--- static_export_time: "2026-07-01T08:52:06+00:00" title: "App Store Marketing Blog - Page 7 of 18 - AppTweak" description: "Découvrez notre blog contenant les dernières tendances, astuces, nouveautés et interviews dans l'industrie du référencement mobile." url: "/en/aso-blog/page/7" locale: "en-US" --- # App Store Marketing Blog Subscribe to our monthly newsletter [ App Marketing ## June 15, 2026 ## WWDC 2026 recap: what’s changing for ASO teams WWDC 2026 introduced Personalized Collections, Creative Assets, and App Intents. Discover what each announcement means for ASO teams and app discovery strategy. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/apple-wwdc-2026-recap) [All Categories406](/en/aso-blog)[Start ASO24](/en/aso-blog/topic/start-aso)[Reviews and Ratings13](/en/aso-blog/topic/reviews-and-ratings)[Product Updates88](/en/aso-blog/topic/apptweak-releases)[Guest Insights30](/en/aso-blog/topic/guest-blog)[Google Play27](/en/aso-blog/topic/google-play)[Events9](/en/aso-blog/topic/events)[Company Updates20](/en/aso-blog/topic/company-announcements)[Artificial Intelligence (AI)25](/en/aso-blog/topic/artificial-intelligence-ai)[Apple Ads38](/en/aso-blog/topic/search-ads)[App Marketing11](/en/aso-blog/topic/app-marketing)[App Market Insights100](/en/aso-blog/topic/app-market-insights)[App Localization15](/en/aso-blog/topic/localization)[App Keyword Research18](/en/aso-blog/topic/keyword-research)[Advanced ASO80](/en/aso-blog/topic/advanced-aso) [ App Marketing, Google Play ## June 3, 2026 ## Google I/O 2026: what the Gemini era means for Google Play ASO Know the ASO-relevant updates from Google I/O 2026 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-i-o-2026-aso-updates) [ ## June 1, 2026 ## The best tools to track your mobile app’s visibility in AI search engines and LLMs Which tools help you track how ChatGPT and other LLMs recommend your mobile app? Compare AI visibility tools built for mobile apps vs. general websites. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/tools-to-track-mobile-app-visibility-in-ai-search-engines-and-llms) [ App Market Insights, Artificial Intelligence (AI) ## June 1, 2026 ## Out now: The AI visibility playbook for apps and games It's out! Grab the only guide created to help mobile apps & games improve AI visibility. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/out-now-ai-visibility-playbook) [ Artificial Intelligence (AI), Product Updates ## May 19, 2026 ## AI Visibility for Games: Is your mobile game recommended in ChatGPT? Meet AI Visibility for Games: The first platform built to measure if, how, and where mobile games show up in AI search. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/ai-visibility-for-games-is-your-mobile-game-recommended-in-chatgpt) [ App Market Insights ## May 18, 2026 ## Average App Conversion Rate per Category [2025] Discover the conversion rates of each major app category on the US App Store and Google Play. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/average-app-conversion-rate-per-category) [ ## May 7, 2026 ## How can I measure the ROI of my ASO efforts? Learn how to measure ASO ROI using installs, revenue, and CPI savings. A practical framework to prove ASO impact to leadership. ![Phuc Nguyen](/img/2024/12/20241217_Phuc_Nguyen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Phuc Nguyen ](/en/aso-blog/how-to-measure-the-roi-of-aso) ## Discover our Series [ ###### App Store Optimization (ASO) Basics ## Read the series ](/en/aso-blog/series/app-store-optimization-basics) [ ###### Getting started with App Keyword Research ## Read the series ](/en/aso-blog/series/get-started-with-app-keyword-research) [ ###### The Basics of App Store Ratings & Reviews​ ## Read the series ](/en/aso-blog/series/app-store-ratings-reviews-basics) [ ###### The essentials of Apple Ads ## Read the series ](/en/aso-blog/series/essentials-apple-search-ads) ## [Discover all of our series](/en/aso-blog/series) [ Advanced ASO, Events ## June 12, 2023 ## ASO Conference 2023 Part 2 Recap: Advanced Topics in ASO Discover the main insights from the ASO Conference, where we look closely at AI, ASO for crypto apps, and iOS sideloading. