--- static_export_time: "2026-07-01T08:52:06+00:00" title: "App Store Marketing Blog - Page 8 of 18 - AppTweak" description: "Découvrez notre blog contenant les dernières tendances, astuces, nouveautés et interviews dans l'industrie du référencement mobile." url: "/en/aso-blog/page/8" locale: "en-US" --- # App Store Marketing Blog Subscribe to our monthly newsletter [ App Marketing ## June 15, 2026 ## WWDC 2026 recap: what’s changing for ASO teams WWDC 2026 introduced Personalized Collections, Creative Assets, and App Intents. Discover what each announcement means for ASO teams and app discovery strategy. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/apple-wwdc-2026-recap) [All Categories406](/en/aso-blog)[Start ASO24](/en/aso-blog/topic/start-aso)[Reviews and Ratings13](/en/aso-blog/topic/reviews-and-ratings)[Product Updates88](/en/aso-blog/topic/apptweak-releases)[Guest Insights30](/en/aso-blog/topic/guest-blog)[Google Play27](/en/aso-blog/topic/google-play)[Events9](/en/aso-blog/topic/events)[Company Updates20](/en/aso-blog/topic/company-announcements)[Artificial Intelligence (AI)25](/en/aso-blog/topic/artificial-intelligence-ai)[Apple Ads38](/en/aso-blog/topic/search-ads)[App Marketing11](/en/aso-blog/topic/app-marketing)[App Market Insights100](/en/aso-blog/topic/app-market-insights)[App Localization15](/en/aso-blog/topic/localization)[App Keyword Research18](/en/aso-blog/topic/keyword-research)[Advanced ASO80](/en/aso-blog/topic/advanced-aso) [ App Marketing, Google Play ## June 3, 2026 ## Google I/O 2026: what the Gemini era means for Google Play ASO Know the ASO-relevant updates from Google I/O 2026 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-i-o-2026-aso-updates) [ ## June 1, 2026 ## The best tools to track your mobile app’s visibility in AI search engines and LLMs Which tools help you track how ChatGPT and other LLMs recommend your mobile app? Compare AI visibility tools built for mobile apps vs. general websites. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/tools-to-track-mobile-app-visibility-in-ai-search-engines-and-llms) [ App Market Insights, Artificial Intelligence (AI) ## June 1, 2026 ## Out now: The AI visibility playbook for apps and games It's out! Grab the only guide created to help mobile apps & games improve AI visibility. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/out-now-ai-visibility-playbook) [ Artificial Intelligence (AI), Product Updates ## May 19, 2026 ## AI Visibility for Games: Is your mobile game recommended in ChatGPT? Meet AI Visibility for Games: The first platform built to measure if, how, and where mobile games show up in AI search. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/ai-visibility-for-games-is-your-mobile-game-recommended-in-chatgpt) [ App Market Insights ## May 18, 2026 ## Average App Conversion Rate per Category [2025] Discover the conversion rates of each major app category on the US App Store and Google Play. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/average-app-conversion-rate-per-category) [ ## May 7, 2026 ## How can I measure the ROI of my ASO efforts? Learn how to measure ASO ROI using installs, revenue, and CPI savings. A practical framework to prove ASO impact to leadership. ![Phuc Nguyen](/img/2024/12/20241217_Phuc_Nguyen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Phuc Nguyen ](/en/aso-blog/how-to-measure-the-roi-of-aso) ## Discover our Series [ ###### App Store Optimization (ASO) Basics ## Read the series ](/en/aso-blog/series/app-store-optimization-basics) [ ###### Getting started with App Keyword Research ## Read the series ](/en/aso-blog/series/get-started-with-app-keyword-research) [ ###### The Basics of App Store Ratings & Reviews​ ## Read the series ](/en/aso-blog/series/app-store-ratings-reviews-basics) [ ###### The essentials of Apple Ads ## Read the series ](/en/aso-blog/series/essentials-apple-search-ads) ## [Discover all of our series](/en/aso-blog/series) [ App Market Insights, Product Updates ## March 14, 2023 ## Mobile Gaming Market Trends 2023: GameDNA Report Download this report to find advanced data on the mobile gaming market, powered by AppTweak's unique game taxonomy, GameDNA. