable keyword opportunities for your app. ![Lucas Riedinger](/img/2023/04/18102021-Lucas_Riedinger.jpg?auto=format%2Ccompress&w=150&h=200&fit=crop) Lucas Riedinger ](/en/aso-blog/how-to-conduct-keyword-research-on-apptweak) [ Advanced ASO, App Market Insights, Guest Insights ## August 16, 2023 ## Complementing ASO with Paid Media Campaigns Discover how aligning ASO and paid user acquisition can help boost your app's CVR. ![Marcos Barceló](/img/2023/08/Marcos-Barcelo.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marcos Barceló ](/en/aso-blog/complementing-aso-with-paid-media-campaigns) [ App Market Insights, Guest Insights ## August 1, 2023 ## Top Growth Hacks for Mobile App Retargeting Campaigns Dive into these top growth hacks for running successful app retargeting campaigns. ![Angela Humphrey](/img/2023/07/Angela-Humphrey-VP-of-Business-Development.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Angela Humphrey ](/en/aso-blog/top-growth-hacks-for-mobile-app-retargeting-campaigns) [ Apple Ads ## June 29, 2023 ## How to Analyze Apple Ads Performance? Measure campaign performance with Apple Ads Analytics & use Campaign Manager for data-driven insights. ![Suleika Vanmaele](/img/2023/03/24112022-Suleika_Vanmaele.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Suleika Vanmaele ](/en/aso-blog/how-to-analyze-apple-search-ads-performance) [ App Market Insights, Guest Insights ## June 27, 2023 ## 10 Mobile App Monetization Strategies Dive into these 10 mobile app monetization strategies for your mobile app or game. ![Raquel Ríos](/img/2023/06/Raquel-Rios-Tappx.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Raquel Ríos ](/en/aso-blog/mobile-app-monetization-strategies) [ Advanced ASO, Guest Insights ## June 20, 2023 ## Key ASO Tips for Your App Growth Consider these key ASO tips to take your app or game to the next level! ![Mariia Chernoplyokova](/img/2023/06/PhotoRoom_20230523_154201.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Mariia Chernoplyokova ](/en/aso-blog/aso-hacks-tips-to-grow-your-apps-games) [ Advanced ASO, Apple Ads, Product Updates ## June 20, 2023 ## CPP Explorer: Custom Product Pages Insights on AppTweak With CPP Explorer, visualize any app’s CPP in seconds and find new inspiration to increase App Store visibility. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/custom-product-pages-now-on-apptweak-app-store-examples) [ Advanced ASO ## June 14, 2023 ## iOS 17 Announcements: What Does Apple Have in Store for ASO? Check out these biggest iOS 17 announcements that will have an impact on ASO. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/ios-17-announcements-what-does-apple-have-in-store-for-aso) [Page1](/en/aso-blog)…[Page4](/en/aso-blog/page/4)[Page5](/en/aso-blog/page/5)Page6[Page7](/en/aso-blog/page/7)[Page8](/en/aso-blog/page/8)…[Page15](/en/aso-blog/page/15)