--- static_export_time: "2026-07-01T08:52:07+00:00" title: "App Store Marketing Blog - Page 9 of 18 - AppTweak" description: "Découvrez notre blog contenant les dernières tendances, astuces, nouveautés et interviews dans l'industrie du référencement mobile." url: "/en/aso-blog/page/9" locale: "en-US" --- # App Store Marketing Blog Subscribe to our monthly newsletter [ App Marketing ## June 15, 2026 ## WWDC 2026 recap: what’s changing for ASO teams WWDC 2026 introduced Personalized Collections, Creative Assets, and App Intents. Discover what each announcement means for ASO teams and app discovery strategy. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/apple-wwdc-2026-recap) [All Categories406](/en/aso-blog)[Start ASO24](/en/aso-blog/topic/start-aso)[Reviews and Ratings13](/en/aso-blog/topic/reviews-and-ratings)[Product Updates88](/en/aso-blog/topic/apptweak-releases)[Guest Insights30](/en/aso-blog/topic/guest-blog)[Google Play27](/en/aso-blog/topic/google-play)[Events9](/en/aso-blog/topic/events)[Company Updates20](/en/aso-blog/topic/company-announcements)[Artificial Intelligence (AI)25](/en/aso-blog/topic/artificial-intelligence-ai)[Apple Ads38](/en/aso-blog/topic/search-ads)[App Marketing11](/en/aso-blog/topic/app-marketing)[App Market Insights100](/en/aso-blog/topic/app-market-insights)[App Localization15](/en/aso-blog/topic/localization)[App Keyword Research18](/en/aso-blog/topic/keyword-research)[Advanced ASO80](/en/aso-blog/topic/advanced-aso) [ App Marketing, Google Play ## June 3, 2026 ## Google I/O 2026: what the Gemini era means for Google Play ASO Know the ASO-relevant updates from Google I/O 2026 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-i-o-2026-aso-updates) [ ## June 1, 2026 ## The best tools to track your mobile app’s visibility in AI search engines and LLMs Which tools help you track how ChatGPT and other LLMs recommend your mobile app? Compare AI visibility tools built for mobile apps vs. general websites. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/tools-to-track-mobile-app-visibility-in-ai-search-engines-and-llms) [ App Market Insights, Artificial Intelligence (AI) ## June 1, 2026 ## Out now: The AI visibility playbook for apps and games It's out! Grab the only guide created to help mobile apps & games improve AI visibility. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/out-now-ai-visibility-playbook) [ Artificial Intelligence (AI), Product Updates ## May 19, 2026 ## AI Visibility for Games: Is your mobile game recommended in ChatGPT? Meet AI Visibility for Games: The first platform built to measure if, how, and where mobile games show up in AI search. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/ai-visibility-for-games-is-your-mobile-game-recommended-in-chatgpt) [ App Market Insights ## May 18, 2026 ## Average App Conversion Rate per Category [2025] Discover the conversion rates of each major app category on the US App Store and Google Play. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/average-app-conversion-rate-per-category) [ ## May 7, 2026 ## How can I measure the ROI of my ASO efforts? Learn how to measure ASO ROI using installs, revenue, and CPI savings. A practical framework to prove ASO impact to leadership. ![Phuc Nguyen](/img/2024/12/20241217_Phuc_Nguyen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Phuc Nguyen ](/en/aso-blog/how-to-measure-the-roi-of-aso) ## Discover our Series [ ###### App Store Optimization (ASO) Basics ## Read the series ](/en/aso-blog/series/app-store-optimization-basics) [ ###### Getting started with App Keyword Research ## Read the series ](/en/aso-blog/series/get-started-with-app-keyword-research) [ ###### The Basics of App Store Ratings & Reviews​ ## Read the series ](/en/aso-blog/series/app-store-ratings-reviews-basics) [ ###### The essentials of Apple Ads ## Read the series ](/en/aso-blog/series/essentials-apple-search-ads) ## [Discover all of our series](/en/aso-blog/series) [ App Localization ## November 16, 2022 ## How to Localize Your App for China Read these tips to localize your app/game successfully for China. ![Sarah B. Touimi](/img/2023/03/sarah_touimi.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sarah B. Touimi ](/en/aso-blog/how-to-localize-your-app-in-chinese) [ App Localization ## November 16, 2022 ## How to Localize Your App for Japan Check out these tips to localize your app or game for Japan. ![Sarah B. Touimi](/img/2023/03/sarah_touimi.