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/mobile-gaming-market-trends-2022-gamedna-report) [ Guest Insights, Start ASO ## March 9, 2023 ## Most Common ASO Mistakes & How to Avoid Them Check out these most common ASO mistakes that you should avoid. ![Yuliya Tsimokhava](/img/2023/03/MDBVsHiZ-YuliyaTsimokhava.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Yuliya Tsimokhava ](/en/aso-blog/most-common-aso-mistakes-how-to-avoid-them) [ Reviews and Ratings ## February 16, 2023 ## How to Create an App Review Management Strategy? Read these useful tips to create an effective app review management strategy. ![Taya Franchville](/img/2023/03/21062022-Taya_Franchville.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Taya Franchville ](/en/aso-blog/how-to-create-an-app-review-management-strategy) [ Advanced ASO ## February 14, 2023 ## 7 ASO Techniques & Tactics for Mobile Game Companies Set your game apart with these valuable ASO techniques. ![Justin Duckers](/img/2023/03/justin-1.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Justin Duckers ](/en/aso-blog/7-aso-techniques-tactics-for-mobile-game-companies) [ Product Updates ## February 13, 2023 ## Smart Insights: Monitor Competitors & App Store Updates Get an edge over your competitors with AppTweak's Smart Insights in Slack. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/smart-insights-monitor-competitors-app-store-updates) [ Advanced ASO ## February 3, 2023 ## Learnings Gained from Reverse Engineering the App Stores Discover how the app stores convert and match an app’s metadata to user behavior. ![Lucas Riedinger](/img/2023/04/18102021-Lucas_Riedinger.jpg?auto=format%2Ccompress&w=150&h=200&fit=crop) Lucas Riedinger ](/en/aso-blog/learnings-gained-from-reverse-engineering-the-app-stores) [ App Keyword Research, Apple Ads ## February 3, 2023 ## How Search Ads Can Boost Your Organic Keyword Rankings Find out how Apple Search Ads can help you grow your organic keyword rankings. ![Lucas Riedinger](/img/2023/04/18102021-Lucas_Riedinger.jpg?auto=format%2Ccompress&w=150&h=200&fit=crop) Lucas Riedinger ](/en/aso-blog/how-search-ads-can-boost-your-apps-organic-keyword-rankings) [ Advanced ASO, Google Play ## January 23, 2023 ## What are the Different Traffic Sources of Google Play & iOS? Discover the different traffic sources of Google Play and iOS. ![Suleika Vanmaele](/img/2023/03/24112022-Suleika_Vanmaele.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Suleika Vanmaele ](/en/aso-blog/what-are-the-different-traffic-sources-of-google-play-and-ios) [ App Localization ## January 23, 2023 ## How to Localize Your App for Singapore Discover how to localize your app/game for Singapore. ![Justin Duckers](/img/2023/03/justin-1.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Justin Duckers ](/en/aso-blog/how-to-localize-your-app-or-game-for-singapore) [ Advanced ASO ## January 23, 2023 ## App Store Optimization: Trends and Challenges for 2023 Discover the trends & challenges for ASO in 2023. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/app-store-optimization-trends-and-challenges-for-2023) [ Product Updates ## January 19, 2023 ## Introducing GameDNA: Enhanced ASO Insights for Mobile Games Introducing: GameDNA, our unique gaming taxonomy. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/introducing-gamedna-enhanced-aso-insights-for-mobile-games) [ App Localization ## January 9, 2023 ## How to Localize Your App for Indonesia Localize your app/game for Indonesia with these simple tips. ![Justin Duckers](/img/2023/03/justin-1.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Justin Duckers ](/en/aso-blog/how-to-localize-your-app-for-indonesia) [ Start ASO ## January 9, 2023 ## App Name Guidelines and Best Practices Adopt these best practices to choose the best possible name for your app on the app stores. ![Emily Sugrue](/img/2023/03/emily-sugrue.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Emily Sugrue ](/en/aso-blog/app-name-guidelines-and-best-practices) [ Advanced ASO ## December 28, 2022 ## What metrics matter most when tracking ASO performance over time? Check out these easy tips & essential metrics to monitor your ASO performance. ![Valeria Rusu](/img/2023/03/valeria.