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/aso-conference-2023-part-2-recap-advanced-topics-in-aso) [ Advanced ASO, Events ## June 12, 2023 ## ASO Conference 2023 Part 1 Recap: ASO Fundamentals Read this blog recap for insights & takeaways at the 6th ASO Conference in Berlin. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/aso-conference-2023-part-1-recap-aso-fundamentals) [ App Market Insights, Guest Insights ## June 12, 2023 ## 10 Tips to Optimize Your App Paywall Keep these 10 tips in mind to successfully optimize your app paywall. ![Bomee Lafitte](/img/2023/06/Bomee-Lafitte-Headshot-1.png?auto=format%2Ccompress&w=300&h=300&fit=crop) Bomee Lafitte ](/en/aso-blog/10-tips-to-optimize-your-app-paywall) [ App Keyword Research, Apple Ads ## June 6, 2023 ## How to Choose Keywords for Apple Ads Campaigns? Learn how to choose the most effective keywords to maximize the performance of your Apple Ads campaigns. ![Suleika Vanmaele](/img/2023/03/24112022-Suleika_Vanmaele.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Suleika Vanmaele ](/en/aso-blog/how-to-choose-keywords-for-apple-search-ads-campaigns) [ Advanced ASO, Guest Insights, Product Updates ## May 17, 2023 ## Double the Insights, Double the Impact: Union of ASO & MMP Read this blog to learn about the synergies between ASO & MMP data. ![Alix Carman](/img/2023/05/Alix-Carman-author-bio-photo-1.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alix Carman ](/en/aso-blog/double-the-insights-double-the-impact-union-of-aso-mmp) [ Advanced ASO, App Market Insights, Artificial Intelligence (AI), Google Play ## May 12, 2023 ## Google I/O Announcements 2023: Recap Read this blog recap about the biggest announcements from Google I/0 2023. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-i-o-announcements-2023-recap) [ Advanced ASO ## May 4, 2023 ## App Store Optimization (ASO) for B2B Apps Boost your B2B app's visibility in the app stores with these practical ASO tips. ![Emily Sugrue](/img/2023/03/emily-sugrue.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Emily Sugrue ](/en/aso-blog/app-store-optimization-for-b2b-apps) [ App Market Insights ## May 4, 2023 ## 10 Ways to Drive Traffic to Your App Boost traffic to your app with these proven strategies. ![Valeria Rusu](/img/2023/03/valeria.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Valeria Rusu ](/en/aso-blog/10-ways-to-drive-traffic-to-your-app) [ Advanced ASO, App Market Insights ## April 28, 2023 ## 5 Tips & Insights to Grow Your App Dive into these expert tips to drive growth to your apps in the app stores. ![Taya Franchville](/img/2023/03/21062022-Taya_Franchville.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Taya Franchville ](/en/aso-blog/5-tips-insights-to-grow-your-app) [ Company Updates ## April 27, 2023 ## A New Look to Support Our New Vision & Goals AppTweak has a new look, reflecting our vision to be the trusted app store acquisition partner for mobile leaders. ![Olivier Verdin](/img/2023/03/olivier_verdin.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Olivier Verdin ](/en/aso-blog/a-new-look-to-support-our-new-vision-goals) [ App Market Insights, Events ## April 25, 2023 ## Recap & Insights: 2023 App Marketing Conference in India Read this recap of the insightful speaker sessions at App Marketing Conference 2023 in India hosted by AppTweak. ![Rachana Pinto](/img/2023/04/IMG_1060.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Rachana Pinto ](/en/aso-blog/recap-insights-2023-app-marketing-conference-in-india) [ Events ## April 25, 2023 ## A Recap of the App Marketing Awards in India 2023 The App Marketing Awards India 2023 recognized teams and companies embracing technology for app growth. ![Shanya Jalan](/img/2023/04/IMG_1059.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Shanya Jalan ](/en/aso-blog/a-recap-of-the-app-marketing-awards-in-india-2023) [ Product Updates ## April 20, 2023 ## Now Integrate Your Adjust Data in AppTweak You can now monitor Adjust data directly in Reporting Studio! Create custom app reports combining AppTweak, console & MMP data in one place. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/now-integrate-your-adjust-data-in-apptweak) [ Advanced ASO, Guest Insights ## April 14, 2023 ## How to Successfully Transition from SKAN 3 to SKAN 4 Discover how to transition to SKAN 4 with this latest guide. ![John Koetsier](/img/2023/04/JK.webp?auto=format%2Ccompress&w=300&h=300&fit=crop) John Koetsier ](/en/aso-blog/how-to-successfully-transition-from-skan-3-to-skan-4) [ Advanced ASO, Google Play ## April 11, 2023 ## Why is Android Vitals Important for ASO? Learn how Android vitals can improve your ASO game. ![Justin Duckers](/img/2023/03/justin-1.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Justin Duckers ](/en/aso-blog/why-is-android-vitals-important-for-aso) [ Advanced ASO ## April 6, 2023 ## ASO Tips for Hyper-Casual Mobile Games Master these ASO tips to boost your hyper-casual mobile game on the app stores. ![Emily Sugrue](/img/2023/03/emily-sugrue.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Emily Sugrue ](/en/aso-blog/aso-tips-for-hyper-casual-mobile-games) [ Advanced ASO, Artificial Intelligence (AI), Reviews and Ratings ## March 30, 2023 ## AI in ASO: Developing a New Model for Mining User Reviews Discover how AI can help obtain valuable insights from app user reviews. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/ai-in-aso-developing-a-new-model-for-mining-user-reviews) [ App Market Insights, Guest Insights ## March 29, 2023 ## Mobile App Retention Tactics for Subscription Apps Read these effective tips on app retention to build a loyal user base. ![Nataly Aleksakhina](/img/2023/03/Nataly-Aleksakhina.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Nataly Aleksakhina ](/en/aso-blog/mobile-app-retention-tactics-for-subscription-apps) [ Advanced ASO ## March 29, 2023 ## ASO Pre-Launch Strategy: Why & How to Get Started Discover the benefits of soft launching your app & define your ASO pre-launch strategy. ![Sarah B. Touimi](/img/2023/03/sarah_touimi.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sarah B. Touimi ](/en/aso-blog/aso-pre-launch-strategy-why-how-to-get-started) [ App Market Insights, Guest Insights ## March 27, 2023 ## The Importance of Concept Validation in App Development Discover how concept validation is crucial for app development. ![Senni Nurmi](/img/2023/03/senni_white_bg.png?auto=format%2Ccompress&w=300&h=300&fit=crop) Senni Nurmi ](/en/aso-blog/the-importance-of-concept-validation-in-app-development) [ App Localization ## March 23, 2023 ## App Store Localization: Primary and Secondary Languages Learn about the benefits of cross-localization on the App Store. ![Ian Pernia](/img/2023/04/20062022-Ian_Pernia.jpg?auto=format%2Ccompress&w=150&h=200&fit=crop) Ian Pernia ](/en/aso-blog/how-to-benefit-from-cross-localization-on-the-app-store) [ Company Updates, Product Updates ## March 23, 2023 ## AppTweak Receives ISO/IEC 27001 Certification Read this blog to learn all about data security at AppTweak. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/apptweak-receives-iso-iec-27001-certification) [ Advanced ASO, Artificial Intelligence (AI) ## March 16, 2023 ## ChatGPT Prompts for App Store Optimization Learn how ChatGPT can make your ASO strategy more efficient. ![Suleika Vanmaele](/img/2023/03/24112022-Suleika_Vanmaele.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Suleika Vanmaele ](/en/aso-blog/chatgpt-prompts-for-app-store-optimization) [ Advanced ASO ## March 16, 2023 ## Defining App Store Connect Metrics Get familiar with the metrics in App Store Connect to improve your app visibility. ![Justin Duckers](/img/2023/03/justin-1.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Justin Duckers ](/en/aso-blog/measure-your-aso-efforts-with-app-store-connect) [Page1](/en/aso-blog)…[Page5](/en/aso-blog/page/5)[Page6](/en/aso-blog/page/6)Page7[Page8](/en/aso-blog/page/8)[Page9](/en/aso-blog/page/9)…[Page15](/en/aso-blog/page/15)