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sarah B. Touimi ](/en/aso-blog/how-to-localize-your-app-in-japanese) [ Advanced ASO, App Market Insights ## November 10, 2022 ## 6 Tips to Identify Your Main Competitors on the App Stores Benchmark your app against your competitors for ASO with these practical tips. ![Anne Jamet](/img/2023/03/anne-jamet.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Anne Jamet ](/en/aso-blog/6-tips-to-identify-your-main-competitors-on-the-app-stores) [ Start ASO ## November 8, 2022 ## Best practices for your app store description Consider these best practices to optimize your long description on the app stores. ![Anthony Ansuncion](/img/2023/03/anthony_a.png?auto=format%2Ccompress&w=300&h=300&fit=crop) Anthony Ansuncion ](/en/aso-blog/app-store-description-best-practices) [ App Keyword Research ## November 4, 2022 ## Most Popular App Store Keywords During Holiday Season Discover the most popular keywords on the App Store during the holiday season. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/most-popular-app-store-keywords-during-holiday-season) [ Product Updates ## October 26, 2022 ## Why & how to track app performance worldwide on AppTweak Discover how AppTweak’s worldwide view feature can upgrade your app's international growth. ![Justine De Halleux](/img/2023/03/justine-de-halleux.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Justine De Halleux ](/en/aso-blog/view-and-compare-your-app-analytics-across-countries) [ Advanced ASO, App Market Insights ## October 13, 2022 ## How to Lower Cost per Install (CPI) with ASO Discover how to lower your app’s cost per install and get the most out of your paid campaigns. ![Lucas Riedinger](/img/2023/04/18102021-Lucas_Riedinger.jpg?auto=format%2Ccompress&w=150&h=200&fit=crop) Lucas Riedinger ](/en/aso-blog/how-to-lower-cost-per-install-cpi-with-aso) [ App Market Insights, Guest Insights ## September 30, 2022 ## 7 Valuable Marketing Tips to Showcase Your New Game Discover the basics of mobile game marketing & the various channels to promote your mobile game. ![Deepali Kishtwal](/img/2023/03/deepali.png?auto=format%2Ccompress&w=300&h=300&fit=crop) Deepali Kishtwal ](/en/aso-blog/7-valuable-marketing-tips-to-showcase-your-new-game) [ Apple Ads ## September 29, 2022 ## Promote Your App with Apple Search Ads Placements Learn about the new Apple Search Ad placements and their potential impact. ![Ian Pernia](/img/2023/04/20062022-Ian_Pernia.jpg?auto=format%2Ccompress&w=150&h=200&fit=crop) Ian Pernia ](/en/aso-blog/apple-search-ads-placements) [ Advanced ASO, Google Play ## September 26, 2022 ## A Guide to Google Play Store Listing Experiments Gain insights into Google Play Store listing experiments to improve your app performance. ![Anthony Ansuncion](/img/2023/03/anthony_a.png?auto=format%2Ccompress&w=300&h=300&fit=crop) Anthony Ansuncion ](/en/aso-blog/store-listing-experiments-a-guide-to-play-store-a-b-testing) [ Advanced ASO ## September 14, 2022 ## iOS 16 Release: What’s New for ASO? For Apple customers and mobile marketers, September is usually a busy month with the annual unveiling of a new iPhone and iOS. The year 2022 is no exception, with the recent release of iOS 16 on 13 September. But while iOS 15 was very much anticipated by ASO practitioners, iOS 16 has not caused much hype in the industry. So let’s take a look at what’s actually changing for ASO this September with the release of iOS 16. ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/ios-16-release-what-is-new-for-aso) [ Advanced ASO ## September 13, 2022 ## Most Popular Apps and Games in 2022 The app stores are a bustling landscape with hundreds of apps launched every day. Among this multitude of apps and games, users are quick to download the most popular ones. In this blog, we take a look at the top 10 most downloaded apps and games across 7 of the largest app markets (United States, France, United Kingdom, Germany, India, Japan, and South Korea) between January 2022 and June 2022. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/most-popular-apps-and-games-in-2022) [ App Market Insights, Product Updates ## September 1, 2022 ## How & Why to Monitor App Store Algorithm Updates for ASO Find out which countries were impacted by an app store algorithm update with our world map algorithm tracker tool ![Anne Jamet](/img/2023/03/anne-jamet.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Anne Jamet ](/en/aso-blog/the-latest-app-store-algorithm-updates-uncovered) [ Advanced ASO, Google Play ## August 30, 2022 ## Google Play Promotional Content (LiveOps): Best Practices Learn how Google Play's promotional content can boost your app user engagement. ![Ian Pernia](/img/2023/04/20062022-Ian_Pernia.jpg?auto=format%2Ccompress&w=150&h=200&fit=crop) Ian Pernia ](/en/aso-blog/what-are-google-play-liveops-best-practices-examples) [ App Market Insights, Product Updates ## July 26, 2022 ## Get powerful keyword suggestions via AppTweak’s App Store API Learn how new keyword suggestions in our App Store API will help fuel your organic app growth. ![Antoine Bentin](/img/2023/03/antoine-bentin.