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Valeria Rusu ](/en/aso-blog/how-to-measure-aso-performance-metrics-kpis) [ App Market Insights ## December 23, 2022 ## Impact of FIFA World Cup 2022 on the App Stores In this blog, we will look at the impact of FIFA 2022 on the app stores. ![Ian Pernia](/img/2023/04/20062022-Ian_Pernia.jpg?auto=format%2Ccompress&w=150&h=200&fit=crop) Ian Pernia ](/en/aso-blog/impact-of-fifa-world-cup-2022-on-the-app-stores) [ Product Updates ## December 21, 2022 ## Most Downloaded Trading Apps in 2022 Learn more about trends in trading apps thanks to AppTweak's new AppDNA. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/most-downloaded-trading-apps) [ Product Updates ## December 19, 2022 ## 2022 Product Recap: Why We’re App Data Platform of the Year Read AppTweak's yearly recap of ASO features that help to improve visibility, downloads, and a worldwide app growth strategy. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/2022-product-recap-why-were-app-data-platform-of-the-year) [ Company Updates ## December 15, 2022 ## Phiture Chooses AppTweak as Preferred App Data Provider Phiture chooses AppTweak to unlock growth for the world’s biggest apps. ![Lea Marrazzo](/img/2023/03/lea.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Lea Marrazzo ](/en/aso-blog/phiture-chooses-apptweak-as-preferred-app-data-provider) [ Company Updates ## December 9, 2022 ## AppTweak Wins Best App Data Platform at App Growth Awards AppTweak wins the Best Data Platform at the App Growth Awards 2022. This award is a recognition of our team’s continuous efforts to provide mobile marketers with the most accurate data. ![Sukanya Sur](/img/2023/03/sukanya.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sukanya Sur ](/en/aso-blog/apptweak-wins-best-app-data-platform-at-app-growth-awards) [ App Market Insights ## December 1, 2022 ## Impact of Black Friday on Shopping Apps [2022] As we enter the heart of the shopping season in 2022, Black Friday hit a record online spending despite inflationary pressures. Mobile app publishers leveraged this opportunity to attract new users, bring back old users, and increase sales hugely. Online purchases continued to gather huge momentum as consumers snagged great Black Friday deals and offers during the weekend. ![Anthony Ansuncion](/img/2023/03/anthony_a.png?auto=format%2Ccompress&w=300&h=300&fit=crop) Anthony Ansuncion ](/en/aso-blog/impact-of-black-friday-on-shopping-apps) [ Product Updates ## November 30, 2022 ## Most Downloaded OTT Streaming Apps in 2022 In an effort to break down the complexity of the stores and help app marketers and UA teams make confident and better-informed decisions, AppTweak imagined (and created) AppDNA, a unique classification model that divides app store categories into more comprehensive classifications that better match an app’s intended purpose. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/most-downloaded-ott-streaming-apps) [ Product Updates ## November 28, 2022 ## Most Downloaded Fitness and Workout Apps in 2022 To empower app marketers, AppTweak created AppDNA, a unique classification model that divides app store categories into more comprehensive classifications that better match an app or game’s intended purpose. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/most-downloaded-fitness-and-workouts-apps) [ App Localization ## November 23, 2022 ## How to Localize Your App for Vietnam Consider these expert tips to localize your app or game for Vietnam. ![Justin Duckers](/img/2023/03/justin-1.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Justin Duckers ](/en/aso-blog/how-to-localize-your-app-in-vietnamese) [ Product Updates ## November 17, 2022 ## Gain Advanced App Store Insights with New AppDNA AI Taxonomy Discover AppTweak's AppDNA features for a data-driven ASO strategy. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/gain-advanced-app-store-insights-with-new-appdna-taxonomy) [Page1](/en/aso-blog)…[Page6](/en/aso-blog/page/6)[Page7](/en/aso-blog/page/7)Page8[Page9](/en/aso-blog/page/9)[Page10](/en/aso-blog/page/10)…[Page15](/en/aso-blog/page/15)