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Antoine Bentin ](/en/aso-blog/get-powerful-keyword-suggestions-via-our-app-store-api) [ App Market Insights ## July 7, 2022 ## How to Increase App Installs with Tough Competition Increase your app installs on the app stores with these marketing strategies. ![Sukanya Sur](/img/2023/03/sukanya.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sukanya Sur ](/en/aso-blog/how-to-increase-app-installs-with-tough-competition) [ Product Updates ## July 6, 2022 ## AppTweak’s New App Store API Discover how AppTweak's new API helps you integrate data from 3+ million apps from the App Store & Google Play. ![Antoine Bentin](/img/2023/03/antoine-bentin.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Antoine Bentin ](/en/aso-blog/apptweak-s-new-app-store-api-visualize-mobile-data-your-way) [ App Market Insights ## July 4, 2022 ## Top Mobile Game Launches: Fill The Fridge! & More The mobile game landscape is experiencing rapid growth. With hundreds of game launches sweeping the app stores every day, there are some that quickly gain popularity and challenge existing game leaders. In this article, we have a look at the most popular new game launches so far in 2022. ![Lea Marrazzo](/img/2023/03/lea.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Lea Marrazzo ](/en/aso-blog/most-popular-new-game-launches) [ App Keyword Research ## June 29, 2022 ## How to Find Long-Tail Keywords for ASO? Discover why long-tail keywords are crucial in ASO. ![Sukanya Sur](/img/2023/03/sukanya.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sukanya Sur ](/en/aso-blog/how-to-improve-aso-with-long-tail-keywords) [ Artificial Intelligence (AI), Product Updates ## June 13, 2022 ## AI-Generated Keyword List: Find New Keyword Ideas in Seconds Tired of constantly looking for new keywords for your app? Out of inspiration on which keywords you should be targeting in your ASO? Our Keyword Brainstorm List generator is here to help! With just a click, you can access 100 keywords related to your app and get a strong start on your ASO. ![Marie-Laure Cruyt](/img/2023/03/mel-cruyt.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Marie-Laure Cruyt ](/en/aso-blog/build-your-app-s-keyword-list-in-just-a-click) [ App Market Insights ## June 8, 2022 ## How Many Downloads Does Your App Need to Reach Top Rankings? Ever wondered how many daily downloads your app needs to get a chance to reach the top 10 charts? How is breaking into the top 10 different on the App Store than on Google Play? How does this vary from one country to another? With AppTweak’s Market Intelligence features, you can compare the daily downloads required for an app to reach the top charts in any category and country! ![Taya Franchville](/img/2023/03/21062022-Taya_Franchville.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Taya Franchville ](/en/aso-blog/number-of-downloads-to-reach-top-rankings) [ App Market Insights, Guest Insights ## June 7, 2022 ## 7 App Store Creative Trends You Can’t Miss Identify the 7 creative trends essential to drive engagement to your app or game. ![Anastasia Starovoytova](/img/2023/03/anastasia.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Anastasia Starovoytova ](/en/aso-blog/7-app-store-creative-trends-you-can-t-miss) [ Artificial Intelligence (AI), Product Updates ## June 6, 2022 ## Atlas AI: AppTweak AI Model for the App Store & Google Play Discover how AppTweak leverages Atlas AI to get an enhanced understanding of app store mechanics. ![Jonathan Frisch](/img/2023/03/jonathan-frisch.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Jonathan Frisch ](/en/aso-blog/apptweak-unveils-atlas-the-first-app-store-semantic-engine) [ Product Updates ## June 3, 2022 ## Get Advanced Insights About Your App’s Featurings Discover our new featurings tool and measure your app's visibility in the app stores. ![Florentin Zachary](/img/2023/03/9BYuH7th-florentin.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Florentin Zachary ](/en/aso-blog/get-advanced-insights-about-your-app-s-featurings) [Page1](/en/aso-blog)…[Page7](/en/aso-blog/page/7)[Page8](/en/aso-blog/page/8)Page9[Page10](/en/aso-blog/page/10)[Page11](/en/aso-blog/page/11)…[Page15](/en/aso-blog/page/15)